LinkedIn Company Page Updates; Jolt & Bolt 12_08_2011
 

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LinkedIn is truly the most pure from of business networking and communication online. The ability to now communicate via your brand's voice is a unique and significant update to the platform....

LinkedIn is truly the most pure from of business networking and communication online. The ability to now communicate via your brand's voice is a unique and significant update to the platform.

This presentation reviews:

1) what's changed for business profiles, 2) measuring engagement with your brand on LinkedIn, and 3) how to leverage the features to maximize your presence effectively and responsibly.

Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

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  • For company and personal brands most everyone has become involved in building out social media profiles. Over the past few months on Jolt & Bolt we have discussed many of the platforms, who they work for and why they deliver value. We have discussed the within the concept of the stand alone platform and the audience and engagement that occurs. Today what we would like to review is a few tips on how build out theses social media profiles so they grow your visibility and reach beyond the platforms themselves. How can they support your over all marketing initiative?
  • First let’s do a quick review of what the company pages are. It offers 4 basic tabs, overview, careers, services, analytics. Overview being the key page of content and where we will focus today.
  • It gives you the numbers of followers and how you are connected to the other followers.
  • The company locations feature allows you to show up to 5 locations including your headquarters.
  • Take the time to make sure your corporate information is complete. The more complete the data the more you will be shown in search and grow your exposure.
  • BRIAN SFINAS TO NARRATE
  • Linkedin is truly the most pure form of business networking and communication. Twitter is both professional and personal, Facebook is both personal and professional and even Google+ is both personal and professional. While you may be connecting with friends and family on LinkedIn it is still your very professional space. The ability to now communicate with the pure business community via your brand voice is unique and significant. Use it wisely and judiciously Be a voice of value and you can ramp of the value of your LinkedIn presence.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

LinkedIn Company Page Updates; Jolt & Bolt 12_08_2011 Presentation Transcript

  • 1. LinkedIn Engaging with your company page. presented by Kathy Hokunson December 8, 2011presents
  • 2. LinkedIn Company Pages Site-Seeker, Inc. 2011
  • 3. Company Pages Site-Seeker, Inc. 2011
  • 4. Company Pages Site-Seeker, Inc. 2011
  • 5. Company Pages Site-Seeker, Inc. 2011
  • 6. Company Pages Site-Seeker, Inc. 2011
  • 7. Today’s BOLT BUZZ WORD ANALYTICS Site-Seeker, Inc. 2011
  • 8. Measuring engagement . . . Site-Seeker, Inc. 2011
  • 9. Measuring engagement . . . Site-Seeker, Inc. 2011
  • 10. What’s new . . .Followers of yourcompany page will seethe “status updates” ontheir home page whenthey login . . . Site-Seeker, Inc. 2011
  • 11. Admins• In order to post a company status you must have chosen the “designated admins only” under the company profile settings.• Only those designated can update the company status. Site-Seeker, Inc. 2011
  • 12. Status updates• Here are a few rules of the road: – Updates can be up to 500 characters – You can add links – You CANNOT add pictures at this time (unless you are linking to a picture.) – Businesses that post excessively are subject to review and could risk having pages deleted. Site-Seeker, Inc. 2011
  • 13. SO WHAT?• Gives your brand a voice, use it wisely• Build rapport and engagement with your business community• Build credibility amongst your peers Site-Seeker, Inc. 2011
  • 14. ResourcesArticles that we referenced for today’s Jolt & Bolt came from:• Social Media Today• Mashable• Hubspot• Linkedin BlogYou can access all of them at the link bundle:http://bit.ly/twhNmR Site-Seeker, Inc. 2011
  • 15. Questions? Site-Seeker, Inc. 2011
  • 16. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 17. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 18. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 19. Need more info? Site-Seeker, Inc. 2011