Mobile Marketing; Jolt & Bolt 10_06_2011


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Making "mobile" meaningful in your marketing mix.

Once again techies are declaring this the "year of mobile" - but what in the world does that mean?! In this week's Jolt & Bolt presentation Kathy Hokunson will expound on what it means to be in the mobile game and where businesses should be focusing their efforts.

Mobile options and platforms.
Taking your website mobile.
What (if anything) about mobile is relevant to you?

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  • It was really interesting preparing for this weeks Jolt & Bolt. To be completely honest I don’t know much about mobile marketing. Everyone is asking about it and it is certainly the hot topic (right after the Facebook debates and the pro’s & con’s of Google+ . . . . ANYHOW)
  • It was really interesting preparing for this weeks Jolt & Bolt. To be completely honest I don’t know much about mobile marketing. Everyone is asking about it and it is certainly the hot topic (right after the Facebook debates and the pro’s & con’s of Google+ . . . . ANYHOW) One of the first Jolt & Bolts we did I pulled an infographic representing my “online presence” not sure if many of you remember it but it had me very geeky and a big iPhone in my hand. I didn’t love it. So I decided for today’s session I would see what the online world thought of me now, just a few months later. Here’s what we got . . . Things haven’t changed much. It still has me as a techie geek, with an iPhone obsession. I bring this up because I am pretty sure I am not the only one out there with a smart phone obsession. And in the last year, I admit I have become completely addicted to my phone. In doing the research for today, it dawned on me just why Mobile Marketing is so hot. Why it is SO RELEVANT to everyone. We are all obsessed with our smartphones. For work, play, social and business.
  • Here are the “facts” why this conversation is relevant to you . . . B2B . . . B2C . . .anyone who’s in business. The trick for you is to find out how to make it relevant BEFORE your competitors do. In this market place it is better to lead than follow, and even when you lead, you won’t hold the position for long – your competitors will jump on the band wagon F A S T.Like it or not, we are a mobile world,
  • I have seen these ZMOT logos appearing all over the web in the last week. Honestly I haven’t paid much attention to them. Until this week. In researching for today I came across an article in B2B online discussing Mobile Marketing and ZMOT. It’s Google’s initiative around the Mobile marketing. The information is really cool. I encourage you to go to the url indicated here and watch the video’s, download the ebook and dig in. Highly informative. Basically the concept around ZMOT is what supports the whole conversation around Mobile Marketing. According to Brian Schmidt from Google “ . . . . Today when someone sees an ad . . . They don’t perform an action, such as download a white paper or call, like a marketer would like them to do. Instead they go online for basic research.” The Zero Moment of Truth. The best moment you can connect with your prospect or client. Check it out.
  • Mobile marketing is not as complicated as you think. It is definitely not as scary as you think either. I know most of you probably thought this because I did. But really the concepts are simple and straight forward. And if you think about how you use your smart phone device. What you like and what you don’t. What engages you and what frustrates you. You can come up with how to engage mobile for clients and prospects.Let’s start with Mobile Websites. (click) A mobile website is unique version of your website that renders when someone accesses your website via a mobile device. Typically those pages are redesigned for improved use on a small screen It is not an application, simply a mobile version of some of your web pages.Here you can see examples of our CRM Landslide. They have a mobile version of their website. I love this - it works well. But it does require login every time. It doesn’t seem as slick and easy as an app, but definitely a step in the right direction.
  • There’s an app for that. Really!Have you researched apps? Apps create stickiness, engagement, loyalty. I drive past Moe’s to go to Chipolte because of their iphone app. It is quick and easy to order, stores my history and credit card, my favorite locations. Tap, tap, tap lunch is ordered AND paid for. Gotomeeting’s new app has gone a long way to easing my frustration with them.This is where you need to get really really creative. What can you do to create engagement and stickiness for your clients with your business. Maybe it is a support service, customer service function, resource location. Whatever it is to keep you at top of mind. . . . At that ZMOT . . The Zero Moment of Truth.
  • With a highly competitive market place, the noise being created through social media, you need to be creative on how mobile can impact you. What content on your site would engage your clients and prospects when they are on the road? What secondary or support services do you offer that can create stickiness?
  • QR Codes are a great way to engage users. You can print them in ads, use them at tradeshows, signs, programs whatever. Be clever and creative on where you send them to. Remember to engage them. Scan this QR code so you can go and register for next weeks Jolt & Bolt!TELL THEM HOW TO SCAN IT…
  • I did want to do a quick over view of some of the things we didn’t cover today. MMS messages or texting. To me it’s like spam email, I don’t see it really generating quality clients and prospects for most of our audience so I didn’t feel it was relevant to dig into it. Maybe I am wrong but I don’t get it.On the subject of Banner ads, I find them slightly engaging on line and not at all engaging on mobile. It wastes my data usage and most of it is completely irrelevant to me. Having said that. I do think there are a lot of consumer based businesses who would benefit from banner ads. If you are successfully engaging using banner ads now then I would definitely check into for it mobile.Geo Location is a subject we covered in a Jolt & Bolt few weeks ago. GeoLocation is interesting and fun. As I shared in the last Jolt & Bolt I use it for the discounting and couponing it offers.If you have a store location, I think utilizing foursquare, google places, yelp etc makes a ton of sense. It’s free and easy to manage. Why not take advantage of it.
  • Gillian. I thought it would be cool if these could enter and exit the page as we clicked. If that’s too complicated I can move them all to different slides.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at…
  • BRIAN: Copy of the power point will be available at
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales &
  • Mobile Marketing; Jolt & Bolt 10_06_2011

