Leveraging LinkedIn Groups; Jolt & Bolt 01_26_2012

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Leveraging LinkedIn Groups; Jolt & Bolt 01_26_2012

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LinkedIn Groups; Why and how to get started! ...

LinkedIn Groups; Why and how to get started!

This presentation discusses why LinkedIn groups can be a highly effective tool for building your brand authority and generating leads.

- What are your choices;
- How to build a community; and
- Keys to managing the group once you have it rocking!

Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

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  • Determine your purpose
  • Don’t target your industry, target your audience:Many people write about topics in their industry, but their customers are interested in ready about their industry’s problems, solutions and ideas.
  • BRIAN SFINAS TO NARRATE
  • Plan – conceptualize - strategize
  • IF you build it they will come?(CLICK)NOT!
  • NOT!Invite members through your connectionsInvite members through your teams connectionsSearch LinkedIn for people that fit your target audience and begin a dialogueThen invite them. Always connect before pitching.
  • Manage the details to succeed!(click)Createcustom welcome messages to go automatically to new members. Try to include something of value, a link to a white paper or important content.Rules of the road: Establish clear and simple rules of the road for group and enforce them consistently and strictly. No self promotion, no job hunters whatever will help your group to grow.Content. In last weeks Jolt & Bolt on Blogging tips we talked about not talking about your industry but discuss news, problems, issues what will gain traction and what will draw conversation. And most importantly what can you speak to to build your thought leadership?Engagement. Respond and further every discussion or comment posted. Enlist others on the team to do so as well. Once group members see consistent engagement they will invite others to join the group because of the momentum and energy.Management. As a manager you can: Delete inappropriate posts and or commentsMembers and moderators can flag content as inappropriateModeration queue will allow group managers to decide how many member flags can delete a thread.You must enforce rules and moderate closely to create a successful community and forum
  • LinkedIn is the most targeted business professional arena. It offers you the greatest opportunity to create valuable conversation with your clients and prospects that help to build your brand and your authority and ultimately drive leads and grow your business. It is a commitment, so if you start stay with it. It will take time and energy but could deliver large rewards. Make sure you have the support of your team members and your company. If everyone supports it it will have much greater success.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Transcript

  • 1. LinkedIn Groups How to build brand and authority. presented by Kathy Hokunson January 26, 2012presents
  • 2. What is a LinkedIn Group?According to LinkedIn – use Groups to:• Quickly discover the most popular discussions in your professional community.• Have an active part in determining the top discussions by liking and commenting.• Follow the most influential people in your groups by checking the top influencers board.• See both member-generated discussions and news in one setting.• Find interesting discussions by seeing who liked a discussion and how many people commented. Site-Seeker, Inc. 2011
  • 3. Why?1. Engage your clients and prospects2. Build brand identity through thought leadership. Site-Seeker, Inc. 2011
  • 4. Who? Generat e Leads Develop Engage New Audience Customers Purpose Thought Leadershi Build p Brand Site-Seeker, Inc. 2011
  • 5. What type?Open Groups vs. Closed Groups Site-Seeker, Inc. 2011
  • 6. Today’s BOLT BUZZ WORD MEP Site-Seeker, Inc. 2011
  • 7. How? Plan Build ManageChoose a group name• Keywords to attract new members.• Don’t get cute.• What will drive interest and engagement? Site-Seeker, Inc. 2011
  • 8. How? Plan Build Manage If you build it … they will come? Picture from TotalFilm.com Site-Seeker, Inc. 2011
  • 9. How? Plan Build Manage If you build it … they will come? • Invite members through your connections • Invite members through your teams connections • Search LinkedIn for people that fit your target audience and begin a dialogue – Then invite them. Always connect before pitching.Picture from TotalFilm.com Site-Seeker, Inc. 2011
  • 10. Building your group Plan Build something of value like a white paper. • Include Manage • Establish clear and simple rules of the road for Rules group and enforce them consistently and strictly. • Consider what can you speak to to Content build your thought leadership. • Respond and further every Engagement discussion or comment posted. • You must enforce rules Management and moderate closely to create a successful community and forum Site-Seeker, Inc. 2011
  • 11. So what? Site-Seeker, Inc. 2011
  • 12. Resources• Boxcar Marketing• Lewis Howes• Linkedin Blog• HubspotResources from today’s broadcast can be found athttp://bitly.com/wrxzXU Site-Seeker, Inc. 2011
  • 13. Questions? Site-Seeker, Inc. 2011
  • 14. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 15. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 16. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 17. Need more info? Site-Seeker, Inc. 2011