Understanding Social Media



          Kathy Hokunson
          Regional Sales Manager,
          Site-Seeker, Inc. 




...
Who are we?
                      •  Founded in 2003

                      •  Corporate Office in New Hartford NY
       ...
Fast Track 50 of CNY         MV Chamber of Commerce


        3
              4
      2
            Top 3

    2007
      ...
The premise of social media
                      marketing and PR is engaging the
                      consumer in conve...
Why is Social Media Important?




www.site-seeker.com                               © 2010 Site-Seeker, Inc.
Socialnomics Video




www.site-seeker.com   © 2010 Site-Seeker, Inc.
© 2009 Site-Seeker, Inc.



Social Media is:


              1.  Public Relations
              2.  Customer Service
     ...
Ultimately it is ALL about gaining . . .

                                   AUTHORITY
                                  L...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
What are your options?


          • Facebook

          • Twitter

          • Linkedin

          • YouTube

          •...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Top Insights:
  1) The 35-54 year old demo is growing fastest
      •  276.4% growth rate

  2) The 55+ demo is second
   ...
Creating your Facebook page:
     •  Identify your objectives
                      •  Brand awareness

                  ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
What is a Facebook fan?


         •  According to Facebook:

              •  average fan becomes a fan of 4 pages each m...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Who uses Linkedin & Why?

                •  Business professionals
                •  LinkedIn promotes:
                ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Your Linkedin Profile

          •  Create your account
          •  Build your online profile - Completely
          •  S...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Promoting Social Media



              Kathy Hokunson
              Sales Manager
              Site-Seeker, Inc. 
      ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Join the conversation . . .




                      Communities and Groups




www.site-seeker.com                      ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Twitter is a free social networking and
      micro-blogging service that enables its users to send and read
       other ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Types of Twitter Communication

        1
       Personal
                             2
                          Informa...
We asked a
question . . . .




We got an
answer . . .



www.site-seeker.com   © 2010 Site-Seeker, Inc.
We wanted
  people to
  know . . .




  And it
  worked !




                      TRAFFIC: 195 Clicks
www.site-seeker.c...
Twitter Resources & Tools
                              www.tweetdeck.com

                              www.hootsuite.com...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Socialnomics
                        By Eric Qualman

                      www.socialnomics.com




www.site-seeker.com  ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Get Listed - Step 1




www.site-seeker.com   © 2010 Site-Seeker, Inc.
Get Listed - Step 2




www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Local Search - Summary


    •  Free


    •  Easy


    •  Trackable


    •  Gets you there with little to no effort



...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Video is quickly becoming as widespread a content medium online
   as text!
         2: The second largest Search Engine i...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Monitor Successes




www.site-seeker.com   © 2010 Site-Seeker, Inc.
Monitor Successes




         Is this your target audience?



www.site-seeker.com                      © 2010 Site-Seeke...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
YouGottacall.com is the “Word-of-
     Mouth Connection Engine”


                                         Your Business
 ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Establishing Credibility with Social Media
                           Create Accounts
                           (Name Cla...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
How to Distribute Your Blog
                                      Email Campaign


       Other (links)…
                 ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
Wordpress.com vs. Wordpress.org




www.site-seeker.com                      © 2010 Site-Seeker, Inc.
Wordpress.com


       •  Free and Easy to Use

       •  All setups and upgrades are done by the
          program

     ...
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
What happens when you bring it all together?




www.site-seeker.com                    © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
www.site-seeker.com   © 2010 Site-Seeker, Inc.
•  Increased Blog Traffic to 322 visitors and 36 comments,

       •  Increased Website Traffic

       •  Fan base on fac...
This did not happen overnight



                      Consistent and regular participation
                         broug...
Ready to get started?




www.site-seeker.com                           © 2010 Site-Seeker, Inc.
Thank You!



        Understanding Social
        Media
        Kathy Hokunson
        Regional Sales Manager,
        Si...
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Understanding Social Media for Business

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This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.

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Understanding Social Media for Business

