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How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
How to Create an Online Brand through Search
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How to Create an Online Brand through Search

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Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation, Kelvin shares the top advice from his four branding heros.

Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation, Kelvin shares the top advice from his four branding heros.

Published in: Technology, Business
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  • 1. How to Create an Online Brandthrough SearchSASCON 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk17/05/2012
  • 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • 3. Organiser BrightonSEOThe Free SEO Conference
  • 4. Co-Founder Clockwork TalentDecent Digital Recruitment
  • 5. How to Create an Online TextBrand through Search
  • 6. How to Create an Online Text TextBrand through Search
  • 7. How to Create an Online TextBrand for Search
  • 8. My Four Branding TextHeroes...
  • 9. RandText Fishkin
  • 10. LovelyText bloke but just an SEO
  • 11. Seth Godin
  • 12. Built oneamazingbrand- himself
  • 13. Steve Jobs
  • 14. Cliche
  • 15. and he makesit up as hegoes along
  • 16. David Ogilvy
  • 17. Dave Trott
  • 18. Mark Earls
  • 19. David Hepworth
  • 20. David,Dave,Mark,David.
  • 21. David,Dave,Mark,David.
  • 22. David Ogilvy
  • 23. pictomag.
  • 24. The consumer isn’t a moron; she isyour wife.
  • 25. If you ever have the good fortune tocreate a great advertisingcampaign, you will soon see anotheragency steal it.This is irritating, but don’t let itworry you; nobody has ever built abrand by imitating somebody else’sadvertising. woodleywonderworks
  • 26. It takes a big idea to attract theattention of consumers and getthem to buy your product.Unless your advertising contains abig idea, it will pass like a ship inthe night. I doubt if more than onecampaign in a hundred contains abig idea.
  • 27. If it doesnt sell, it isnt creative. AMagill
  • 28. David,Dave,Mark,David.
  • 29. Dave Trott
  • 30. adewale_oshineye
  • 31. People buy a product for what itDOES.But they buy a brand for what itSAYS about them bucklava
  • 32. Every purchase decision is acombination of ‘desire’ and‘permission’ emiliokuffer
  • 33. Over 2,000 years ago, Democritussaid, “The mind is not a vessel to befilled, but a fire to be ignited.” Sean Rogers1
  • 34. Maurice Saatchi used to say,“I don’t have to win. I just have tomake you lose.” timtak
  • 35. David,Dave,Mark,David.
  • 36. Mark Earls
  • 37. paulisakson
  • 38. We use the brains of others to thinkfor us & as a place to storeknowledge about the world; almosteverything we know & do involvesshared knowledge from past &present people—billions of themby now. Beige Alert
  • 39. We are beset with emotions andcognitive biases, and much of thetime we avoid thinking altogether. Rennett Stowe
  • 40. The trick is to create something ofsocial meaning above and beyondthe product or service. GregTheBusker
  • 41. We do what we do largelybecause of our interactionwith - and under theinfluence of - others.And mostly without realizing it Ed Yourdon
  • 42. David,Dave,Mark,David.
  • 43. David Hepworth
  • 44. DonkeyHotey
  • 45. The Mail is the most-visitednewspaper site in theworld- because its found thatit can do just as well outof provoking itsopponents as in pleasingits fans. Treginefabext
  • 46. Beginning an email with the words‘I’m an unsigned artist’ is likesaying‘I’m an unemployed chef’”Surely announcingyourself as "unsigned"is a classic case of leadingwith a feature that isnt abenefit dullhunk
  • 47. Great records creep up on you likefriendship. The things that makethem great records are often notobvious on firstacquaintance.Most cakes havethe sameingredients.Only the goodones rise. Rubyran
  • 48. You learn to work like you learnmost other things, at first bycopying and then by graduallybuilding your own style. letmehearyousaydeskomdeskom
  • 49. fin.

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