The Seven Deadly Sins
of Lead Generation Landing Pages
Tim Ash
CEO

October 25, 2013

Copyright © 2013, SiteTuners - All R...
About SiteTuners
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & te...
Copyright © 2012, SiteTuners - All Rights Reserved.
Before

Copyright © 2012, SiteTuners - All Rights Reserved.
After

+ 51%

+ $48,000,000

Copyright © 2012, SiteTuners - All Rights Reserved.
Before

Copyright © 2012, SiteTuners - All Rights Reserved.
After

+ 17%

Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
+ 58%

Copyright © 2012, SiteTuners - All Rights Reserved.
+ 40%

Copyright © 2012, SiteTuners - All Rights Reserved.
7 Deadly Sins Recap
• Unclear call-to-action

• Too many choices
• Asking for too much information
• Too much text

• Not ...
Multiple Sins Case Study
CREDO Mobile
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Express Review - Special Offer
•

45 or 90-min interactive review of landing page or site

•

Video transcript recorded vi...
Additional Activities
•

Live Landing Page Critiques Session (next)

•

Book drawing

•

One-on-one mini site reviews (lim...
2014 - San Francisco – Paris – Chicago – Boston – London – Berlin
$100 off with code “PILMMA”

Susan
Weinschenk

Bryan
Eis...
Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST

twitter @tim_ash
www.linkedin.com/i...
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
Upcoming SlideShare
Loading in …5
×

PILMMA - Internet Domination Boot Camp for Lawyers 2013

448
-1

Published on

Internet Domination Boot Camp for Lawyers!

This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing.

HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING:

* How to use A-B split testing to increase your leads and conversions
* How to use Google analytics for targeted campaigns
* Using – Google analytics beyond the standard reports
And much more.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
448
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

PILMMA - Internet Domination Boot Camp for Lawyers 2013

  1. 1. The Seven Deadly Sins of Lead Generation Landing Pages Tim Ash CEO October 25, 2013 Copyright © 2013, SiteTuners - All Rights Reserved.
  2. 2. About SiteTuners • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  3. 3. Copyright © 2012, SiteTuners - All Rights Reserved.
  4. 4. Before Copyright © 2012, SiteTuners - All Rights Reserved.
  5. 5. After + 51% + $48,000,000 Copyright © 2012, SiteTuners - All Rights Reserved.
  6. 6. Before Copyright © 2012, SiteTuners - All Rights Reserved.
  7. 7. After + 17% Copyright © 2012, SiteTuners - All Rights Reserved.
  8. 8. Copyright © 2012, SiteTuners - All Rights Reserved.
  9. 9. Copyright © 2012, SiteTuners - All Rights Reserved.
  10. 10. Copyright © 2012, SiteTuners - All Rights Reserved.
  11. 11. Copyright © 2012, SiteTuners - All Rights Reserved.
  12. 12. Copyright © 2012, SiteTuners - All Rights Reserved.
  13. 13. + 58% Copyright © 2012, SiteTuners - All Rights Reserved.
  14. 14. + 40% Copyright © 2012, SiteTuners - All Rights Reserved.
  15. 15. 7 Deadly Sins Recap • Unclear call-to-action • Too many choices • Asking for too much information • Too much text • Not keeping your promises • Visual distractions • Lack of trust Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  16. 16. Multiple Sins Case Study CREDO Mobile
  17. 17. Copyright © 2012, SiteTuners - All Rights Reserved.
  18. 18. Copyright © 2012, SiteTuners - All Rights Reserved.
  19. 19. Copyright © 2012, SiteTuners - All Rights Reserved.
  20. 20. Copyright © 2012, SiteTuners - All Rights Reserved.
  21. 21. Copyright © 2012, SiteTuners - All Rights Reserved.
  22. 22. Copyright © 2012, SiteTuners - All Rights Reserved.
  23. 23. Express Review - Special Offer • 45 or 90-min interactive review of landing page or site • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://ExpressReviewOffer.com – Starting at only $699 Promo code “PILMMA” to get $200 off by November 8th Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  24. 24. Additional Activities • Live Landing Page Critiques Session (next) • Book drawing • One-on-one mini site reviews (limited number today and tomorrow) • Email tim@sitetuners.com (include URL & approx. annual revenue) Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  25. 25. 2014 - San Francisco – Paris – Chicago – Boston – London – Berlin $100 off with code “PILMMA” Susan Weinschenk Bryan Eisenberg Steve Krug Michael Summers BJ Fogg Tom Davenport Copyright © 2013, SiteTuners - All Rights Reserved. Jared Spool Tim Ash Patrick Bultema Roger Dooley Jakob Nielsen Brian Massey Amy Africa @tim_ash
  26. 26. Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×