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[Webinar] Designing Fresh Websites that Motivate Users
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[Webinar] Designing Fresh Websites that Motivate Users

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Site visitors have grown tired of many website design elements that were considered groundbreaking just a short time ago. To remain relevant today, web designers must keep their sites fresh, but how …

Site visitors have grown tired of many website design elements that were considered groundbreaking just a short time ago. To remain relevant today, web designers must keep their sites fresh, but how can you do that without sacrificing usability?

This fun, fast-paced webinar with experience designer Tony Brinton will review the design interactions that have become the standard, and inspire you with new trends on user experience and interaction design strategy. Users no longer want to be marketed and sold to. So what do they want? Register for this free virtual event to learn what’s current, expected, and unexpected in today’s interactions on the web.


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  • 1. Designing Fresh Websitesthat Motivate Visitors to Convert Host: Tim Ash – CEO SiteTuners #MotivateWeb Copyright © 2013, SiteTuners - All Rights Reserved.
  • 2. About SiteTuners • Conversion-focused website blueprints (tactical or strategic) • Landing page test plans & testing strategy • Internal optimization team training & mentoring • More than 1200 clients worldwide since 2002Copyright © 2013, SiteTuners - All Rights Reserved. #MotivateWeb @tim_ash
  • 3. DESIGNING FRESH EXPERIENCES THAT MOTIVATE USERS@Motivate_Design
  • 4. INTRO TONY JULIA EXPERIENCE DESIGN DIRECTOR SENIOR EXPERIENCE DESIGNER MOTIVATE DESIGN MOTIVATE DESIGN PART-TIME LECTURER BBA DESIGN AND MANAGEMENT DESIGN AND MANAGEMENT SCHOOL OF DESIGN STRATEGIES SCHOOL OF DESIGN STRATEGIES PARSONS THE NEW SCHOOL FOR DESIGN PARSONS THE NEW SCHOOL FOR DESIGN @TonyBrinton @juliaesloan DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 2
  • 5. USER EXPERIENCE DESIGN Made by envis precisely http://envis-precisely.com Based on the Disciplines of User Experience by Dan Saffer (2008) DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 3
  • 6. BRIEF HISTORY In the beginning of the web, we werent really designing so much for people as machines. 2005 onward design became more personal and emotional “We hadnt yet learned to be ourselves” -Aarron Walter, Director of UX, MailChimp DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 4
  • 7. SOME MOVEMENTS THAT ARE HELPING HUMANIZE THE EXPERIENCE: DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 5
  • 8. design for emotion DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 6
  • 9. USEFUL VS. DELIGHTFUL DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 7
  • 10. WHY SETTLE FOR USABLE? DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 8
  • 11. simplicity DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 9
  • 12. SIMPLICITY DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 10
  • 13. storytelling DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 11
  • 14. SIMPLICITY DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 12
  • 15. content is king DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 13
  • 16. CLEAR VALUE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 14
  • 17. context is god DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 15
  • 18. CONTEXTUAL CTAs AND PROGRESSIVE PROFILINGCONVERSION #1 CONVERSION#2 WHITE PAPER WHITE PAPER DOWNLOAD YOUR WELCOME BACK TONY! GETTING STARTED ETHNOGRAPHY 2.0 — FREE WHITEPAPER WITH ETHNOGRAPHY DEEPER INSIGHTS DOWNLOAD YOUR FIRST NAME FREE WHITEPAPER DOWNLOAD NOW DOWNLOAD NOW WHAT’S YOUR BIGGEST RESEARCH CHALLENGE? LAST NAME EMAIL COMPANY DOWNLOAD NOW YOUR ROLE DOWNLOAD NOW DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 16
  • 19. gradual engagement DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 17
  • 20. GRADUAL ENGAGEMENT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 18
  • 21. DESIGN FOR PEOPLE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 19
  • 22. EXPERIENCES THAT “POP” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 20
  • 23. EXPERIENCES THAT “POP” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 21
  • 24. EXPERIENCES THAT “POP” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 22
  • 25. SKEUOMORPHISM DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 23
  • 26. SKEUOMORPHISM DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 24
  • 27. CLEAR & “HONEST” DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 25
  • 28. NEXT GENERATION THERMOSTAT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 26
  • 29. SIMPLE DESIGN DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 27
  • 30. RE-DEFINING GIFTING DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 28
  • 31. LESS IS MORE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 29
  • 32. SIMPLE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 30
  • 33. REMOVING VISUAL CLUTTER DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 31
  • 34. STORY-TELLING DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 32
  • 35. SIMPLE, CLEAR, BOLD DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 33
  • 36. LIMITING CONTENT ON SCREEN DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 34
  • 37. LIMIT CHOICES DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 35
  • 38. DESIGNING FOR MOBILE CONTEXT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 36
  • 39. INVITATION ONLY... DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 37
  • 40. TIME, CURIOSITY AND CURATED CONTENT DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 38
  • 41. CLEVER INTERACTIONS DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 39
  • 42. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 40
  • 43. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 41
  • 44. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 42
  • 45. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 43
  • 46. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 44
  • 47. HUMAN EXPERIENCE DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 45
  • 48. THANK YOU‣ Questions?
  • 49. Special Offer – Express Review • Unflinchingly honest interactive review of landing page or website • 45- or 90-min video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://Express-Review.com – Normally starts at $699 $100 off – Mention “Motivate” after you buyCopyright © 2013, SiteTuners - All Rights Reserved. #MotivateWeb @tim_ash
  • 50. Save $400 off of Conversion Conference SF April 15-16 Other 2013 shows - $200 off Chicago – June 11-13 MotivateCH by 4/30 San Francisco Paris – June 6 Promo code MotivateSF by 4/10 Boston – Sept 30-Oct 1 MotivateMA by 4/30 Berlin – November London – November Copyright © 2013, SiteTuners - All Rights Reserved.