How to Use Short URLS; Jolt & Bolt 11_3_2011

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How to Use Short URLS; Jolt & Bolt 11_3_2011

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Short URL's offer a lot more than converting a long url to fewer characters to make it cleaner and more portable. Beside the ease of engaging in social media more effectively a strong service like......

Short URL's offer a lot more than converting a long url to fewer characters to make it cleaner and more portable. Beside the ease of engaging in social media more effectively a strong service like bit.ly can also be an effective way to help measure engagement. Another tool in the ROI tool box can help you understand more about when and where people link on your content, what platforms and when they do it.

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  • A short url, is exactly that a long url made shorter.
  • There are hundreds of shorturls services. (click) I am going to share with you 3 urlshorteners that seem to have a dominant presence in the market place.
  • BRIAN SFINAS TO NARRATE
  • Goo.gl is a simple straight forward shortener. It will track number of times it is clicked. So you can gather some limited information on utilization and engagement.
  • Sameurl shortened now by bit.lyYou can create an account and start collecting some really good data within the bit.ly
  • Dates of clicks, you can tie where you used the url to when it was clicked
  • Understand how the access the short url
  • During our Jolt & Bolt on Facebook insights we referenced three articles we wanted to share with you. Instead of giving you three urls we gave you one short url that accessed all three articles. 5 of you used it.
  • Short URLS are a whole lot more than fewer characters. It can be as simple as just making a longer URL easier to transport or you can really use to help understand the true effectiveness of your social media strategy. Where, when and what your audience engages with.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Transcript

  • 1. Short & Sweet Why use a short URL? presented by Kathy Hokunson November 3, 2011presents
  • 2. What is a shortened url?Long URL: http://www.nonprofitfacebookguy.com/the-new-facebook-insights-explained-in-plain-engish/Short URL: bit.ly/opMapt Site-Seeker, Inc. 2011
  • 3. Advantages• Less likely to “break”• Not as “messy”• Much cleaner looking• Simple• Portable• Easy to track your brand Site-Seeker, Inc. 2011
  • 4. What are your choices? Site-Seeker, Inc. 2011
  • 5. • Free• Easy• Simple to use• No account• Limited customization Site-Seeker, Inc. 2011
  • 6. Tinyurl.com Site-Seeker, Inc. 2011
  • 7. Today’s BOLT BUZZ WORD is… SNOW Site-Seeker, Inc. 2011
  • 8. Goo.gl Site-Seeker, Inc. 2011
  • 9. Bit.ly Site-Seeker, Inc. 2011
  • 10. Details of short URL uses . . . Site-Seeker, Inc. 2011
  • 11. Site-Seeker, Inc. 2011
  • 12. Where . . . Site-Seeker, Inc. 2011
  • 13. In what conversations . . . Site-Seeker, Inc. 2011
  • 14. Bit.ly Bundles Site-Seeker, Inc. 2011
  • 15. Short URLS . . . Site-Seeker, Inc. 2011
  • 16. QUESTIONS? Site-Seeker, Inc. 2011
  • 17. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 18. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 19. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 20. Need more info? Site-Seeker, Inc. 2011