PeSA Internet Conference Australia 2014 - Session
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PeSA Internet Conference Australia 2014 - Session

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The Seven Deadly Sins Of Landing Page Design & Live Site Reviews ...

The Seven Deadly Sins Of Landing Page Design & Live Site Reviews

Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.

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PeSA Internet Conference Australia 2014 - Session  PeSA Internet Conference Australia 2014 - Session Presentation Transcript

  • Copyright © 2013, SiteTuners - All Rights Reserved. The Seven Deadly Sins of Landing Page Design Tim Ash CEO Broadbeach, Australia – May 30, 2014
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash146 clickable links!
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 51% + $48,000,000
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 17%
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 58%
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 40%
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 7 Deadly Sins Recap • Unclear call-to-action • Too many choices • Asking for too much information • Too much text • Not keeping your promises • Visual distractions • Lack of trust
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://ExpressReviewOffer.com – Starting at only $699 Promo Code “PESA14” to get $100 off (Order by June 20, 2014)
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 2014 – Boston - San Francisco – Paris - Chicago – London – Berlin 2015 – Las Vegas Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey
  • Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1