  1. 1. Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. www.site-seeker.com © 2010 Site-Seeker, Inc.
  2. 2. Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA •  Employs 20 in CNY, CT & MA •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics www.site-seeker.com © 2010 Site-Seeker, Inc.
  3. 3. Fast Track 50 of CNY MV Chamber of Commerce 3 4 2 Top 3 2007 2008 2009 2009 Business of the Year B2B Twitterer of the Year @KatieHoke www.site-seeker.com © 2010 Site-Seeker, Inc.
  4. 4. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide www.site-seeker.com © 2010 Site-Seeker, Inc.
  5. 5. Why is Social Media Important? www.site-seeker.com © 2010 Site-Seeker, Inc.
  6. 6. Socialnomics Video www.site-seeker.com © 2010 Site-Seeker, Inc.
  7. 7. © 2009 Site-Seeker, Inc. Social Media is: 1.  Public Relations 2.  Customer Service 3.  Loyalty Building 4.  Collaboration 5.  Networking 6.  Customer Acquisition www.site-seeker.com © 2010 Site-Seeker, Inc.
  8. 8. Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST www.site-seeker.com © 2010 Site-Seeker, Inc.
  9. 9. www.site-seeker.com © 2010 Site-Seeker, Inc.
  10. 10. What are your options? • Facebook • Twitter • Linkedin • YouTube • Slideshare • Yougottacall www.site-seeker.com © 2010 Site-Seeker, Inc.
  11. 11. www.site-seeker.com © 2010 Site-Seeker, Inc.
  12. 12. Top Insights: 1) The 35-54 year old demo is growing fastest •  276.4% growth rate 2) The 55+ demo is second •  194.3% growth rate 3) The 25-34 doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago. www.site-seeker.com © 2010 Site-Seeker, Inc.
  13. 13. Creating your Facebook page: •  Identify your objectives •  Brand awareness •  New client acquisition •  Client loyalty •  Who will view your page? •  What do you want your page to say about you? •  How will you engage your audience •  Incentives, contests, promotions, relevant technical content www.site-seeker.com © 2010 Site-Seeker, Inc.
  14. 14. www.site-seeker.com © 2010 Site-Seeker, Inc.
  15. 15. www.site-seeker.com © 2010 Site-Seeker, Inc.
  16. 16. What is a Facebook fan? •  According to Facebook: •  average fan becomes a fan of 4 pages each month. •  Free way to advertise your company or product •  A great way to engage users through promotions and contests. www.site-seeker.com © 2010 Site-Seeker, Inc.
  17. 17. www.site-seeker.com © 2010 Site-Seeker, Inc.
  18. 18. www.site-seeker.com © 2010 Site-Seeker, Inc.
  19. 19. www.site-seeker.com © 2010 Site-Seeker, Inc.
  20. 20. www.site-seeker.com © 2010 Site-Seeker, Inc.
  21. 21. Who uses Linkedin & Why? •  Business professionals •  LinkedIn promotes: •  business intelligence •  business development •  creation of business relationships •  conversation www.site-seeker.com © 2010 Site-Seeker, Inc.
  22. 22. www.site-seeker.com © 2010 Site-Seeker, Inc.
  23. 23. Your Linkedin Profile •  Create your account •  Build your online profile - Completely •  Summarize your expertise •  Build your community •  Request Recommendations •  Give Recommendations •  Integrate blog •  Upload presentations •  Join and engage in relevant groups www.site-seeker.com © 2010 Site-Seeker, Inc.
  24. 24. www.site-seeker.com © 2010 Site-Seeker, Inc.
  25. 25. www.site-seeker.com © 2010 Site-Seeker, Inc.
  26. 26. Promoting Social Media Kathy Hokunson Sales Manager Site-Seeker, Inc. Phone: (860) 844-0560 Cell: (860) 982-8636 www.site-seeker.com Read my blog: www.site-seeker.com/_blogs/ Follow me on: Linkedin and Twitter www.site-seeker.com © 2010 Site-Seeker, Inc.
  27. 27. www.site-seeker.com © 2010 Site-Seeker, Inc.
  28. 28. www.site-seeker.com © 2010 Site-Seeker, Inc.
  29. 29. Join the conversation . . . Communities and Groups www.site-seeker.com © 2010 Site-Seeker, Inc.
  30. 30. www.site-seeker.com © 2010 Site-Seeker, Inc.
  31. 31. www.site-seeker.com © 2010 Site-Seeker, Inc.
  32. 32. www.site-seeker.com © 2010 Site-Seeker, Inc.
  33. 33. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
  34. 34. www.site-seeker.com © 2010 Site-Seeker, Inc.
  35. 35. www.site-seeker.com © 2010 Site-Seeker, Inc.
  36. 36. Types of Twitter Communication 1 Personal 2 Informational 3 Promotional 4 Automatic „What has your „What‘s the latest „What are you „Fresh bread just attention?“ news (about that missing?“ out of oven now“ company)?“ („What are you doing?“) Business Uses Business Uses Business Uses Business Uses •  Monitoring & •  PR / Corporate •  Channel for new •  Data Push and Customer communications form of Automated Service •  Demonstrate promotion Interaction with •  Market research expertise by •  Organise / Customers / sharing Promote Events Customer •  Emotional bond Systems B2C, B2E, E2E knowledge www.site-seeker.com © 2010 Site-Seeker, Inc.
