Understanding Facebook Edgerank & the other social algos
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Understanding Facebook Edgerank & the other social algos

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The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your ...

The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your marketing campaigns. Find out how these algo’s work and how you need to change your social media campaigns to take advantage of them

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Understanding Facebook Edgerank & the other social algos Understanding Facebook Edgerank & the other social algos Presentation Transcript

  • Understanding FacebookEdgerank and the other social algosDigital Shorts 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk18/05/2012
  • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • Organiser BrightonSEOThe Free SEO Conference View slide
  • Edgerank View slide
  • Likes aremeaningless
  • This is thenewsfeed
  • This is a SERP
  • There’s nodifference
  • Affinity
  • Weight
  • Decay
  • What’s an ‘Edge’ ?
  • Uploading a Photo Tschäff
  • Liking a Page Ksayer1
  • Updating Status petesimon
  • Reading an article garryknight
  • Listening to a song janoma.cl
  • etc.
  • Affinity
  • How do yougenerate affinity?
  • View Profile thesuperaliceflickr
  • Like a Status Update topgold
  • Comment on Something krunkwerke
  • Get tagged together sofafort
  • Basically, whenever you create an edgethat’s connected to someone
  • Affinity is one way formatc1
  • Chat bar gives an idea of affinity
  • Weight
  • Weight is personal seriousbri
  • What has aheavy weight? robertDouglass
  • Videos plindberg
  • Photos Diogène
  • Links Marjan Krebelj
  • WeightAccumulates puuikibeach
  • The Politics of Weight skuds
  • Decay
  • Warning ComplicatedFormula Ahead!
  • New > Old
  • When are userscoming from FB? jonrawlinson
  • Though lowcompetition times may be better Banalities
  • So what do I do...
  • Constantly Build Affinity subodh_chettri
  • Big update orlaunch? You need an ‘Affinity Acquisition Approach’
  • Ask Questions fontplaydotcom
  • Have a vote ChodHound
  • TextBait derekGavey
  • Tease
  • Increase the weight of important announcements Pink Sherbet Photography
  • You need assets woodleywonderworks
  • Work the Combos DavidSpinks
  • Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk