• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Writing A Positioning Statement V2
 

Writing A Positioning Statement V2

on

  • 596 views

 

Statistics

Views

Total Views
596
Views on SlideShare
596
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Writing A Positioning Statement V2 Writing A Positioning Statement V2 Presentation Transcript

    • Writing A Positioning Statement
      Alvin Tsoi
      Berliana Situmorang
      Grace San Pedro
      Grace Sumera
      Ateneo Graduate School of Business
      August 6, 2010
    • Outline:Positioning Statement FAQs
      What is a positioning statement?
      Why is a positioning statement important?
      What, Why, How to write a positioning statement?
    • FAQ #1:What is a Positioning Statement?
      Description of the target market
      and
      How the marketer wants them to view
      the brand
      http://www.brandeo.com/positioning+statement
    • FAQ # 2:Why is a Positioning Statement Important?
      To bring clarity and focus to the development of a marketing strategy.
      To communicate a brand position.
      http://www.brandeo.com/positioning+statement
    • FAQ #3:How to Write a Positioning Statement?
      4 Parts
      Target group and need
      Brand
      Concept
      Point of Difference
    • FAQ #3:How to Write a Positioning Statement?
      Example: Palm Pilot
      To busy professionals who need to stay organized (target group), Palm Pilot (brand) is an electronic organizer (concept) that allows you to back up files on your PC more easily and reliably than competitive products (point of difference).
    • FAQ #3:How to Write a Positioning Statement?
      Example: Mountain Dew
      To young, active soft-drink consumers who love adventure, Mountain Dew is the soft drink that gives you more energy than any other brand.
    • Summary:Writing A Positioning Statement
      Incorporate the 4 Parts in Your Statement
      To effectively communicate your
      Brand Positioning
    • Writing A Positioning Statement
      Alvin Tsoi
      Berliana Situmorang
      Grace San Pedro
      Grace Sumera
      Ateneo Graduate School of Business
      August 6, 2010