Copyright © 2014, SiteTuners - All Rights Reserved.
Neuromarketing Science
Why Trying To Persuade The Logical Brain Won’t ...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
• Conversion-focused website blueprints (full redesigns ...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Part I
Split Personalities
(the tale of your three brain...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2012, SiteTuners - All Rights Reserved.
http://images2.fanpop.com/image/photos/12000
000/Spock-mr-spock-120833...
Copyright © 2012, SiteTuners - All Rights Reserved.
http://images2.fanpop.com/image/photos/12000
000/Spock-mr-spock-120833...
Copyright © 2012, SiteTuners - All Rights Reserved.
http://images2.fanpop.com/image/photos/12000
000/Spock-mr-spock-120833...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
How the Reptilian Brain Works
Is it
dangerous?
START
No
...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
The Real Sales Funnel
Neo-cortex
Limbic System
Brain Stem
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Understand How The Reptilian Brain Works
• Does things t...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Part II
Practical Strategies
(how to make money off of t...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
1 - What you need to know
• Making choices tires the bra...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
2 - What you need to know
• We anchor on the first thing...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
3 - What you need to know
• People are tribal
• Some tri...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Most of Your Brain
is Involved in Visual Processing
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
You Have Two Types Of Vision
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
?
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Ways To Get Insights Into Visual Attention
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Eye Tracking
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Mouse Tracking
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Software Algorithm
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
4 - What you need to know
• Visual processing is very po...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Summary
1. Create a small number of clear choices
2. Use...
ALUMNI PRICING
THROUGH APRIL 1!
REGISTER FOR
JUST $697
• increase your revenue and p
• generate more leads
• land more cus...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Express Review - Special Offer
• 45 or 90-min interactiv...
Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
Contact Info and Q&A
tim@sitetuners.com
(619) 990-9062 m...
Upcoming SlideShare
Loading in...5
×

(Webinar) Content Marketing: Neuromarketing Science 2014

429

Published on

Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear.

Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice.

Learn all this and more...

What motivates your primitive self
How to profit from neuromarketing
Neuromarketing principals in action
Live website review

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
429
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

(Webinar) Content Marketing: Neuromarketing Science 2014

  1. 1. Copyright © 2014, SiteTuners - All Rights Reserved. Neuromarketing Science Why Trying To Persuade The Logical Brain Won’t Get Results Tim Ash CEO #CRO @tim_ash
  2. 2. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy • Ongoing conversion management & knowledge transfer • More than 1200 clients worldwide since 2002 About SiteTuners
  3. 3. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Part I Split Personalities (the tale of your three brains)
  4. 4. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  5. 5. Copyright © 2012, SiteTuners - All Rights Reserved. http://images2.fanpop.com/image/photos/12000 000/Spock-mr-spock-12083341-1440-1080.jpg
  6. 6. Copyright © 2012, SiteTuners - All Rights Reserved. http://images2.fanpop.com/image/photos/12000 000/Spock-mr-spock-12083341-1440-1080.jpg
  7. 7. Copyright © 2012, SiteTuners - All Rights Reserved. http://images2.fanpop.com/image/photos/12000 000/Spock-mr-spock-12083341-1440-1080.jpg
  8. 8. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  9. 9. Copyright © 2012, SiteTuners - All Rights Reserved.
  10. 10. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash How the Reptilian Brain Works Is it dangerous? START No Is it novel? Yes Deal with it Ignore It No Yes Explore It
  11. 11. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash The Real Sales Funnel Neo-cortex Limbic System Brain Stem
  12. 12. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Understand How The Reptilian Brain Works • Does things the same way and never learns • Cares only about basic survival • Is the gatekeeper for the other 2 brains
  13. 13. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Part II Practical Strategies (how to make money off of this stuff)
  14. 14. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  15. 15. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  16. 16. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash 1 - What you need to know • Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices
  17. 17. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  18. 18. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  19. 19. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  20. 20. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash 2 - What you need to know • We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby”
  21. 21. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  22. 22. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  23. 23. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  24. 24. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash 3 - What you need to know • People are tribal • Some tribes are self-selected • We care more about people similar to us • Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders
  25. 25. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  26. 26. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Most of Your Brain is Involved in Visual Processing
  27. 27. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash You Have Two Types Of Vision
  28. 28. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  29. 29. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  30. 30. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  31. 31. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  32. 32. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  33. 33. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  34. 34. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  35. 35. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  36. 36. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash ?
  37. 37. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  38. 38. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  39. 39. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  40. 40. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  41. 41. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  42. 42. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash
  43. 43. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Ways To Get Insights Into Visual Attention
  44. 44. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Eye Tracking
  45. 45. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Mouse Tracking
  46. 46. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Software Algorithm
  47. 47. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash 4 - What you need to know • Visual processing is very powerful & quick • Draw attention to offers with strong visuals • Use people carefully to support calls-to-action • Don’t use unnecessary motion or animation • Test and refine how you deploy video
  48. 48. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Summary 1. Create a small number of clear choices 2. Use a big anchor 3. Be in my cultural tribe 4. Understand the power of visuals
  49. 49. ALUMNI PRICING THROUGH APRIL 1! REGISTER FOR JUST $697 • increase your revenue and p • generate more leads • land more customers • boost sales and paid members • maximize your marketing R Join us in Chicago! REGISTER NOW AND SAVE! May 13-14, 2015
  50. 50. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of page http://ExpressReviewOffer.com – Starting at only $699 “WRITER” promo-code to get $100 off (order by 6/20/2014)
  51. 51. Copyright © 2014, SiteTuners - All Rights Reserved. #CRO @tim_ash Contact Info and Q&A tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×