presents

LinkedIn – A B2B Tool To
Turn Blah, Blah, Blah Into
Cha-Ching!
What We Will Cover
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 


Why LinkedIn is important
Homepage, your profile, company Page
Advert...
About LinkedIn
•  47% of B2B companies
actively use LinkedIn
•  53% of users join 10
groups
•  2 new members every
second
...
Home
Personalized news based on – people, companies, interests…
Profile – Your Billboard
Profile – Your Billboard
Profile – Your Billboard
Profile – Your Billboard
Profile – Your Billboard
Company Page
Company Page
Company Page
Company Page
Company Page
Company Page
Company Page

http://linkd.in/Nr5stT
Company Page

http://linkd.in/Nr5stT
Company Page

http://linkd.in/Nr5stT
Company Page
1. www à LI
2. Add LI share to site
3. Add LI follow to site

http://linkd.in/Nr5stT
LinkedIn Ads
Combination of both ads and sponsored stories "
"
LinkedIn Ads
Use filters and bid competitively"
LinkedIn Ads
Ensure stories direct users back to your website
"

""
Search
Search
Search
Search
Search
Cool Features
Cool Features – This is paid…
Cool Features
Cool Features
Cool Features
Premium Packages
Who should you connect with?
•  Everyone in your address book
•  Everyone you meet in business –
meetings, tradeshows
•  C...
Our Process
New card (scanned Lists): tradeshows,
prospects, customers, …
•  Enter into address book
•  Search, review & c...
Updates
Groups and Discussions
Tools For Efficiency – IFTTT.com
Tools For Efficiency - BUFFERAPP.com
Who Viewed Your Profile
Who Viewed Your Profile
Who Viewed Your Profile
Who Viewed…

107 – 1st
32 – 2nd
Who Viewed…

Since 3/4
LI Traffic To Our Site
Blogs Drive Traffic
Blogs Increase Brand Exposure
Editorial Calendar
B2B Buying And Selling Process 
Buying
Process

Selling
Process

Supporting Internet
Marketing Strategy
•  Educate prospec...
3 To 5 Times - Before We Believe It
Increase Your Visibility
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Build a powerful profile
Update periodically – create a sc...
Thank You!

Questions?

Eddie Bluff
VP & Co-Founder
Site-Seeker, Inc.
eddiebluff@site-seeker.com
w: 315.732.9281 x 14
m: 3...
Upcoming SlideShare
Loading in...5
×

LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching

278

Published on

Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
278
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching

  1. 1. presents LinkedIn – A B2B Tool To Turn Blah, Blah, Blah Into Cha-Ching!
  2. 2. What We Will Cover •  •  •  •  •  •  •  •  •  •  •  Why LinkedIn is important Homepage, your profile, company Page Advertising Cool features and apps Growing your reach Engagement – updates, sharing/likes Groups/discussions More tools for efficiency Who viewed your profile? Integrated strategy Integrating LinkedIn into your daily activity – calls, shows, meetings…
  3. 3. About LinkedIn •  47% of B2B companies actively use LinkedIn •  53% of users join 10 groups •  2 new members every second •  7160 searches per minute •  4 out of 5 LinkedIn members drive business decisions
  4. 4. Home Personalized news based on – people, companies, interests…
  5. 5. Profile – Your Billboard
  6. 6. Profile – Your Billboard
  7. 7. Profile – Your Billboard
  8. 8. Profile – Your Billboard
  9. 9. Profile – Your Billboard
  10. 10. Company Page
  11. 11. Company Page
  12. 12. Company Page
  13. 13. Company Page
  14. 14. Company Page
  15. 15. Company Page
  16. 16. Company Page http://linkd.in/Nr5stT
  17. 17. Company Page http://linkd.in/Nr5stT
  18. 18. Company Page http://linkd.in/Nr5stT
  19. 19. Company Page 1. www à LI 2. Add LI share to site 3. Add LI follow to site http://linkd.in/Nr5stT
  20. 20. LinkedIn Ads Combination of both ads and sponsored stories " "
  21. 21. LinkedIn Ads Use filters and bid competitively"
  22. 22. LinkedIn Ads Ensure stories direct users back to your website " ""
  23. 23. Search
  24. 24. Search
  25. 25. Search
  26. 26. Search
  27. 27. Search
  28. 28. Cool Features
  29. 29. Cool Features – This is paid…
  30. 30. Cool Features
  31. 31. Cool Features
  32. 32. Cool Features
  33. 33. Premium Packages
  34. 34. Who should you connect with? •  Everyone in your address book •  Everyone you meet in business – meetings, tradeshows •  Customers/Prospects •  Employees of your customers and prospects •  People in your town, industry, groups •  People you went to school with •  Friends and acquaintances •  … never stop expanding your reach
  35. 35. Our Process New card (scanned Lists): tradeshows, prospects, customers, … •  Enter into address book •  Search, review & connect on LinkedIn •  Thanks for connecting note “Thanks so much for connecting! I see that you went to… a good friend’s daughter just graduated in May. She loved it. I look forward to your updates. Brian”
  36. 36. Updates
  37. 37. Groups and Discussions
  38. 38. Tools For Efficiency – IFTTT.com
  39. 39. Tools For Efficiency - BUFFERAPP.com
  40. 40. Who Viewed Your Profile
  41. 41. Who Viewed Your Profile
  42. 42. Who Viewed Your Profile
  43. 43. Who Viewed… 107 – 1st 32 – 2nd
  44. 44. Who Viewed… Since 3/4
  45. 45. LI Traffic To Our Site
  46. 46. Blogs Drive Traffic
  47. 47. Blogs Increase Brand Exposure
  48. 48. Editorial Calendar
  49. 49. B2B Buying And Selling Process Buying Process Selling Process Supporting Internet Marketing Strategy •  Educate prospects •  Repurpose & distribute content ID Need Search •  Position content search engines and social media Evaluate Generate Lead Purchase Win Post Buy Eval Upsell/Resell Engage Propose Negotiate •  Strengthen brand awareness •  Engage prospects: social & website •  Eliminate risk, demonstrate value, simplify decision •  Customers promote your brand •  Generate referrals
  50. 50. 3 To 5 Times - Before We Believe It
  51. 51. Increase Your Visibility •  •  •  •  •  •  •  •  •  •  •  •  •  Build a powerful profile Update periodically – create a schedule. Add connections Show all affiliations in your profile – past employers, schools, activities Make your profile public, pick a custom URL, add URL to email signature Promote your blog/website - include links in your profile Check references for a potential vendor, company… Make LinkedIn part of your day-to-day activity Use advanced search Learn about people before meetings Give before you ask Research, don’t spam Listen, share, provide value
  52. 52. Thank You! Questions? Eddie Bluff VP & Co-Founder Site-Seeker, Inc. eddiebluff@site-seeker.com w: 315.732.9281 x 14 m: 315.525.1260 Tom Armitage Internet Marketing/Content Specialist Site-Seeker, Inc. tomarmitage@siteseeker.com 315.732.9281 x 15 Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com w: 315.732.9281 x 11 m: 315.525.5416 bit.ly/SSIWebAudits Code: MACNY What’s Included? •  Google analytics •  Backlink analysis •  Indexation •  Canonical issues •  SEO •  URL structure •  Content •  Conversion •  Keyword research •  Pay per click •  LinkedIn strategy review
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×