How To Grow Your Way Out Of A Recession

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This presentation originally given by Brian Bluff - President, Site-Seeker, Inc. - outlines the importance of using search engine marketing (SEM) and social media to establish yourself or your company as an expert in the field.

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How To Grow Your Way Out Of A Recession

  1. 1. © 2009 Site-Seeker, Inc. How to Grow Your Way Out of a Recession Search Engines and Social Media 10/06/09 www.site-seeker.com
  2. 2. © 2009 Site-Seeker, Inc. Overview Point 1: Search Engine Marketing is a System Point 2: Social Media is Perfect for Business Point 3: Blogs establish you as the expert and support a strong search engine marketing plan Story: Social Media and Health Care Reform www.site-seeker.com
  3. 3. © 2009 Site-Seeker, Inc. Point 1: Search Engine Marketing is a System Vertical Drive Websites Social Media Your Website Convert Your website is a machine…. Measure and improve www.site-seeker.com
  4. 4. © 2009 Site-Seeker, Inc. - www.site-seeker.com
  5. 5. © 2009 Site-Seeker, Inc. - www.site-seeker.com
  6. 6. © 2009 Site-Seeker, Inc. Point 2: Social Media is Perfect for Business www.site-seeker.com
  7. 7. © 2009 Site-Seeker, Inc. Client Goals Goals Visibility of Science (Intellectual Capital) Name Recognition New Business Government Sector Pharma/Biotech Service Sector Products Recruitment Post-Doc Candidates Service Sector Reduce Costs Crisis Management Reputation Management Harvest Social Capital Internal Communication www.site-seeker.com
  8. 8. © 2009 Site-Seeker, Inc. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate Expert in Create Discussion Content Distribute Content www.site-seeker.com
  9. 9. © 2009 Site-Seeker, Inc. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate Expert in Create Discussion Content Distribute Content www.site-seeker.com
  10. 10. © 2009 Site-Seeker, Inc. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Facebook Sites Other Blogs LinkedIn www.site-seeker.com
  11. 11. © 2009 Site-Seeker, Inc. Point 3: Blogs establish you as the expert and support a strong search engine marketing plan Website Search (blog) Rank Engines Content Distribute Need Social Interaction Prospects Properties Branding www.site-seeker.com www.site-seeker.com
  12. 12. © 2009 Site-Seeker, Inc. Story: Social Media and Health Care Reform www.site-seeker.com
  13. 13. © 2009 Site-Seeker, Inc. www.site-seeker.com
  14. 14. © 2009 Site-Seeker, Inc. Approx 700% increase Aug 08 – Aug 09 www.site-seeker.com
  15. 15. © 2009 Site-Seeker, Inc. www.site-seeker.com
  16. 16. © 2009 Site-Seeker, Inc. www.site-seeker.com
  17. 17. © 2009 Site-Seeker, Inc. www.site-seeker.com
  18. 18. © 2009 Site-Seeker, Inc. www.site-seeker.com
  19. 19. © 2009 Site-Seeker, Inc. www.site-seeker.com
  20. 20. © 2009 Site-Seeker, Inc. www.site-seeker.com
  21. 21. © 2009 Site-Seeker, Inc. www.site-seeker.com
  22. 22. © 2009 Site-Seeker, Inc. www.site-seeker.com
  23. 23. © 2009 Site-Seeker, Inc. www.site-seeker.com
  24. 24. © 2009 Site-Seeker, Inc. www.site-seeker.com
  25. 25. © 2009 Site-Seeker, Inc. Summary Point 1: Search Engine Marketing is a System Point 2: Social Media is Perfect for Business Point 3: Blogs establish you as the expert and support a strong search engine marketing plan Story: Social Media and Health Care Reform www.site-seeker.com
  26. 26. © 2009 Site-Seeker, Inc. Thank You Brian Bluff President Email: brianbluff@site-seeker.com Blog: www.site-seeker.com/briansblog/ Twitter: ssiBrian (315) 732-9281, 11 www.site-seeker.com

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