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How To Leverage SlideShare to Share Content; Jolt & Bolt 10_27_2011

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Don't forget to share your work! …

Don't forget to share your work!
Content is king and there's no reason we shouldn't all be part of the ruling class!

Each week we spend close to loads of time preparing for and delivering content for webinars, events and proposal meetings. With such an investment of time and energy it's imperative that we re-purpose our research and efforts to reach more audiences and have more of an impact in our marketplace.

In this presentation we'll discuss how to leverage 1) blogs, 2) YouTube and 3) SlideShare to kick you're marketing into high gear with content you've been producing all along!

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  • Each week we spend close to 20 hours to prepare for and deliver this weekly webinar. We love doing it and we learn a ton putting it together. But with all that effort and energy we need to make sure we are doing our best utilize the content to build our brand and our voice.
  • So we repurpose the content everywhere we can. Each weekly webinar nets us 4 places to use our content. (click)The live webinar eventYoutTube VideoSlideshare uploadBlog content (okay not every week, but often)
  • 24 Blog Comments531 Webinar seats filled571 YouTube views2,499 Slideshare views
  • I wanted to chat with you today about slideshare.net. Most of you are aware of blogs, YouTube, gotomeeting as ways to share content but I am often surprised how many people are not aware of slideshare.net and what a powerful tool it can be.You can share PowerPoint's, documents, PDF’s & embed YouTube videosYou can also embed the slideshare viewer on your website similar to the way you would your YouTube Channel
  • You know the drill, create your branded corporate page just like you would for any other social platform
  • Upload your presentations, and if appropriate embed a relevant YouTube video. We embed the recording of the webinar from YouTube into the power point just before the question slide.Make sure you have contact information your slides and in your descriptions. Add links to your website in the descriptions as well.
  • (Click to show content)
  • Make sure you title your presentation so it is engaging and understandable. Social platforms is where you lose the “catchy titles” and use the titles that attract users.Make sure that
  • BRIAN SFINAS TO NARRATE
  • Slideshare creates a transcript of the presentation and runs it under the powerpoint – google indexes this content
  • A free account gives a basic understanding of the use of your content. The Pro account digs deeper and provides more information.
  • With a slideshare pro account for $20.00/ month you can also get lead generation features . . . We have added this form to appear after slide 10. It is not mandatory but you can make it mandatory. We have generated maybe a dozen leads in the last few months. Not a huge lead generator.
  • Last week were very lucky to have our Navigating Google Analytics presentation go viral . . . It got moved to the home page of slideshare.net as recommended top pro content and in 20 hours we generated 34,426 views of our presentation. So remember the numbers I gave you at the beginning of the webinar how the content has created 3,100 views . . . . Make that 37,500 views . . . Pretty cool!
  • The more the content is published and indexed the more it can help you gain position in the SERPs, drive traffic, build brand and attract prospects and clients.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Transcript

  • 1. Content, Content, Content: The value of Slideshare.net presented by Kathy Hokunson October 27, 2011presents
  • 2. Jolt & Bolt Site-Seeker, Inc. 2011
  • 3. Jolt & Bolt . . . Site-Seeker, Inc. 2011
  • 4. Here’s the impact:• Since we launched Jolt & Bolt on June 16, 2011 our content has been seen, heard, watched or viewed 3,160 times. 24 531 571 2,499 Site-Seeker, Inc. 2011
  • 5. What is SlideShare.net? Site-Seeker, Inc. 2011
  • 6. Build out your corporate page: Site-Seeker, Inc. 2011
  • 7. Upload Content Site-Seeker, Inc. 2011
  • 8. Just for PPT?• You can upload . . . – PDF’s – Word Documents – Zipcast – Embedded Videos Site-Seeker, Inc. 2011
  • 9. Optimize the content: Site-Seeker, Inc. 2011
  • 10. Today’s BOLT BUZZ WORD is… repurpose Site-Seeker, Inc. 2011
  • 11. Indexed Content Site-Seeker, Inc. 2011
  • 12. Analytics Site-Seeker, Inc. 2011
  • 13. Lead Generation Site-Seeker, Inc. 2011
  • 14. Going Viral! Site-Seeker, Inc. 2011
  • 15. WIFM Site-Seeker, Inc. 2011
  • 16. ContentBuild it once use it again and again and again . . . Site-Seeker, Inc. 2011
  • 17. QUESTIONS? Site-Seeker, Inc. 2011
  • 18. Continue the conversation . . . BizBuzz Social Media Conference The Holiday Inn Convention Center | Liverpool, NY November 1, 2011 www.bizbuzzsocialmediaconference.com Site-Seeker, Inc. 2011
  • 19. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 20. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 21. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 22. Need more info? Site-Seeker, Inc. 2011