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Social Media For Manufacturing

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On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.

On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.

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  • Full Name Full Name Comment goes here.
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  • Although we are a manufacturing training company, we use our twitter to find and tweet manufacturing, maintenance and industrial engineering jobs as soon as they appear anywhere on the internet, giving our followers first shot at new openings. Just as a favor to our followers, as we are not recruiters, we sale training. We also give away thousands in free training via our social media presence which we maintain all major social media platforms. So the bottom of BIN95.com home page might be a good future example for you of a manufacturing related company utilizing social media platforms. :)
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  • I enjoy any presentation that can showcase non headline companies that are slowing using social media in the right way. Even better when they are b2b companies and manfuacturers. good examples used and and some creative comparison tables to underline the different uses - such as Twitter and the different types of conversations.
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  • Introduce who we are and overview of our experience
  • Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
  • A well balanced and full optimized program can saturate an SERP with your company’s information.

Social Media For Manufacturing Social Media For Manufacturing Presentation Transcript

  • Social Media
    For
    Manufacturing
    Kathy Hokunson
    Regional Sales Manager
  • © 2009 Site-Seeker, Inc.
    The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.
    From:
    Marketing Sherpa
    2009 Social Media and PR Benchmark Guide
  • © 2009 Site-Seeker, Inc.
    Why is Social Media Important?
  • © 2009 Site-Seeker, Inc.
  • © 2009 Site-Seeker, Inc.
  • © 2009 Site-Seeker, Inc.
  • © 2009 Site-Seeker, Inc.
  • © 2009 Site-Seeker, Inc.
  • © 2009 Site-Seeker, Inc.
  • © 2009 Site-Seeker, Inc.
    13 hours :The amount of video uploaded to YouTube every minute
    412.3 years: The amount of time it would take to watch every video on YouTube
    100,000,000: The amount YouTube videos watched every day
    1382%: The monthly growth rate of twitter users January – February 2009
    3,000,000: The average number of tweets on twitter.com every day
    5,000,000,000: The number of mins. spent on facebook every day
  • © 2009 Site-Seeker, Inc.
    Social Media is:
    Public Relations
    Customer Service
    Loyalty Building
    Collaboration
    Networking
    Customer Acquisition
  • Ultimately it is ALL about gaining . . .
    AUTHORITY
    LEADERSHIP
    TRUST
  • Establishing Credibility with Social Media
    Create Accounts (Name Claim)
    Grow Networks
    Lead Discussion
    Become the Expert
    Participate in Discussion
    Create Content
    Distribute Content
  • How to Distribute Your Blog
    Email Campaign
    Other (links)…
    Twitter
    Blog Posts
    Social Bookmarking Sites
    Facebook
    LinkedIn
    Other Blogs
  • Social Media Sites
  • © 2009 Site-Seeker, Inc.
    Who uses Linkedin & Why?
    • Business professionals
    • LinkedIn promotes:
    • business intelligence
    • business development
    • creation of business relationships
    • conversation
  • Community
    • Connecticut Manufacturing Network
    • New England Manufacturing
    • Connecticut Aviation and Aerospace Professionals
    • CBIA
    • CT Technology Council
    • Connecticut Optics & Photonics
    • 50 groups for the term Kaizen
    • 66 groups for the term Lean Manufacturing
  • Your Linkedin Profile
    • Create your account
    • Build your online profile - Completely
    • Summarize your expertise
    • Build your community
    • Request Recommendations
    • Give Recommendations
    • Integrate blog
    • Upload presentations
    • Join and engage in relevant groups
  • Promoting Linkedin
    • Let people know and promote your profile
    Kathy Hokunson
    Sales Manager
    Site-Seeker, Inc. br />Phone: (860) 844-0560
    Cell: (860) 982-8636
    Fax: (860) 844-8161
     www.site-seeker.com
    Read my blog: www.site-seeker.com/kathysblog
    follow me on: Linkedin and  Twitter  @katiehoke
  • Twitter is a free social networking and
    micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them
    (known as followers).
    From:
    Wikipedia
  • 2
    4
    3
    1
    Automatic
    Promotional
    Informational
    Personal
    „Fresh bread just out of oven now“
    „What has your attention?“(„What are you doing?“)
    „What are you missing?“
    „What‘s the latest news (about that company)?“
    Business Uses
    Business Uses
    Business Uses
    Business Uses
    • PR / Corporate communications
    • Demonstrate expertise by sharing knowledge
    • Data Push and Automated Interaction with Customers / Customer Systems
    • Channel for new form of promotion
    • Organise / Promote Events
    • Monitoring & Customer Service
    • Market research
    • Emotional bondB2C, B2E, E2E
    Types of Twitter Communication
  • Tweetdeck to Manage Your Twitter Community
  • We asked a question . . . .
    We got an answer . . .
  • We wanted people to know . . .
    And it worked !
    TRAFFIC: 195 Clicks
  • “These platforms have been the perfect tools to get the word out to a large range of the customers.”
    “These tools have allowed us to promote new products to new markets with a very minimal expense.”
    “This diligence has increased their website traffic at an astounding rate.”
  • Before you start. . .
    Define your objectives
    • What are your goals
    • Who do you want to reach
    • Is it personal, professional or both
    • How often can you consistently interact
    • Why type of information do you wish to share
  • Where to Start
    • Don’t get overwhelmed – you don’t need to do it all
    • Focus on areas where your clients and prospects engage
    • Start simple & make it effective
    • Once you are comfortable in one, try another
  • Twitter Resources & Tools
    www.tweetdeck.com
    http://twitter.grader.com/
    www.hashtags.org
    www.wefollow.com
    http://business.twitter.com/twitter101
    www.twuffer.com
    www.bit.ly
  • Thank You
    www.site-seeker.com
    Kathy Hokunson
    kathyhokunson@site-seeker.com
    Follow me
    @katiehoke
    @siteseekerinc
    @FuZionMarketing