• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Navigating Google Analytics; Jolt & Bolt 10_13_2011
 

Navigating Google Analytics; Jolt & Bolt 10_13_2011

on

  • 35,337 views

We do a quick overview of five of the tools available via google for measuring your search and social strategies. The two foundational tools Google Analytics and Google Webmasters. We also overview, ...

We do a quick overview of five of the tools available via google for measuring your search and social strategies. The two foundational tools Google Analytics and Google Webmasters. We also overview, social plugins, real-time and premium.

Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

Statistics

Views

Total Views
35,337
Views on SlideShare
35,315
Embed Views
22

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 22

http://paper.li 20
http://89.17.36.10 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • A new look and feel . . .
  • In order to better understand the impact of your social media strategy, the new Google Social Plugins can help you measure the impact of each plugin. Special coding is required. With the social plugins you can measure the following.
  • If you are using the new version you will see the Social Engagement on the left nav. However it won’t report actual engagement unless you install the social plug in code.The advantage of the new code is that it will tell you1)Social Engagement: how website behavior changes for visits that include clicks on the +1 button or other social actions. So the quality and value of the traffic you are generating from social engagement. Does it behave differently?2) Social Actions, lets you analyze the number +1’s, tweets, Facebook likes, shares etc.3) Social Pages report allows you to compare the pages on your site to see which are driving the highest number of social actions. WOW so cool to help drive strategy moving forward.
  • BRIAN SFINAS TO NARRATE
  • Does this mean we can now determine the ROI of a tweet?
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com.
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Navigating Google Analytics; Jolt & Bolt 10_13_2011 Navigating Google Analytics; Jolt & Bolt 10_13_2011 Presentation Transcript

  • Navigating Google Analytic ToolsWhat are they and how are they relevant to you.
    Kathy Hokunson
    October 13, 2011
  • The big world of Google:
    Site-Seeker, Inc.  2011
  • Who?
    What?
    Website Traffic Measurement & Analysis Tool
    Where?
    It’s free! Ask your webmaster to install it for you.
    Why?
    So, is this really relevant to your business objectives?
    How?
    Upgrading to the latest version of GA is easy…
    Site-Seeker, Inc.  2011
  • Site-Seeker, Inc.  2011
    How to see what’s new?
  • Cleaner look, enhanced reporting . . .
    Site-Seeker, Inc.  2011
  • Who?
    Google Webmaster Tools
    What?
    Deals more with the “structural” aspects of your site.
    Where?
    Separate from Google Analytics but can now beconnected to Google Analytics account.
    Why?
    Connection allows for stronger SEO Reporting Tools.
    How?
    http://www.google.com/webmasters/edu/quickstartguide/index.html
    Site-Seeker, Inc.  2011
  • Site-Seeker, Inc.  2011
    How does it report?
  • Who?
    Google Social Plugins
    What?
    Monitors social engagement.
    Where?
    Google+ is included. Modification code required forTwitter and Facebook.
    Why?
    Allows for better management of social media strategiesbased on more tangible data.
    How?
    Visits to your site are tracks from the platform of entry.
    Site-Seeker, Inc.  2011
  • Site-Seeker, Inc.  2011
    How does it work?
  • Today’s BOLT BUZZ WORD is…
    BizBuzz
    Site-Seeker, Inc.  2011
  • Who?
    What?
    Measures immediate impact of campaignsand social engagement.
    Where?
    Upgrade your Google Analytics to the new version.You must be an admin.
    Why?
    A better way to understand immediate impactof strategies and campaigns.
    How?
    How does this tool translate to real world business value?
    Site-Seeker, Inc.  2011
  • Site-Seeker, Inc.  2011
    How this will change the game:
  • Site-Seeker, Inc.  2011
    What’s the value add?
  • QUESTIONS?
    Site-Seeker, Inc.  2011
  • Site-Seeker, Inc.  2011
    Reserve your weekly spot today!
    Register at site-seeker.com
  • Site-Seeker, Inc.  2011
    Download the Slide Deck @
  • Site-Seeker, Inc.  2011
    Thank you for joining us!
    Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
    You could win a $50 Amazon.com Gift Card!
  • Site-Seeker, Inc.  2011
    Need more info?