Your SlideShare is downloading. ×
0
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
More Than Just PPC: SERP Real Estate
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

More Than Just PPC: SERP Real Estate

505

Published on

Search Innovation Seminar Presentation by Dan Pelling

Search Innovation Seminar Presentation by Dan Pelling

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
505
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SERP Real Estate – Using PPC<br />Dan Pelling<br />
  • 2. Agenda<br />SERPS<br />How to use PPC Effectively<br />Bidding on your brand<br />PPC & Natural Search<br />Questions<br />
  • 3. Search Engine Results Pages<br />Paid<br />Non Paid<br />Over 50% of the SERP “real estate” is paid search<br />
  • 4. Visibility<br />Bigger is better<br />
  • 5. Super Sizing Your PPC Advert<br />FREE Advert Extensions<br />Ad Sitelinks<br />Product Extensions<br />Location Extensions<br />
  • 6. Ad Sitelinks<br />Up to 4 additional deep links in to your site.<br />Increases visibility<br />Makes advert more relevant to the searcher<br />Increases click through rate<br />Increases conversion rate <br />
  • 7. Product Extension<br />Linked to Google Merchant Centre<br />Only displays products available<br />High click through rate<br />Better quality traffic<br />More likely to convert<br />
  • 8. Location Extension<br />Linked to Google Places<br />Higher Visibility<br />Optimised for SEO<br />Better quality traffic<br />
  • 9. Your Brand<br />Should you bid on it? <br />
  • 10. Opens The Door To Competitors ….<br />14% drop in overall traffic within two days of switching branded search off<br />
  • 11. Keeps the Marketing Department Happy….<br />£100’s if not £1000’s or 10,000’s is spent on marketing a brand<br />CPC’s on average have been 87% cheaper<br />Less room for competition<br />Increases traffic<br />Increase the conversion rates<br />
  • 12. Where Searchers Look<br />Brand In Top Organic AND Sponsored<br />Brand In Top Organic Only<br />*Sourced from Google<br />
  • 13. PPC Compliments SEO<br />34% More likely to click on your advert or SERP result<br />Lowers chance of stolen click<br />Raises click through rate<br />Better quality of traffic<br />
  • 14. Thank you<br />Any Questions?<br />

×