GROUP MEMBER’S :
SITI RIZKY MARDHANI
E K A P R A S E T YA Y U D H A P R ATA M A
Maxis Sdn Bhd is Malaysia’s biggest integrated communications service
Maxis was the first to bring the BlackBerry, Apple iPhone, Galaxy Tab,
Windows 7 and Android smart phones to Malaysia.
Maxis have been providing a full suite of services on multiple platforms to fulfil
the telecommunications needs of individual consumers and large corporations in
They were the first to launch 3G services, Maxis 3G in March 2005.
In 2006, they were among the first mobile service providers to use HSDPA, a
high speed feature of the 3G network.
MAXIS employ 3,345 people full time, over 80 per cent of who are graduates
VISION & MISSION
Today Malaysia’s leading mobile communications service provider.
Tomorrow The nation's premier integrated communications service provider.
To bring the future to our customers lives and business, in a manner that is
High network quality and
• Rural area cannot reach the
Experience management team.
The oldest and biggest in terms
• Need to pay for maxis customer
• Have hidden charges for post-paid
of size and technology.
Strong and effective distribution •
network around Malaysia.
Maxis do not offer triple play of
mobile, broadband, and pay TV
• Digi’s launch of the iPhone last
population offers great growth
week could put further pressure on
Potential for triple play if tie-up
with content provider/broadcaster
New mobile devices.
Ability to expand their business to
• Under competitive pressures.
• Aggressive broadband promotions
by wireless competitors
• Regulatory hurdles
Government policies about
• Internet and mobile technology has
registration for their SIM CARDS.
During the economic downturn,
many of employees were
Mobile and internet is misuse to
deliver political views
extremely used in business to
follow the economic situation.
• Economic downturn was a big
problem after all, that world faced
Consumer’s tastes changes as
• Payment possible to be done on
they pay high price for quality
kiosk machine which is located at
The family structures in the
• Improvement in communication
recent day are couple like to
technology by Maxis Company.
have only 2-4 children only.
• TOP-UP for prepaid phones can be
Consumers tend to change just
to use the latest mobile plans
done through internet transaction
Organizations must continually deliver differentiated products and
services that provide high business value.
The operator should make the most out of this with the chosen help of
the experienced managed service provider.
Need to improve operational efficiency, no matter of the operator's
Need to improve quality of services and operations.
Maxis should continue to grow their mobile business, as well as
develop new life services that are delivered true multiple excess points
Each organizational unit of firm must make the decision to pursue one
strategy for itself. It is one thing to develop a plan for improving what
is already done reasonably well.
The iterative nature of organizational learning processes is explicitly
recognized in some models, so the presentation of stages should not be
seen as a simple linear approach.
Going forward, while its eyes are still on the mobile business. Maxis
will also grow its broadband business, invest selectively in its own
fixed-line footprint and leverage on the HSBB initiative.