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Success with Landing Pages; Jolt & Bolt 03_29_2012
 

Success with Landing Pages; Jolt & Bolt 03_29_2012

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Email marketing can be social! Find out how you can leverage email marketing to engage, listen and nurture your prospects and clients in this week's broadcast. ...

Email marketing can be social! Find out how you can leverage email marketing to engage, listen and nurture your prospects and clients in this week's broadcast.

We'll discuss closing the loop on an effective email marketing campaign with landing pages.
Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to site-seeker.com/events/jolt-bolt-webinar to reserve your spot today!

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  • Note on all of these landing pages that menus and navigation are removed. The pages are clean and support the call to action.
  • Landing Pages need to warm and engaging. Simple and to the point and must tie directly to whatever link they clicked to come there.Headline – Ties the to origination of the link and should be compelling, concise and creative. But don’t get so creative no one understands your point.
  • Content – Simple, straightforward and to the point. Bulleted information, try not to have more than 3 bullet points.
  • Form – Stayin on the KISS principal here. Everyone wants to have a ton of mandatory fields but those same people hate filling them out on someone elses website. Each mandatory field creates friction. According to www.responsecapture.com they ran a a/b split test and found that by simply not making the fields mandatory and removing the red asterisks people completed more fields and they received higher quality leads. The read asterisks actually create stress . . .
  • Landing pages are not just for e-commerce. Landing pages for are moving your marketing and social media to the next step, engaging with your clients and prospects and moving them into more a “relationship” with your brand.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Success with Landing Pages; Jolt & Bolt 03_29_2012 Success with Landing Pages; Jolt & Bolt 03_29_2012 Presentation Transcript