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Tricks and Treats of High Converting Lead Gen Forms
 

Tricks and Treats of High Converting Lead Gen Forms

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Scary forms and landing pages lead to frightening conversions. Join SiteTuners and LeadSpend this Halloween, and learn how to magically turn the most ghastly landing page into a spell-binding ...

Scary forms and landing pages lead to frightening conversions. Join SiteTuners and LeadSpend this Halloween, and learn how to magically turn the most ghastly landing page into a spell-binding conversion machine.

In this devilishly fun webinar you'll learn:

*Why most B2B sites have dreadful form-fill rates
*How to bewitch your visitors with the right copy, layout and offer
*Techniques for bringing inactive subscribers back from the dead
*How to keep your list from becoming an email graveyard

If your conversion rate makes you want to scream bloody murder, watch this free 50-minute webinar to learn the tricks (and treats) of high-converting lead generation forms. Presented by Tim Ash and Craig Swerdlow.

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    Tricks and Treats of High Converting Lead Gen Forms Tricks and Treats of High Converting Lead Gen Forms Presentation Transcript

    • Tricks and Treats of High-converting Lead Generation Forms Tim Ash Craig Swerdloff CEO CEO @tim_ash #BooWebinar Copyright © 2013, SiteTuners - All Rights Reserved. @leadspend @swerd
    • About SiteTuners • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 Copyright © 2013, SiteTuners - All Rights Reserved. #BooWebinar @tim_ash
    • Copyright © 2012, SiteTuners - All Rights Reserved.
    • Before Copyright © 2012, SiteTuners - All Rights Reserved.
    • After + 51% + $48,000,000 Copyright © 2012, SiteTuners - All Rights Reserved.
    • Before Copyright © 2012, SiteTuners - All Rights Reserved.
    • After + 17% Copyright © 2012, SiteTuners - All Rights Reserved.
    • Copyright © 2012, SiteTuners - All Rights Reserved.
    • Express Review - Special Offer • 45 or 90-min interactive review of landing page or site • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://ExpressReviewOffer.com – Starting at only $699 Promo code “BOO” to get $200 off by November 8st Copyright © 2013, SiteTuners - All Rights Reserved. #BooWebinar @tim_ash
    • 2014 - San Francisco – Paris – Chicago – Boston – London – Berlin $100 off with code “BOO” Susan Weinschenk Bryan Eisenberg Steve Krug Michael Summers BJ Fogg Tom Davenport Copyright © 2013, SiteTuners - All Rights Reserved. Jared Spool Tim Ash Patrick Bultema Roger Dooley Jakob Nielsen Brian Massey Amy Africa #BooWebinar @tim_ash
    • Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 Copyright © 2013, SiteTuners - All Rights Reserved. #BooWebinar @tim_ash
    • LeadSpend LeadSpend, founded in 2008, is the leading provider of email validation services. We serve clients around the world in the following industries: Financial Services Retail/eCommerce Education Publishing Daily Deals Travel
    • Optimize Your Lead Gen Forms with Email Validation With email validation on your forms you can: • Ensure the collection of valid email addresses. • Catch invalid and mistyped addresses before they even enter your system. • Prompt users to correct mistyped email address in-form, or filter out harmful addresses as they enter your system. • Improve conversion rates on your forms. • Reduce bounces by 5-10x.
    • Types of Harmful Addresses Undeliverable email addresses Disposable email providers Some traps (e.g. typo domains)* Monitoring and parked domains Technical role accounts Abuse-reporting mailboxes *Fact: To catch 100% of spam traps, you must use confirmed opt-in
    • Email Validation: Metrics • Average invalid rate on registration forms is 6.41%. • Two-thirds of the time, people will provide a valid email address when prompted. • Senders with an unknown user rate <0.2%, have a Sender Score in the high 90s. • Senders with an unknown user rate >5% have a Sender Score in the 60s.
    • Best Practice: In-Form Email Validation Only prompt visitors once to correct their email address. • If they enter an invalid address again, let them through and flag it in your database as invalid.
    • Email validation: a cure for zombies
    • Resuscitate Your List Bring your email list back from the dead! Define, Identify and remove inactive email addresses.
    • Defining an Inactive Subscriber An inactive subscriber is one who no longer reads your email, but hasn't yet taken action to stop receiving it. Up to 75% of email subscribers are inactive!
    • How Zombies are Killing Your Email Program! Deliverability Woes • Inactive subscribers hurt engagement rates • Low engagement rates hurt Inbox Placement Rate • Over time, ISPs reclaim accounts, recycle them or convert them into spam traps
    • Defining an Inactive Subscriber Before removing an inactive subscriber check if: No Opens/Clicks (ever) No Purchases (ever) Inbox Placement Rate struggling • If all three criteria are true, then start to eliminate. • Remove inactives that have been unresponsive the longest first.
    • Thank you! Craig Swerdloff Co-Founder & CEO cswerdloff@leadspend.com 917.648.6838 @swerd @leadspend
    • Grab Our Whitepaper