Draft discussion points for   “Big In Japan” Panel       Fumi Yamazaki
Multiple ways to enter JP market      (pros and cons to be    discussed in the panel)
Make a 100% subsidiary
Parent         100% subsidiary               Japan Entity
100% subsidiary      ebay Japan
Getting a partner who knows Japan market is essential
Parent                              Japanese                               partner         100% subsidiary           help ...
Parent                              invest                                       Japanese                                 ...
invest                        Digital Garage100% subsidiary                 help       FON Japan
Or make it a Joint Venture    with your partner
Parent                                        Japanese                                         partner         invest     ...
Parent                              invest                                        Japanese                                ...
invest                               SoftBank invest                                   investYahoo! Japan (Joint Venture)
Or license your brandand have your partner incorporate
Marketing agreementParent                 invest                             Japanese                              partner...
Marketing agreement          invest                    Digital Garage                               100%                  ...
Acquire a Japanese startupand have them run your subsidiary
Parent                  acquisition                                Japanese                                 startup       ...
acquisition                              Unou                              Qpod                                     incorp...
In some casesyou do not have a Japan entity    and still be successful
(Twitter Japan nor Hootsuite Japan does not exist)
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Big In Japan discussion points

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Big In Japan discussion points

  1. 1. Draft discussion points for “Big In Japan” Panel Fumi Yamazaki
  2. 2. Multiple ways to enter JP market (pros and cons to be discussed in the panel)
  3. 3. Make a 100% subsidiary
  4. 4. Parent 100% subsidiary Japan Entity
  5. 5. 100% subsidiary ebay Japan
  6. 6. Getting a partner who knows Japan market is essential
  7. 7. Parent Japanese partner 100% subsidiary help Japan entity
  8. 8. Parent invest Japanese partner 100% subsidiary help Japan entity
  9. 9. invest Digital Garage100% subsidiary help FON Japan
  10. 10. Or make it a Joint Venture with your partner
  11. 11. Parent Japanese partner invest invest Japan Entity (joint venture)
  12. 12. Parent invest Japanese partner invest invest Japan Entity (joint venture)
  13. 13. invest SoftBank invest investYahoo! Japan (Joint Venture)
  14. 14. Or license your brandand have your partner incorporate
  15. 15. Marketing agreementParent invest Japanese partner 100% Subsidiary Japan Entity
  16. 16. Marketing agreement invest Digital Garage 100% SubsidiaryTechnorati Japan
  17. 17. Acquire a Japanese startupand have them run your subsidiary
  18. 18. Parent acquisition Japanese startup incorporate Japan Entity
  19. 19. acquisition Unou Qpod incorporateZynga Japan, Groupon Japan
  20. 20. In some casesyou do not have a Japan entity and still be successful
  21. 21. (Twitter Japan nor Hootsuite Japan does not exist)

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