  37. 37. We asked a question . . . . We got an answer . . . www.site-seeker.com © 2010 Site-Seeker, Inc.
  38. 38. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks www.site-seeker.com © 2010 Site-Seeker, Inc.
  39. 39. Twitter Resources & Tools www.tweetdeck.com www.hootsuite.com www.seeismic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 www.site-seeker.com bit.ly © 2010 Site-Seeker, Inc.
  40. 40. www.site-seeker.com © 2010 Site-Seeker, Inc.
  41. 41. www.site-seeker.com © 2010 Site-Seeker, Inc.
  42. 42. Socialnomics By Eric Qualman www.socialnomics.com www.site-seeker.com © 2010 Site-Seeker, Inc.
  43. 43. www.site-seeker.com © 2010 Site-Seeker, Inc.
  44. 44. www.site-seeker.com © 2010 Site-Seeker, Inc.
  45. 45. www.site-seeker.com © 2010 Site-Seeker, Inc.
  46. 46. www.site-seeker.com © 2010 Site-Seeker, Inc.
  47. 47. Get Listed - Step 1 www.site-seeker.com © 2010 Site-Seeker, Inc.
  48. 48. Get Listed - Step 2 www.site-seeker.com © 2010 Site-Seeker, Inc.
  49. 49. www.site-seeker.com © 2010 Site-Seeker, Inc.
  50. 50. Local Search - Summary •  Free •  Easy •  Trackable •  Gets you there with little to no effort www.site-seeker.com © 2010 Site-Seeker, Inc.
  51. 51. www.site-seeker.com © 2010 Site-Seeker, Inc.
  52. 52. Video is quickly becoming as widespread a content medium online as text! 2: The second largest Search Engine in the world (behind Google) 24 Hours: The amount of video uploaded to YouTube every minute. 1,000 Years: The amount of time it would take to watch every video on YouTube. 100 Million: The amount of YouTube videos watched everyday. www.site-seeker.com © 2010 Site-Seeker, Inc.
  53. 53. www.site-seeker.com © 2010 Site-Seeker, Inc.
  54. 54. www.site-seeker.com © 2010 Site-Seeker, Inc.
  55. 55. www.site-seeker.com © 2010 Site-Seeker, Inc.
  56. 56. www.site-seeker.com © 2010 Site-Seeker, Inc.
  57. 57. Monitor Successes www.site-seeker.com © 2010 Site-Seeker, Inc.
  58. 58. Monitor Successes Is this your target audience? www.site-seeker.com © 2010 Site-Seeker, Inc.
  59. 59. www.site-seeker.com © 2010 Site-Seeker, Inc.
  60. 60. YouGottacall.com is the “Word-of- Mouth Connection Engine” Your Business You connect Your Business with your word-of-mouth referrers www.site-seeker.com © 2010 Site-Seeker, Inc.
  61. 61. www.site-seeker.com © 2010 Site-Seeker, Inc.
  62. 62. www.site-seeker.com © 2010 Site-Seeker, Inc.
  63. 63. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Expert Participate in Create Discussion Content Distribute Content www.site-seeker.com © 2010 Site-Seeker, Inc.
  64. 64. www.site-seeker.com © 2010 Site-Seeker, Inc.
  65. 65. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Facebook Bookmarking Sites www.site-seeker.com Other Blogs LinkedIn © 2010 Site-Seeker, Inc.
  66. 66. www.site-seeker.com © 2010 Site-Seeker, Inc.
  67. 67. Wordpress.com vs. Wordpress.org www.site-seeker.com © 2010 Site-Seeker, Inc.
  68. 68. Wordpress.com •  Free and Easy to Use •  All setups and upgrades are done by the program •  Extra traffic from blogs of the day and tags •  Easy to find similar bloggers through tags www.site-seeker.com © 2010 Site-Seeker, Inc.
  69. 69. www.site-seeker.com © 2010 Site-Seeker, Inc.
  70. 70. www.site-seeker.com © 2010 Site-Seeker, Inc.
  71. 71. What happens when you bring it all together? www.site-seeker.com © 2010 Site-Seeker, Inc.
  72. 72. www.site-seeker.com © 2010 Site-Seeker, Inc.
  73. 73. www.site-seeker.com © 2010 Site-Seeker, Inc.
  74. 74. www.site-seeker.com © 2010 Site-Seeker, Inc.
  75. 75. www.site-seeker.com © 2010 Site-Seeker, Inc.
  76. 76. •  Increased Blog Traffic to 322 visitors and 36 comments, •  Increased Website Traffic •  Fan base on facebook grew •  Industry Authority and Presence grew significantly Phone is ringing more consistently, more regularly and with more qualified prospects. www.site-seeker.com © 2010 Site-Seeker, Inc.
  77. 77. This did not happen overnight Consistent and regular participation brought traction and growth over time. www.site-seeker.com © 2010 Site-Seeker, Inc.
  78. 78. Ready to get started? www.site-seeker.com © 2010 Site-Seeker, Inc.
  79. 79. Thank You! Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.
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