Landing Pages           The Secret to Engaging and Converting           presented by Kathy Hokunson                       ...
Landing Page, what is it?According to Wikipedia . . .In online marketing a landing page, sometimes known as a "leadcapture...
Landing Page Objectives• Generate qualified leads• Make the website a business asset to support revenue goals• Establish m...
Examples . . .                 PPC Campaign                                Site-Seeker, Inc. 2012
Examples . . .                 Event Registration                                      Site-Seeker, Inc. 2012
Examples . . .                 Content Download                                    Site-Seeker, Inc. 2012
Landing Page Elements• Headline   – Powerful Hook   – Compelling Statement   – Concise yet Creative                       ...
Today’s BOLT BUZZ WORD            CONVERSION                         Site-Seeker, Inc.   2012
Landing Page Elements• Content   – K.I.S.S.      • What it is, What you get and Why it’s important      • Bullet points, 1...
Landing Page Elements• Forms   – Simple   – Minimal Mandatory Fields                                Site-Seeker, Inc. 2012
Calls to Action . . .                        Site-Seeker, Inc. 2012
SO NOW WHAT?• I am not selling things . . . how do I use a landing page?• I don’t have anything download?• I am sending an...
So what?           Site-Seeker, Inc.   2012
Questions?             Site-Seeker, Inc.   2012
Reserve your weekly spot today!                   Register at site-seeker.com                                             ...
Download the Slide Deck @                            Site-Seeker, Inc.   2012
Thank you for joining us!      Don’t forget to enter today’s BOLT BUZZ WORD                  at joltandboltwebinar.com    ...
Need more info?                  Site-Seeker, Inc.   2012
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Success with Landing Pages; Jolt & Bolt 03_29_2012

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Email marketing can be social! Find out how you can leverage email marketing to engage, listen and nurture your prospects and clients in this week's broadcast.

We'll discuss closing the loop on an effective email marketing campaign with landing pages.
Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to site-seeker.com/events/jolt-bolt-webinar to reserve your spot today!

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  • Note on all of these landing pages that menus and navigation are removed. The pages are clean and support the call to action.
  • Landing Pages need to warm and engaging. Simple and to the point and must tie directly to whatever link they clicked to come there.Headline – Ties the to origination of the link and should be compelling, concise and creative. But don’t get so creative no one understands your point.
  • Content – Simple, straightforward and to the point. Bulleted information, try not to have more than 3 bullet points.
  • Form – Stayin on the KISS principal here. Everyone wants to have a ton of mandatory fields but those same people hate filling them out on someone elses website. Each mandatory field creates friction. According to www.responsecapture.com they ran a a/b split test and found that by simply not making the fields mandatory and removing the red asterisks people completed more fields and they received higher quality leads. The read asterisks actually create stress . . .
  • Landing pages are not just for e-commerce. Landing pages for are moving your marketing and social media to the next step, engaging with your clients and prospects and moving them into more a “relationship” with your brand.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com
  • Success with Landing Pages; Jolt & Bolt 03_29_2012

    1. 1. Landing Pages The Secret to Engaging and Converting presented by Kathy Hokunson March 29, 2012presents
    2. 2. Landing Page, what is it?According to Wikipedia . . .In online marketing a landing page, sometimes known as a "leadcapture page" or a "lander", is a single web page that appears inresponse to clicking on an advertisement. The landing page willusually display directed sales copy that is a logical extensionof the advertisement or link.Landing pages are often linked to from social media, emailcampaigns or search engine marketing campaigns in order toenhance the effectiveness of the advertisements. The generalgoal of a landing page is to convert site visitors into salesleads. By analyzing activity generated by the linked URL,marketers can use click-through rates and Conversion rate todetermine the success of an advertisement. Site-Seeker, Inc. 2012
    3. 3. Landing Page Objectives• Generate qualified leads• Make the website a business asset to support revenue goals• Establish marketing efforts ROI Site-Seeker, Inc. 2012
    4. 4. Examples . . . PPC Campaign Site-Seeker, Inc. 2012
    5. 5. Examples . . . Event Registration Site-Seeker, Inc. 2012
    6. 6. Examples . . . Content Download Site-Seeker, Inc. 2012
    7. 7. Landing Page Elements• Headline – Powerful Hook – Compelling Statement – Concise yet Creative Site-Seeker, Inc. 2012
    8. 8. Today’s BOLT BUZZ WORD CONVERSION Site-Seeker, Inc. 2012
    9. 9. Landing Page Elements• Content – K.I.S.S. • What it is, What you get and Why it’s important • Bullet points, 1-3 Site-Seeker, Inc. 2012
    10. 10. Landing Page Elements• Forms – Simple – Minimal Mandatory Fields Site-Seeker, Inc. 2012
    11. 11. Calls to Action . . . Site-Seeker, Inc. 2012
    12. 12. SO NOW WHAT?• I am not selling things . . . how do I use a landing page?• I don’t have anything download?• I am sending an email out, why do I need a landing page too? Site-Seeker, Inc. 2012
    13. 13. So what? Site-Seeker, Inc. 2012
    14. 14. Questions? Site-Seeker, Inc. 2012
    15. 15. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2012
    16. 16. Download the Slide Deck @ Site-Seeker, Inc. 2012
    17. 17. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2012
    18. 18. Need more info? Site-Seeker, Inc. 2012
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