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How to Create an Online Brandthrough SearchDaytona 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk22...
How to Create an Online          TextBrand through Search
How to Create an Online          Text           TextBrand through Search
How to Create an Online          TextBrand for Search
My Four Branding          TextHeroes...
David Ogilvy
Dave Trott
Mark Earls
David Hepworth
David,Dave,Mark,David.
David,Dave,Mark,David.
David Ogilvy
pictomag.
The consumer isn’t a moron; she isyour wife.
If you ever have the good fortune tocreate a great advertisingcampaign, you will soon see anotheragency steal it.This is i...
It takes a big idea to attract theattention of consumers and getthem to buy your product.Unless your advertising contains ...
If it doesnt sell, it isnt creative.                                         AMagill
David,Dave,Mark,David.
Dave Trott
adewale_oshineye
People buy a product for what itDOES.But they buy a brand for what itSAYS about them                                   buc...
Every purchase decision is acombination of ‘desire’ and‘permission’                        emiliokuffer
Over 2,000 years ago, Democritussaid, “The mind is not a vessel to befilled, but a fire to be ignited.”                   ...
Maurice Saatchi used to say,“I don’t have to win. I just have tomake you lose.”                                       timtak
David,Dave,Mark,David.
Mark Earls
paulisakson
We use the brains of others to thinkfor us & as a place to storeknowledge about the world; almosteverything we know & do i...
We are beset with emotions andcognitive biases, and much of thetime we avoid thinking altogether.                         ...
The trick is to create something ofsocial meaning above and beyondthe product or service.                                 ...
We do what we do largelybecause of our interactionwith - and under theinfluence of - others.And mostly without realizing i...
David,Dave,Mark,David.
David Hepworth
DonkeyHotey
The Mail is the most-visitednewspaper site in theworld- because its found thatit can do just as well outof provoking itsop...
Beginning an email with the words‘I’m an unsigned artist’ is likesaying‘I’m an unemployed chef’”Surely announcingyourself ...
Great records creep up on you likefriendship. The things that makethem great records are often notobvious on firstacquaint...
You learn to work like you learnmost other things, at first bycopying and then by graduallybuilding your own style.       ...
fin.
How to Create an Online Brand Through Search
How to Create an Online Brand Through Search
How to Create an Online Brand Through Search
How to Create an Online Brand Through Search
How to Create an Online Brand Through Search
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How to Create an Online Brand Through Search

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This presentations uses a number of examples and quotations to demonstrate relevant factors in deciding on your branding and marketing strategy for your online company.

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Transcript of "How to Create an Online Brand Through Search "

  1. 1. How to Create an Online Brandthrough SearchDaytona 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk22/06/2012
  2. 2. How to Create an Online TextBrand through Search
  3. 3. How to Create an Online Text TextBrand through Search
  4. 4. How to Create an Online TextBrand for Search
  5. 5. My Four Branding TextHeroes...
  6. 6. David Ogilvy
  7. 7. Dave Trott
  8. 8. Mark Earls
  9. 9. David Hepworth
  10. 10. David,Dave,Mark,David.
  11. 11. David,Dave,Mark,David.
  12. 12. David Ogilvy
  13. 13. pictomag.
  14. 14. The consumer isn’t a moron; she isyour wife.
  15. 15. If you ever have the good fortune tocreate a great advertisingcampaign, you will soon see anotheragency steal it.This is irritating, but don’t let itworry you; nobody has ever built abrand by imitating somebody else’sadvertising. woodleywonderworks
  16. 16. It takes a big idea to attract theattention of consumers and getthem to buy your product.Unless your advertising contains abig idea, it will pass like a ship inthe night. I doubt if more than onecampaign in a hundred contains abig idea.
  17. 17. If it doesnt sell, it isnt creative. AMagill
  18. 18. David,Dave,Mark,David.
  19. 19. Dave Trott
  20. 20. adewale_oshineye
  21. 21. People buy a product for what itDOES.But they buy a brand for what itSAYS about them bucklava
  22. 22. Every purchase decision is acombination of ‘desire’ and‘permission’ emiliokuffer
  23. 23. Over 2,000 years ago, Democritussaid, “The mind is not a vessel to befilled, but a fire to be ignited.” Sean Rogers1
  24. 24. Maurice Saatchi used to say,“I don’t have to win. I just have tomake you lose.” timtak
  25. 25. David,Dave,Mark,David.
  26. 26. Mark Earls
  27. 27. paulisakson
  28. 28. We use the brains of others to thinkfor us & as a place to storeknowledge about the world; almosteverything we know & do involvesshared knowledge from past &present people—billions of themby now. Beige Alert
  29. 29. We are beset with emotions andcognitive biases, and much of thetime we avoid thinking altogether. Rennett Stowe
  30. 30. The trick is to create something ofsocial meaning above and beyondthe product or service. GregTheBusker
  31. 31. We do what we do largelybecause of our interactionwith - and under theinfluence of - others.And mostly without realizing it Ed Yourdon
  32. 32. David,Dave,Mark,David.
  33. 33. David Hepworth
  34. 34. DonkeyHotey
  35. 35. The Mail is the most-visitednewspaper site in theworld- because its found thatit can do just as well outof provoking itsopponents as in pleasingits fans. Treginefabext
  36. 36. Beginning an email with the words‘I’m an unsigned artist’ is likesaying‘I’m an unemployed chef’”Surely announcingyourself as "unsigned"is a classic case of leadingwith a feature that isnt abenefit dullhunk
  37. 37. Great records creep up on you likefriendship. The things that makethem great records are often notobvious on firstacquaintance.Most cakes havethe sameingredients.Only the goodones rise. Rubyran
  38. 38. You learn to work like you learnmost other things, at first bycopying and then by graduallybuilding your own style. letmehearyousaydeskomdeskom
  39. 39. fin.
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