0
Copyright © 2014, SiteTuners - All Rights Reserved.
That’s Irrational!
Why Trying To Persuade The Logical Brain Won’t Get ...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
• Conversion-focused website blueprints (full redesigns...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Part I
Split Personalities
(the tale of your three brai...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2012, SiteTuners - All Rights Reserved.
http://images2.fanpop.com/image/photos/12000
000/Spock-mr-spock-120833...
Copyright © 2012, SiteTuners - All Rights Reserved.
http://images2.fanpop.com/image/photos/12000
000/Spock-mr-spock-120833...
Copyright © 2012, SiteTuners - All Rights Reserved.
http://images2.fanpop.com/image/photos/12000
000/Spock-mr-spock-120833...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
How the Reptilian Brain Works
Is it
dangerous?
START
No...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
The Real Sales Funnel
Neo-cortex
Limbic System
Brain St...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Understand How The Reptilian Brain Works
• Does things ...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Part II
Practical Strategies
(how to make money off of ...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
1 - What you need to know
• Making choices tires the br...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
2 - What you need to know
• We anchor on the first thin...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
3 - What you need to know
• People are tribal
• Some tr...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Most of Your Brain
is Involved in Visual Processing
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
You Have Two Types Of Vision
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
?
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Ways To Get Insights Into Visual Attention
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Eye Tracking
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Mouse Tracking
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Software Algorithm
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
4 - What you need to know
• Visual processing is very p...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Summary
1. Create a small number of clear choices
2. Us...
SAVE $100•increaseyourrevenueand profit
•generatemoreleads
•land morecustomers
•boost salesandpaid memberships
•maximizeyo...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Express Review - Special Offer
• 45 or 90-min interacti...
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Free Book Raffle – Right After The Session
Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
Contact Info and Q&A
tim@sitetuners.com
(619) 990-9062 ...
Upcoming SlideShare
Loading in...5
×

Interactive Day San Diego 2014

184

Published on

That’s Irrational! Why Trying To Persuade The Logical Brain Won’t Get Results

Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
184
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Interactive Day San Diego 2014"

  1. 1. Copyright © 2014, SiteTuners - All Rights Reserved. That’s Irrational! Why Trying To Persuade The Logical Brain Won’t Get Results Tim Ash CEO #IDSD @tim_ash
  2. 2. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy • Ongoing conversion management & knowledge transfer • More than 1200 clients worldwide since 2002 About SiteTuners
  3. 3. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Part I Split Personalities (the tale of your three brains)
  4. 4. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  5. 5. Copyright © 2012, SiteTuners - All Rights Reserved. http://images2.fanpop.com/image/photos/12000 000/Spock-mr-spock-12083341-1440-1080.jpg
  6. 6. Copyright © 2012, SiteTuners - All Rights Reserved. http://images2.fanpop.com/image/photos/12000 000/Spock-mr-spock-12083341-1440-1080.jpg
  7. 7. Copyright © 2012, SiteTuners - All Rights Reserved. http://images2.fanpop.com/image/photos/12000 000/Spock-mr-spock-12083341-1440-1080.jpg
  8. 8. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  9. 9. Copyright © 2012, SiteTuners - All Rights Reserved.
  10. 10. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash How the Reptilian Brain Works Is it dangerous? START No Is it novel? Yes Deal with it Ignore It No Yes Explore It
  11. 11. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash The Real Sales Funnel Neo-cortex Limbic System Brain Stem
  12. 12. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Understand How The Reptilian Brain Works • Does things the same way and never learns • Cares only about basic survival • Is the gatekeeper for the other 2 brains
  13. 13. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Part II Practical Strategies (how to make money off of this stuff)
  14. 14. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  15. 15. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  16. 16. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash 1 - What you need to know • Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices
  17. 17. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  18. 18. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  19. 19. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  20. 20. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash 2 - What you need to know • We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby”
  21. 21. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  22. 22. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  23. 23. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  24. 24. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash 3 - What you need to know • People are tribal • Some tribes are self-selected • We care more about people similar to us • Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders
  25. 25. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  26. 26. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Most of Your Brain is Involved in Visual Processing
  27. 27. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash You Have Two Types Of Vision
  28. 28. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  29. 29. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  30. 30. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  31. 31. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  32. 32. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  33. 33. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  34. 34. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  35. 35. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  36. 36. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash ?
  37. 37. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  38. 38. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  39. 39. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  40. 40. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  41. 41. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  42. 42. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash
  43. 43. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Ways To Get Insights Into Visual Attention
  44. 44. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Eye Tracking
  45. 45. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Mouse Tracking
  46. 46. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Software Algorithm
  47. 47. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash 4 - What you need to know • Visual processing is very powerful & quick • Draw attention to offers with strong visuals • Use people carefully to support calls-to-action • Don’t use unnecessary motion or animation • Test and refine how you deploy video
  48. 48. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Summary 1. Create a small number of clear choices 2. Use a big anchor 3. Be in my cultural tribe 4. Understand the power of visuals
  49. 49. SAVE $100•increaseyourrevenueand profit •generatemoreleads •land morecustomers •boost salesandpaid memberships •maximizeyourmarketingROI
  50. 50. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of page http://ExpressReviewOffer.com – Starting at only $699 “IDSD” promo-code to get $100 off (order by 5/23/2014)
  51. 51. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Free Book Raffle – Right After The Session
  52. 52. Copyright © 2014, SiteTuners - All Rights Reserved. #IDSD @tim_ash Contact Info and Q&A tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×