12 Examples of How You Can Increase Conversions by Understanding Psychology

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This presentation demonstrates how understanding and using certain psychology principles can impact on the amount of conversion taking place when traffic visits your site.

This presentation demonstrates how understanding and using certain psychology principles can impact on the amount of conversion taking place when traffic visits your site.

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  • 1. 12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
  • 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • 3. Organiser BrightonSEOThe Free SEO Conference
  • 4. Co-Founder Clockwork TalentDecent Digital Recruitment
  • 5. In CRO, there are no rules,only findings
  • 6. but some findings are pretty predictable
  • 7. Text Social Proof roblawton
  • 8. Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
  • 9. How can I convince myvisitors they’re not theonly person makingthis choice?
  • 10. Scarcity Textand LossAversion
  • 11. Text Loss Aversion Images_of_Money
  • 12. The disutility of giving upan object is greater thanthe utility associated withacquiring it
  • 13. How can I make myvisitors think they’d belosing something ifthey don’t buy?
  • 14. Anchoring Text Alex Bellink
  • 15. Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
  • 16. How can I reference an‘anchor’ that influencesvisitors to my site?
  • 17. The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
  • 18. fin.