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MHEDA Emerging Leaders Conference - Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know

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Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know - Presentation for the MHEDA Emerging Leaders COn …

Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know - Presentation for the MHEDA Emerging Leaders COn

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  • 1. Introducing….Social Media’s Impact on YourBusiness: What Tomorrow’s LeadersNeed to KnowMark JuelichChairman/CEO, American WarehouseSystems, LLC.Brian BluffPresident & Co-Founder, Site-Seeker, Inc.
  • 2. What We Will Cover n  Why should you play? n  How did we get here? n  The ride thus far n  Internet marketing – what, how, why n  Strategy n  Compelling data n  Conclusions and advice n  Questions – Anytime!Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 3. Why Should You Play? Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 4. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 5. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 6. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 7. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 8. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 9. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 10. How did we get here?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 11. The ride thus far.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 12. The ride thus far.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 13. The Ins And Outs Of Internet Marketing Vertical Websites Social Media Your WebsiteEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 14. Search Traffic Is SteadyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 15. Social Traffic Is Event DrivenTwitter Traffic - Influenced by: •  Quality of content •  Number of followers •  Tweet volume LinkedIn Traffic - Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments) Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 16. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 17. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 18. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 19. Go where the people areEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 20. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 21. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 22. What’s in it for my company? • Relationship Development • Expand Network • Communication • Branding • SEO • Lead GenerationEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 23. Repurpose Content: Think Once, Distribute Multiple TimesEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 24. Visit Duration & Pages Per Visit - Non Bouncen  When visitors stick o  Spend 3 to 5 minutes on your site o  View 4 to 5 pagesn  Data from 22 B2B companies and 50,000 visits Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 25. Mobile ExplosionEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 26. B2B Mobile Visits on the Increase •  19 B2B Website •  Mostly manufacturers, some national distributors •  Date: •  1/20/12 – 2/19/12 •  1/20/11 – 2/19/11 •  Visits o  2012: 42,594 o  2011: 42,913 138% increase in mobile traffic from 2011 to 2012 across all sitesEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 27. B2B Mobile Visitors… bounce at a 8% higher rate Visit 0.85 less pages Spend 29 seconds lessEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 28. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 29. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 30. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 31. StrategyEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 32. Conversion and Last Click Attribution Multi-Channel Funnels Old rule of thumb: It takes seven touches to close a deal New rule of thumb: people don’t buy/ contact of the first visit Latent conversion causes bad decisionsEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 33. Conversion Rates Should Be Understood How many contact us page visitors advanced in the sales process? •  Click to get (29%) o  73 phone number o  51 address •  40 Sent an email (9.25%) o  Is this good? o  What is your conversion rate? Two questions •  When bidding what are your chances of closing the deal? •  What are the chances a visitors they will become a lead?Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 34. When Do People Interact With Your Content In this small sample: •  16% more traffic on Saturday •  Peak hours – 8a to 9p PeakEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 35. Conclusion: Necessity of Social MediaEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort Site-Seeker, Inc. © 2011
  • 36. Conclusion: Ideal Internet Marketing ProgramCreate Engage ShareGOL: Keep visitors on your site, reading content and viewing pages Get Found Measure Test Adjust Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 37. Conclusion Social + Search = GrowthEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 38. ConclusionIf done right you will get a 10x ROIEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 39. ConclusionThe value of great content has never beenlower, the importance has never beenhigher.Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 40. Conclusion: Leading your company toward a successful future Fight to get here! Young • Read High • Try • Falter • Succeed New Ideas • Repeat… Low Old Low High Power to ImplementEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 41. Plan For Success•  Vision:  What  does  it  look  like   when  we  are  successful?  •  Key Metrics:  What  can  we   measure  to  tell  us  we  are   successful?  •  Strategies:  How  will  we   achieve  these  metrics?  •  Actions:  Who  will  do  what   when?   Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 42. Building Your TeamThis is yourmarketing staff !!…but today needsthese skills… !!! Hire not ! Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort Site-Seeker, Inc. © 2011
  • 43. Conclusion: Listen, Share and Provide Value 10% Push 90% PullEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort
  • 44. Questions?? Thank You! Mark Juelich Brian Bluff Chairman/CEO President & CO-Founder American Warehouse Site-Seeker, Inc. Systems, LLC. (315)732-9281, 11 (763)315-9200 brianbluff@site-seeker.com markj@aw-systems.com Twitter: @brianbluff Twitter: @MarkJuelichEmerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort

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