Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011

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Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011

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Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how......

Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.

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  • Here are the new data points: (click to reveal each)People Talking About This. Friends of FansReachVirality
  • People Talking About This- The number of people who have engaged with your page over the past 7 days. It includes liking your page, liked, commenting on or sharing a post from your page, answered a Question on your page, tagging for posts and photos and event engagement
  • The power of this is in really digging into what HOW they are talking about it. And understanding WHO is talking about you.With utilizing this data you can determine if your posts are generating interest from your target demographic. Looking at a history of posts you can then determine what type of content best engages the RIGHT demographic. Helping you to plan for future posts moving forward.
  • According to a new white paper fromComscore and a write up by AdAgeDigital the impact of Friends and Fans is significant.According to ComScoreFriends of fans typically represent a much larger set of consumers than a brands fans. 34X larger for the top 100 fan pages and 81x larger for the top 1000 pagesFriends of fans are more likely than the average consumer to visit the store, visit a website and even purchase a product or servicesStarbucks fans and the friends of fans spend 8% more in stores and engage in 11% more transactions than the average consumer
  • BRIAN SFINAS TO NARRATE
  • Content is crucial to a successful social strategy. This insight helps you to measure how many people see your content and the content associated with our page. Mentiions etc.The more you understand what is and ISN’T being shared or mentioned the better you will know how to engage with your fans. Unique users who have seen your content.
  • Again this goes to the content conversation. Like Virality. The more people share or talk about your content the better you build brand and engage with users. These numbers will help you to build a better facebook strategy to achieve your marketing goals.
  • Not only the unique users who see your content but how they find it is great data on how to better create content moving forward. Also more fully understanding and paid advertising you may do.
  • For Cheetah deals we wanted to grow the Facebook fan base so we created a Themed targeted CONTENT campaign. NOT PRODUCT OR SALES strictly contentWe created a posting schedule to support the theme and the target markets, posting 1x a dayDesigned 3 ads:BrandingBlog ContentDownloadsAll to support the themed targeted content posts.9/17 there were 421 fans, in the first week we gained 130 fans, today there are 1183 fans
  • Here you can see how deep the information digs in. You can actually see dips in engagement where we delivered inconsistent content or started “selling” Re – engage the themed targeted plan and people started re-engaging.
  • Currently you your insights appears in the right hand column.(Click for zoomed in image.)So you’ll want to Click View Insights (click to advance slide)
  • (click for arrow and circle) Top of the page click view New Insights(click) Now insights will appear in the left column with quick over view of top stats in the right hand columnRemember that Insights is only viewable by Page Admins.
  • (click for arrow and circle) Top of the page click view New Insights(click) Now insights will appear in the left column with quick over view of top stats in the right hand columnRemember that Insights is only viewable by Page Admins.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Transcript

  • 1. Facebook Insights What’s New & Why? presented by Kathy Hokunson October 20, 2011presents
  • 2. New Data PointsPeople Talking About True Reach Virality Friends ofThis Fans Site-Seeker, Inc. 2011
  • 3. People Talking About ThisNumber of people thatengage with your page. Includes: a liking, a linking, a commenting on, a sharing a post, a answered question, a tagging and a event response. Site-Seeker, Inc. 2011
  • 4. So what? Site-Seeker, Inc. 2011
  • 5. Friends of Fans:Total number offriends your fans have… Site-Seeker, Inc. 2011
  • 6. Today’s BOLT BUZZ WORD is… Virality Site-Seeker, Inc. 2011
  • 7. True reach:Total number ofunique people whohave seen your content… Site-Seeker, Inc. 2011
  • 8. Virality:The percentage of people whosaw a story from your Pageand “talked” about it… Site-Seeker, Inc. 2011
  • 9. So what?The following metrics represent uniqueusers and are only available for the 28days following a posts publication. Organic: Have seen your post in their news feed, in ticker or on your page. These can be fans or non fans. Paid: Have seen your post from a sponsored product. Viral: Have seen the post from a story published by a friend. This can include liking, commenting or sharing your post. Site-Seeker, Inc. 2011
  • 10. Seeing it in action . . . Site-Seeker, Inc. 2011
  • 11. The proof is in the pudding . . . Site-Seeker, Inc. 2011
  • 12. So What?• Facebook referrals jumped 50% – The value of those referrals? • Average time site went from 1:30 to 7:10 • Bounce rate dropped by 20% Site-Seeker, Inc. 2011
  • 13. How do you see it currently. . . Site-Seeker, Inc. 2011
  • 14. Now . . . Site-Seeker, Inc. 2011
  • 15. Now . . . Site-Seeker, Inc. 2011
  • 16. Sources for today . .1. ComScore.com’s new white paper The Power of Like2. AdAgeDigital Understanding the New Facebook „Page Insights‟ By David Karnstedt3. The New Facebook Page Insights in Plain English by nonprofitfacebookbuy.comAccess all three articles here: http://bit.ly/opiBEy Site-Seeker, Inc. 2011
  • 17. Interested in learning more? Site-Seeker, Inc. 2011
  • 18. QUESTIONS? Site-Seeker, Inc. 2011
  • 19. Continue the conversation . . . BizBuzz Social Media Conference The Holiday Inn Convention Center | Liverpool, NY November 1, 2011 www.bizbuzzsocialmediaconference.com Site-Seeker, Inc. 2011
  • 20. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 21. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 22. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 23. Need more info? Site-Seeker, Inc. 2011