• Like

MHEDA Emerging Leaders Conference - Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know

  • 327 views
Uploaded on

Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know - Presentation for the MHEDA Emerging Leaders COn …

Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know - Presentation for the MHEDA Emerging Leaders COn

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Introducing….Social Media’s Impact on YourBusiness: What Tomorrow’s LeadersNeed to KnowMark JuelichChairman/CEO, American WarehouseSystems, LLC.Brian BluffPresident & Co-Founder, Site-Seeker, Inc.
  • 2. What We Will Cover n  Why should you play? n  How did we get here? n  The ride thus far n  Internet marketing – what, how, why n  Strategy n  Compelling data n  Conclusions and advice n  Questions – Anytime!Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 3. Why Should You Play? Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 4. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 5. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 6. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 7. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 8. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 9. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 10. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 11. The ride thus far.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 12. The ride thus far.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 13. The Ins And Outs Of Internet Marketing Vertical Websites Social Media Your WebsiteEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 14. Search Traffic Is SteadyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 15. Social Traffic Is Event DrivenTwitter Traffic - Influenced by: •  Quality of content •  Number of followers •  Tweet volume LinkedIn Traffic - Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments) Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 16. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 17. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 18. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 19. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 20. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 21. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 22. What’s in it for my company? • Relationship Development • Expand Network • Communication • Branding • SEO • Lead GenerationEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 23. Repurpose Content: Think Once, Distribute Multiple TimesEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 24. Visit Duration & Pages Per Visit - Non Bouncen  When visitors stick o  Spend 3 to 5 minutes on your site o  View 4 to 5 pagesn  Data from 22 B2B companies and 50,000 visits Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 25. Mobile ExplosionEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 26. B2B Mobile Visits on the Increase •  19 B2B Website •  Mostly manufacturers, some national distributors •  Date: •  1/20/12 – 2/19/12 •  1/20/11 – 2/19/11 •  Visits o  2012: 42,594 o  2011: 42,913 138% increase in mobile traffic from 2011 to 2012 across all sitesEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 27. B2B Mobile Visitors… bounce at a 8% higher rate Visit 0.85 less pages Spend 29 seconds lessEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 28. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 29. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 30. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 31. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 32. Conversion and Last Click Attribution Multi-Channel Funnels Old rule of thumb: It takes seven touches to close a deal New rule of thumb: people don’t buy/ contact of the first visit Latent conversion causes bad decisionsEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 33. Conversion Rates Should Be Understood How many contact us page visitors advanced in the sales process? •  Click to get (29%) o  73 phone number o  51 address •  40 Sent an email (9.25%) o  Is this good? o  What is your conversion rate? Two questions •  When bidding what are your chances of closing the deal? •  What are the chances a visitors they will become a lead?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 34. When Do People Interact With Your Content In this small sample: •  16% more traffic on Saturday •  Peak hours – 8a to 9p PeakEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 35. Conclusion: Necessity of Social MediaEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort Site-Seeker, Inc. © 2011
  • 36. Conclusion: Ideal Internet Marketing ProgramCreate Engage ShareGOL: Keep visitors on your site, reading content and viewing pages Get Found Measure Test Adjust Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 37. Conclusion Social + Search = GrowthEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 38. ConclusionIf done right you will get a 10x ROIEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 39. ConclusionThe value of great content has never beenlower, the importance has never beenhigher.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 40. Conclusion: Leading your company toward a successful future Fight to get here! Young • Read High • Try • Falter • Succeed New Ideas • Repeat… Low Old Low High Power to ImplementEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 41. Plan For Success•  Vision:  What  does  it  look  like   when  we  are  successful?  •  Key Metrics:  What  can  we   measure  to  tell  us  we  are   successful?  •  Strategies:  How  will  we   achieve  these  metrics?  •  Actions:  Who  will  do  what   when?   Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 42. Building Your TeamThis is yourmarketing staff !!…but today needsthese skills… !!! Hire not ! Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort Site-Seeker, Inc. © 2011
  • 43. Conclusion: Listen, Share and Provide Value 10% Push 90% PullEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 44. Questions?? Thank You! Mark Juelich Brian Bluff Chairman/CEO President & CO-Founder American Warehouse Site-Seeker, Inc. Systems, LLC. (315)732-9281, 11 (763)315-9200 brianbluff@site-seeker.com markj@aw-systems.com Twitter: @brianbluff Twitter: @MarkJuelichEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort