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Understanding FacebookEdgerank AlgorithmChinwag Insight 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co...
Strategy Director             SiteVisibility  A digital agency specialising inretail, travel and financial services
Organiser      BrightonSEOThe Free SEO Conference
Edgerank
Likes aremeaningless
This is thenewsfeed
This is a SERP
There’s nodifference
Affinity
Weight
Decay
What’s an ‘Edge’ ?
Uploading a Photo                    Tschäff
Liking a Page                Ksayer1
Updating Status                  petesimon
Reading an article                     garryknight
Listening to a song                      janoma.cl
etc.
Affinity
How do yougenerate affinity?
View Profile               thesuperaliceflickr
Like a Status   Update                topgold
Comment on Something             krunkwerke
Get tagged together                      sofafort
Basically,  whenever you  create an edgethat’s connected to     someone
Affinity is one way                      formatc1
Chat bar gives an idea of affinity
Weight
Weight is personal                     seriousbri
What has aheavy weight?                robertDouglass
Videos         plindberg
Photos         Diogène
Links        Marjan Krebelj
WeightAccumulates              puuikibeach
The Politics of   Weight                  skuds
Decay
Warning ComplicatedFormula Ahead!
New > Old
When are userscoming from FB?                  jonrawlinson
Though lowcompetition times  may be better                    Banalities
So what do I do...
Constantly Build   Affinity              subodh_chettri
Big update orlaunch? You need   an ‘Affinity   Acquisition   Approach’
Ask Questions                fontplaydotcom
Have a vote              ChodHound
TextBait        derekGavey
Tease
Increase the weight    of important  announcements                  Pink Sherbet Photography
You need assets                  woodleywonderworks
Work the Combos   DavidSpinks
Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
Chinwag Facebook Marketing Conference Edgerank
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Chinwag Facebook Marketing Conference Edgerank

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Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It's a closely guarded secret, but a set of guiding principles for optimising your Edgerank are emerging. What, when and how often should you post? This session unlocks the techniques for getting the most from Facebook's 'Killer App', its newsfeed.

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Transcript of "Chinwag Facebook Marketing Conference Edgerank"

  1. 1. Understanding FacebookEdgerank AlgorithmChinwag Insight 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk18/07/2012
  2. 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  3. 3. Organiser BrightonSEOThe Free SEO Conference
  4. 4. Edgerank
  5. 5. Likes aremeaningless
  6. 6. This is thenewsfeed
  7. 7. This is a SERP
  8. 8. There’s nodifference
  9. 9. Affinity
  10. 10. Weight
  11. 11. Decay
  12. 12. What’s an ‘Edge’ ?
  13. 13. Uploading a Photo Tschäff
  14. 14. Liking a Page Ksayer1
  15. 15. Updating Status petesimon
  16. 16. Reading an article garryknight
  17. 17. Listening to a song janoma.cl
  18. 18. etc.
  19. 19. Affinity
  20. 20. How do yougenerate affinity?
  21. 21. View Profile thesuperaliceflickr
  22. 22. Like a Status Update topgold
  23. 23. Comment on Something krunkwerke
  24. 24. Get tagged together sofafort
  25. 25. Basically, whenever you create an edgethat’s connected to someone
  26. 26. Affinity is one way formatc1
  27. 27. Chat bar gives an idea of affinity
  28. 28. Weight
  29. 29. Weight is personal seriousbri
  30. 30. What has aheavy weight? robertDouglass
  31. 31. Videos plindberg
  32. 32. Photos Diogène
  33. 33. Links Marjan Krebelj
  34. 34. WeightAccumulates puuikibeach
  35. 35. The Politics of Weight skuds
  36. 36. Decay
  37. 37. Warning ComplicatedFormula Ahead!
  38. 38. New > Old
  39. 39. When are userscoming from FB? jonrawlinson
  40. 40. Though lowcompetition times may be better Banalities
  41. 41. So what do I do...
  42. 42. Constantly Build Affinity subodh_chettri
  43. 43. Big update orlaunch? You need an ‘Affinity Acquisition Approach’
  44. 44. Ask Questions fontplaydotcom
  45. 45. Have a vote ChodHound
  46. 46. TextBait derekGavey
  47. 47. Tease
  48. 48. Increase the weight of important announcements Pink Sherbet Photography
  49. 49. You need assets woodleywonderworks
  50. 50. Work the Combos DavidSpinks
  51. 51. Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
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