Visual Code Consortium Briefing
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Visual Code Consortium Briefing

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Visual Code Consortium Briefing Visual Code Consortium Briefing Presentation Transcript

  • The Opportunities Arising from Visual Codes Dr Tan Geok Leng Chief Technology Officer, IDA AGENDA What are Visual Codes Is this the Right Time for Visual Codes? Visual Codes in Singapore Visual Code Consortiums 2007 IDA Singapore All Rights Reserve 1
  • 1/ What are Visual Codes 2007 IDA Singapore All Rights Reserve Visual Codes in Japan QR CODE FOR FOOD RETAIL QR CODES FOR LOCATION BASED LARGE SCALE QR CODE ON SERVICES ON MAPS IN THE TOKYO BUILDINGS SUBWAY PAYMENT AT A STORE WITH QR CODE FOR TV PROGRAM QR CODE GUIDES QR CODE FOR PROPERTY DEVELOPERS 2007 IDA Singapore All Rights Reserve 2
  • Visual Codes in Korea Media Interactivity Leisure / Travel Magazine Digital Entertainment Personalised Multimedia stamp Source: Colorzip 2007 IDA Singapore All Rights Reserve 2D Barcodes in US source: www.scanlife.com 2007 IDA Singapore All Rights Reserve 3
  • 2/ Is this the Right Time for Visual Codes? 2007 IDA Singapore All Rights Reserve Convergence of Mobile & Internet Mobile Penetration Rate (1997-2006) Over 100% Mobile Penetration 120 in Singapore 98.1101.5 100 91 77.8 83.1 Rise in Internet usage 74.8 80 69.2 (%) 60 Drop in mobile data charges 45.7 32.3 40 24 20 0 97 98 99 00 01 02 03 04 05 06 BB on Mobile Value BB on Mobile 512 SingTel Free Bundle Data: 10MB Free Bundle Data: 10GB Subscription: $10.70 Subscription: $22.42 MaxMobile Value MaxMobile Unlimited StarHub Free Bundle Data: 5MB Free Bundle Data: Unlimited Subscription: $5.35 Subscription: $72.76 Sunsurf Plus 10 Sunsurf Plus 38 MobileOne Free Bundle Data: 10MB Free Bundle Data: 1GB Subscription: $10.70 Subscription: $40.66 2007 IDA Singapore All Rights Reserve 4
  • Tedious Mobile Access 20 clicks to view Channel News Asia stream Multiple page loading & navigation – slower & more costly Tedious URL address entry via T9 input method 2007 IDA Singapore All Rights Reserve Physical Link to Mobile Internet Mobile generation wants instant gratification !! 2007 IDA Singapore All Rights Reserve 5
  • Create - Snap - Connect Anyone, anywhere in Your photos, videos, First step is to create the world with a blogs or web pages get your own unique content camera phone will be downloaded directly into and link it to a 2D Tag, able to connect to your anyone’s mobile phone. so that people anywhere “tagged” content with can connect to you. just ONE CLICK. QR Code PDF 417 Contents Pre-requisite URL link / video stream / pic Min VGA camera 0.3 MP SMS / MMS / Telephony / Install reader software address book / email ColorCode Data Matrix 2007 IDA Singapore All Rights Reserve Possible Applications for Visual Codes source: www.scanbuy.com 2007 IDA Singapore All Rights Reserve 6
  • Key Stakeholders Telcos / WiFi Operators Provide the network connectivity & billing infrastructure Handset Manufacturers Preloading of Decoders Provide better Visual Code enabled phones e.g. MM API Java Phones, cameras with macro lens etc… Technology Providers System Integrators Platform Operators Mobile Ticketing Operators (using SMS) End Users / Advertisers 2007 IDA Singapore All Rights Reserve 3/ Visual Codes in Singapore 2007 IDA Singapore All Rights Reserve 7
  • Visual Codes in Singapore 2007 IDA Singapore All Rights Reserve The Vision Singaporeans actively embracing Mobile Internet via Visual Codes Rich and varied pool of services available to users Vibrant Visual Code ecosystem with active participation by many different industry players Critical mass of users and services is key to success Prevent fragmentation and confusion to the market 2007 IDA Singapore All Rights Reserve 8
  • Visual Code Consortiums
  • Visual Codes in Taiwan
  • Visual Codes in Europe • Formation of Mobile Codes Consortium (MC2) in early Jan 2007 with partners like Publicis, Hewlett-Packard, Deutsche Telekom, Gavitec, KPN, Neomedia, Nokia, Qualcomm and Telefonica O2 Europe • MC2 initiative led to GSM Association and Open Mobile Association commiting to drive worldwide mobile barcodes standard source: www.mobilecodes.org
  • Moving Forward • Establishing the Visual Code Consortium as a sub-committee under SiTF Wireless Chapter • Public Announcement & Press Release with list of Members • Working with ITSC to define standards • Contacting other International Consortiums with like-minded Vision, e.g. MC2(Europe), OMIA(Taiwan) • Mobile Monday Event (targeting Mid-End Feb 08) • Official Visual Code Conference held in Singapore (targeting Q3 FY08)