Social Media and Search Engine Marketing For Business
 

Social Media and Search Engine Marketing For Business

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Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience ...

Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.

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    Social Media and Search Engine Marketing For Business Social Media and Search Engine Marketing For Business Presentation Transcript

    • Social Media And Search EngineMarketing For Business58th Annual Convention & Exhibitors Showcase
    • About Today…•  Download This Presentation on SlideShare.net•  We’re here to help…•  After this presentation•  Consultations at your convenience
    • What We Will Cover•  How has the Internet changed the way we do business?•  Your Website as a funnel•  The Internet Marketing Landscape•  Determining online potential•  The convergence of Search and Social•  Internet marketing in more detailo  Search Engine Optimizationo  Blogging•  Social Media as a force multiplier
    • How Products Used To Be PurchasedI need a …Where do I get it?ShopEvaluateNegotiateBuyMonths
    • … Today (In The Internet Era)I need a …Where do I get it?ShopEvaluateNegotiateBuyOnlineProspect contact
    • YourWebsiteSocialMedia0.75%7510,000More Money0.75%9412,50025%25%1.0%12512,5000.25%67%VerticalWebsitesYour Website As A Sales Funnel
    • The Internet Marketing Landscape
    • Search Engine Results Page (SERP)
    • Search Engine Market Share
    • Determining Online Potential
    • •  Don’t let website designers pick keywords•  Align Content with words customers use•  Examine competitor’s keywords•  Position content in the path of prospects•  Provide clues about prospects’ concerns/questions•  Facilitates development of content important topotential customersKeywords – What Your Site Is About
    • Twitter Search
    • Google Alerts
    • The Ride Thus Far
    • Buyer Persona – What Users Expect
    • GOAL: Keep visitors on your site, reading content and viewing pagesSales Personas1)  Engineer2)  R&D3)  Buyer4)  Sales & Affiliates5)  Manager6)  Co-SupplierHR Personas7) Employee8) Applicant9) PartnerCorporate Personas10) Community11) MediaSite Elements Must Satisfy Persona Needs
    • Strategy
    • Influenced by:• Quality of content• Number of followers• Tweet volume
    • Influenced by:•  Number of connections•  Profile updates•  Discussions created•  Popularity of discussions(comments)
    • Search Engine OptimizationRelevance•  Title tag•  Keywords anddescription•  H tags•  Content•  Alt tags
    • Credibility•  Authority•  Incoming links arevotes of confidence•  Links from relatedpages or sites•  Related anchor textWhy Links Are Important?
    • Credibility•  Social Signals (Author /Human/Social Authority)•  Twitter – authoritative peoplelend their authority to pagesthey tweet•  Retweets are the new links
    • General Rule of ThumbIf a company can only survive (or thrive) locally……then a portion of the people searching for the company’sproducts or services will refine their search usinggeographic modifiersCountry, State/Province, City/Town/Village, Zip/Postal CodeLocal Search
    • Strategy
    • Strategy
    • Yesterday Today Tomorrow???Blogging
    • Establish Credibility With Social MediaBecometheExpertCreate Accounts(Name Claim)GrowNetworksCreateContentDistributeContentParticipate InDiscussionLeadDiscussion
    • Establish Credibility With Social MediaBecometheExpertCreate Accounts(Name Claim)GrowNetworksCreateContentDistributeContentParticipate InDiscussionLeadDiscussion
    • SM Platforms Social Media Published Online Media Market Sheet White Paper Press Release Application Note Intranet/ eLiterature Conference Presentation Website Tech Paper Published Print Media Blog Post MaximizeopportunitiesMulti-purposecontentEngage:•  Fans•  Markets•  CustomersFacebook LinkedIn Twitter YouTube Email Campaign
    • Blogs = expert & support SEOSocialPropertiesDistributeProspectsInteractionBrandingSearchEnginesWebsite(blog)ContentRankNeed
    • Google Analytics•  What is it?o  Website Traffic Measurement & Analysis Tool•  Where Do you get it?o  Freeo  Webmaster to install
    • inbound Marketing
    • inbound Marketing
    • Questions??