The hotel concierge position plays a vital role in the daily customer service operations of hotels and resorts. The word concierge is French in origin and means "keeper of the keys", and as the \\’keeper\\’ the concierge becomes the point of contact for hotel guests who seek information or assistance during their stay. A hotel concierge position requires a passion for and an understanding of travel and the travel industry. While a degree in hospitality or other related field is often preferred and sometimes required, an in-depth knowledge of the hotel\\’s local area is essential. The concierge position is often demanding and fast-paced, requiring excellent time management and problem-solving skills. On a daily basis the concierges interact with guests from varied backgrounds and walks of life, and therefore an amicable personality is a must for a successful concierge--fluency in one or more foreign languages is also a plus The concierge has become the face of the hotel for many guests, which means that appearance and demeanor are of utmost importance. The concierge desk acts as the hub for guest activity planning, which means that the guests\\’ hotel experience depends on the concierge\\’s knowledge and prompt attention. Many business and VIP travelers depend heavily on the concierge, making the position respected and highly regarded. Over the years the concierge position has evolved into more specialized responsibilities making the modern day concierge, in essence, a dream maker, These Dream makers are made by ‘The Concierge Association of India’ with their expertise and vast network across the globe The Association now boasts more than 100 plus concierges across India working with in the finest hotels making them they proud as they wear their shining lapel pins across their uniform.