    1. 1. Mobile MarketingIs Mobile Marketing Meaningful to You?<br />Kathy Hokunson<br />October 6, 2011<br />
    2. 2. The Smart Phone Generation . . .<br />Site-Seeker, Inc.  2011<br />
    3. 3. Why is Mobile Relevant . . .<br />70%<br />of the world’s population<br />have mobile phones<br />160,000<br />Android smartphones are<br />activated everyday<br />9out of10<br />people (men, women & children)<br />in the U.S. have a mobile phone<br />There are 60,000,000<br />iPhones<br />Site-Seeker, Inc.  2011<br />
    4. 4. Google on Mobile<br />The Zero Moment of Truth<br /><br />Site-Seeker, Inc.  2011<br />
    5. 5. Mobile Websites<br />38%<br />of mobile users will havesmartphones<br />by the end of 2011<br />In 5 yrs.<br />more people will beconnectedto the webvia smartphone than PC<br />Site-Seeker, Inc.  2011<br />
    6. 6. Mobile Applications<br />Smartphone app market is expected to grow to<br />$29 Billion<br />by 2013<br />Site-Seeker, Inc.  2011<br />
    7. 7. Today’s BOLT BUZZ WORD is…<br />ZMOT<br />Site-Seeker, Inc.  2011<br />
    8. 8. Mobile & B2B<br />The top struggles for B2B companies today are . . .<br /><ul><li>Customer Acquisition
    9. 9. Increasing Client Retention Rate
    10. 10. Increasing Quantity and Quality of Leads</li></ul>IT’S TIME TO GET CREATIVE!<br />Site-Seeker, Inc.  2011<br />
    11. 11. Q. QR Codes?<br />A. Quick Response Codes<br />Site-Seeker, Inc.  2011<br />
    12. 12. Other choices in mobile . . <br />Some of the other platforms in mobilewhich we didn’t dig into today include . . <br /><ul><li>MMS or Texting
    13. 13. Banner Ads
    14. 14. GeoLocation</li></ul>Site-Seeker, Inc.  2011<br />
    15. 15. Some fun stats & info graphs . . .<br />Site-Seeker, Inc.  2011<br />
    16. 16. Mobile Marketing Resources<br /><br /><br /><br />Stats in this presentation were gathered from:<br />Emarketer<br />The Kern Organization 2011 Mid Year Marketing Trends<br />The ZMOT promotional videos and content<br />Site-Seeker, Inc.  2011<br />
    17. 17. QUESTIONS?<br />Site-Seeker, Inc.  2011<br />
    18. 18. Site-Seeker, Inc.  2011<br />Reserve your weekly spot today!<br />Register at<br />
    19. 19. Site-Seeker, Inc.  2011<br />Download the Slide Deck @<br />
    20. 20. Site-Seeker, Inc.  2011<br /> Thank you for joining us! <br />Don’t forget to enter today’s BUZZ BOLT WORDat<br />You could win a $50 Gift Card! <br />
    21. 21. Site-Seeker, Inc.  2011<br />Need more info?<br />