Your SlideShare is downloading. ×
Understanding Facebook Edgerank & the other social algos
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Understanding Facebook Edgerank & the other social algos

578
views

Published on

The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your …

The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your marketing campaigns. Find out how these algo’s work and how you need to change your social media campaigns to take advantage of them

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
578
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Understanding FacebookEdgerank and the other social algosDigital Shorts 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk18/05/2012
  • 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • 3. Organiser BrightonSEOThe Free SEO Conference
  • 4. Edgerank
  • 5. Likes aremeaningless
  • 6. This is thenewsfeed
  • 7. This is a SERP
  • 8. There’s nodifference
  • 9. Affinity
  • 10. Weight
  • 11. Decay
  • 12. What’s an ‘Edge’ ?
  • 13. Uploading a Photo Tschäff
  • 14. Liking a Page Ksayer1
  • 15. Updating Status petesimon
  • 16. Reading an article garryknight
  • 17. Listening to a song janoma.cl
  • 18. etc.
  • 19. Affinity
  • 20. How do yougenerate affinity?
  • 21. View Profile thesuperaliceflickr
  • 22. Like a Status Update topgold
  • 23. Comment on Something krunkwerke
  • 24. Get tagged together sofafort
  • 25. Basically, whenever you create an edgethat’s connected to someone
  • 26. Affinity is one way formatc1
  • 27. Chat bar gives an idea of affinity
  • 28. Weight
  • 29. Weight is personal seriousbri
  • 30. What has aheavy weight? robertDouglass
  • 31. Videos plindberg
  • 32. Photos Diogène
  • 33. Links Marjan Krebelj
  • 34. WeightAccumulates puuikibeach
  • 35. The Politics of Weight skuds
  • 36. Decay
  • 37. Warning ComplicatedFormula Ahead!
  • 38. New > Old
  • 39. When are userscoming from FB? jonrawlinson
  • 40. Though lowcompetition times may be better Banalities
  • 41. So what do I do...
  • 42. Constantly Build Affinity subodh_chettri
  • 43. Big update orlaunch? You need an ‘Affinity Acquisition Approach’
  • 44. Ask Questions fontplaydotcom
  • 45. Have a vote ChodHound
  • 46. TextBait derekGavey
  • 47. Tease
  • 48. Increase the weight of important announcements Pink Sherbet Photography
  • 49. You need assets woodleywonderworks
  • 50. Work the Combos DavidSpinks
  • 51. Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk