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The New YouTube           Channel Pages & Insights           presented by Kathy Hokunson                       December 15...
The New Channel DesignAccording to               • More streamlined and consistent design               • Easier way to fi...
What doesn’t change?•   Videos•   Playlists•   Comments•   Subscribers•   Likes•   Account Settings•   About this user•   ...
Opting In            Site-Seeker, Inc.   2011
New Tabs           Site-Seeker, Inc.   2011
Appearance             Site-Seeker, Inc.   2011
Info and Settings                    Site-Seeker, Inc.   2011
Featured Tab               Site-Seeker, Inc.   2011
The “Everything” Layout                          Site-Seeker, Inc.   2011
Switching Back                 Site-Seeker, Inc.   2011
Today’s BOLT BUZZ WORD               CHANNEL                         Site-Seeker, Inc.   2011
NEW! YouTube Analytics According to YouTube . . . • Strategy:    – Use YouTube Analytics regularly to assess your channel’...
Where To Find Analytics                          Site-Seeker, Inc.   2011
What’s Being Reported• Views Reports   – Views   – Demographics   – Playback Locations   – Traffic Sources   – Audience Re...
Views Reports                Site-Seeker, Inc.   2011
Engagement Reports                     Site-Seeker, Inc.   2011
So what???             Site-Seeker, Inc.   2011
ResourcesContent today was resourced from several excellent sources:   – YouTube Blog   – Mashable   – ReelSeo YouTube Cha...
Questions?             Site-Seeker, Inc.   2011
Reserve your weekly spot today!                   Register at site-seeker.com                                             ...
Download the Slide Deck @                            Site-Seeker, Inc.   2011
Thank you for joining us!      Don’t forget to enter today’s BOLT BUZZ WORD                  at joltandboltwebinar.com    ...
Need more info?                  Site-Seeker, Inc.   2011
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Navigating the New YouTube; Jolt & Bolt 12_15_2011

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Maximize the new YouTube in the New Year! YouTube has new look and feel and a new way to measure what's happening.

This presentation covers 1) what the new look means to you, 2) how to maximize the changes, and 3) what the new analytics tells you about your video community.

Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

Published in: Technology, Business
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  • BRIAN SFINAS TO NARRATE
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com
  • Transcript of "Navigating the New YouTube; Jolt & Bolt 12_15_2011"

    1. 1. The New YouTube Channel Pages & Insights presented by Kathy Hokunson December 15, 2011presents
    2. 2. The New Channel DesignAccording to • More streamlined and consistent design • Easier way to find and view videos • New, more flexible layouts for featured content • Structured to keep your audience engaged even when you don’t have new uploads Site-Seeker, Inc. 2011
    3. 3. What doesn’t change?• Videos• Playlists• Comments• Subscribers• Likes• Account Settings• About this user• Title• Tags• Visibility• Redirect URL’s• Vanity URL’s• Tracking Pixels• Google Analytics ID Number• Avatar• Background Images Site-Seeker, Inc. 2011
    4. 4. Opting In Site-Seeker, Inc. 2011
    5. 5. New Tabs Site-Seeker, Inc. 2011
    6. 6. Appearance Site-Seeker, Inc. 2011
    7. 7. Info and Settings Site-Seeker, Inc. 2011
    8. 8. Featured Tab Site-Seeker, Inc. 2011
    9. 9. The “Everything” Layout Site-Seeker, Inc. 2011
    10. 10. Switching Back Site-Seeker, Inc. 2011
    11. 11. Today’s BOLT BUZZ WORD CHANNEL Site-Seeker, Inc. 2011
    12. 12. NEW! YouTube Analytics According to YouTube . . . • Strategy: – Use YouTube Analytics regularly to assess your channel’s performance, and investigate changes or trends across different metrics. • Why It Works: – YouTube Analytics provides actionable intelligence for creators to make better videos, implement or measure optimizations and develop more strategic programming. • How To Do It: – Gain fluency in YouTube Analytics product. Routinely assess channel’s performance and make changes to content or strategies based on performance analytics. Site-Seeker, Inc. 2011
    13. 13. Where To Find Analytics Site-Seeker, Inc. 2011
    14. 14. What’s Being Reported• Views Reports – Views – Demographics – Playback Locations – Traffic Sources – Audience Retention• Engagement Reports – Subscribers – Likes and Dislikes – Favorites – Comments – Sharing Site-Seeker, Inc. 2011
    15. 15. Views Reports Site-Seeker, Inc. 2011
    16. 16. Engagement Reports Site-Seeker, Inc. 2011
    17. 17. So what??? Site-Seeker, Inc. 2011
    18. 18. ResourcesContent today was resourced from several excellent sources: – YouTube Blog – Mashable – ReelSeo YouTube Channel – Hubspot – Marketwire Access all the links at this bit.ly link bundle: http://bitly.com/sMOGU2 Site-Seeker, Inc. 2011
    19. 19. Questions? Site-Seeker, Inc. 2011
    20. 20. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
    21. 21. Download the Slide Deck @ Site-Seeker, Inc. 2011
    22. 22. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
    23. 23. Need more info? Site-Seeker, Inc. 2011
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