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Sales and business profit
sales Business profit (unit:1million JPY)
GREE and its business model
Register or purchase Paying
Invite friends Ad revenue
Use “gold” Avatars,
Location Games1-Keitai Kunitori Gassen
Game: Japan is divided into 600 "countries" and the users will register to each country and
start conquering countries by visiting those areas (like stamp rally). The more conquers, the
more status you get in-game. There are also quiz about history and if you have good scores
you can get in-game currency which enables you to buy avatar items.
230,000 users as of June. 33% of the total is over 35 years old, and only less than 4% is
under 19 years old.
Business model: partnerships with JR (Japan Railways) and Gurunavi (a large gourmet
Location Games-2 Colony Life Plus
Game: Create towns (like SIM city- build buildings and secure water and food etc),
but you need to physically move. The more you move, the more in-game currency you get.
200,000 players, monthly PV is 280million as of May. 70% of their users are 20-49 years old
1) donation from users 2) affiliate ads and sponsorship (traditional shops etc)
“Pixiv” is a popular illustration sharing site with 700million PV/month
Users started to set up a “game” within Pixiv. They made original
settings, rules, countries, characters, items,stories, etc....
Windland Kingdom Akatsuhara Empire
Pixiv-user generated illustrations
User generated characters, vehicles, episodes and stories....
Pixiv-how the game works
User generated announcement
Statistics (number of
illustrations and views)
User generated battle stories
User generated rules
(win/loss based on views of
Data source: Net Ratings Japan
Average usage per month- NicoNicoDouga was 193 minutes whereas
YouTube was 187 minutes (Data source Comcast 2009/2)
1/12 of Japan’s traffic is NicoNicoDouga
NicoNicoDouga and its business model
Examples of online video sites'
-Revenue for YouTube (US) in 2008
100million USD（200million worldwide）
-Revenue for Hulu(US) in 2008
Paid membership Ad revenue
affiliate Point revenue
NicoNicoDouga -Community Building ex) Hatsune Miku
27% market share
Hatsune Miku- Music
“Super Cell” Album made with Hatsune Miku
Made it to #2 of daily sales ranking
Hatsune Miku- Picture
※Crypton Future Media let the community create parodies
3D videos created with “MikuMikuDance (MMD)”
Evolution of “MikuMikuDance” - physical engine on newest version
“Project Diva” game by SEGA featuring Hatsune Miku
Example video of a user playing with “Project Diva”
“Project Diva” and its “Edit Mode”
Users can import music (mp3 file that they have), and select characters, costumes,
dance motions, backgrounds, camera angles to create dance videos.
Example video of “Project Diva”'s “Edit Mode”
Politicians' channels- NicoNicoDouga is not only for subculture!
We tend to thing the companies are in the center
Users/community is in the center
Contents are created by the users
Which gives REAL WORLD impacts
NicoNico = Smiley Smiley Eco system
Karaoke Users /
Project etc... NicoNicoD