Content Matters


                        April 29, 2010




www.site-seeker.com                      © 2010 Site-Seeker, ...
Overview

     -  Internet content should have a single purpose.

     -  Organized content is easier to read.

     -  Co...
What is content?

     - Content is the text and images that are unique
       to each webpage.

     -  Content is not th...
What is content?




www.site-seeker.com            © 2010 Site-Seeker, Inc.
What is content?




www.site-seeker.com            © 2010 Site-Seeker, Inc.
Single Purpose

     -  Content should have single purpose.

     -  Each page is about one topic.

     -  Add a new page...
Single Purpose

     Education.
     Education in New York.
     Education for teens in New York.
     Teachers instructin...
Teacher Example

     Wages for teachers instructing college bound teens in New York are lower than other
     states. In ...
Teacher Example

     Wages for teachers instructing college bound teens in New York are lower than other
     states. In ...
Single Purpose




www.site-seeker.com           © 2010 Site-Seeker, Inc.
Organization

     -  Organized content is easier to read.

     -  Headers and bullets draw the reader’s
        attentio...
Teacher Example

     Wages for teachers instructing college bound teens in New York are lower than other
     states. In ...
Teacher Example - Revised

     New York Teacher Wages Are Low

     Wages for teachers instructing college bound teens in...
Teacher Example- Revised

     New York Teacher Wages Are Low

     Wages for teachers instructing college bound teens in ...
Single Purpose




www.site-seeker.com           © 2010 Site-Seeker, Inc.
Well Written

     -  Content must be well written.

     -  Write with a consistent voice.

     -  Good grammar is vital...
Teacher Example - Revised

     New York Teacher Wages Are Low

     Wages for teachers instructing college bound teens in...
Teacher Example - Revised

     New York Teacher Wages Are Low

     Wages for teachers instructing college-bound teens in...
Teacher Example - Revised

     New York Teacher Wages Are Low

     Wages for teachers instructing college-bound teens in...
Single Purpose




www.site-seeker.com           © 2010 Site-Seeker, Inc.
Conclusion

     -  Content with a single purpose converts

     -  Organized content is easier to read

     -  Content m...
Upcoming SlideShare
Loading in …5
×

Content matters

572 views

Published on

This webinar reviews the relevant subject matter and tips to improve your websites content

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
572
On SlideShare
0
From Embeds
0
Number of Embeds
105
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Content matters

  1. 1. Content Matters April 29, 2010 www.site-seeker.com © 2010 Site-Seeker, Inc.
  2. 2. Overview -  Internet content should have a single purpose. -  Organized content is easier to read. -  Content must be well written. www.site-seeker.com © 2010 Site-Seeker, Inc.
  3. 3. What is content? - Content is the text and images that are unique to each webpage. -  Content is not the design, layout, header, navigation, and etc. For the purposes of this presentation we’re discussing only the text. www.site-seeker.com © 2010 Site-Seeker, Inc.
  4. 4. What is content? www.site-seeker.com © 2010 Site-Seeker, Inc.
  5. 5. What is content? www.site-seeker.com © 2010 Site-Seeker, Inc.
  6. 6. Single Purpose -  Content should have single purpose. -  Each page is about one topic. -  Add a new page for each topic. www.site-seeker.com © 2010 Site-Seeker, Inc.
  7. 7. Single Purpose Education. Education in New York. Education for teens in New York. Teachers instructing teens in New York. Wages for teachers instructing teens in New York. Wages for teachers instructing college-bound teens in New York. www.site-seeker.com © 2010 Site-Seeker, Inc.
  8. 8. Teacher Example Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Teachers with the skills to meet the demands of these teens are in high demand because of their unique training. Each teacher for college bound teens have a graduate degree in education, accomplished at least 10 years of classroom experience, have met most state certifications, and achieved a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  9. 9. Teacher Example Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Teachers with the skills to meet the demands of these teens are in high demand because of their unique training. Each teacher for college bound teens have a graduate degree in education, accomplished at least 10 years of classroom experience, have met most state certifications, and achieved a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. www.site-seeker.com © 2010 Site-Seeker, Inc.
  10. 10. Single Purpose www.site-seeker.com © 2010 Site-Seeker, Inc.
  11. 11. Organization -  Organized content is easier to read. -  Headers and bullets draw the reader’s attention. -  Limit the use of fonts modifications to three. www.site-seeker.com © 2010 Site-Seeker, Inc.
  12. 12. Teacher Example Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Teachers with the skills to meet the demands of these teens are in high demand because of their unique training. Each teacher for college bound teens have a graduate degree in education, accomplished at least 10 years of classroom experience, have met most state certifications, and achieved a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  13. 13. Teacher Example - Revised New York Teacher Wages Are Low Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Subsequently, teachers with the skills to support these teens are in high demand because of their unique training. College Bound Teen Teacher Requirements •  have a graduate degree in education •  accomplished at least 10 years of classroom experience •  have met most state certifications •  achieved a 5-Star rating from the Department of Education If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  14. 14. Teacher Example- Revised New York Teacher Wages Are Low Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Subsequently, teachers with the skills to support these teens are in high demand because of their unique training. College Bound Teen Teacher Requirements •  have a graduate degree in education •  accomplished at least 10 years of classroom experience •  have met most state certifications •  achieved a 5-Star rating from the Department of Education If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  15. 15. Single Purpose www.site-seeker.com © 2010 Site-Seeker, Inc.
  16. 16. Well Written -  Content must be well written. -  Write with a consistent voice. -  Good grammar is vital. www.site-seeker.com © 2010 Site-Seeker, Inc.
  17. 17. Teacher Example - Revised New York Teacher Wages Are Low Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce. What is even more disconcerting is that college bound teens have different needs than a teen entering the workforce out of high school. Subsequently, teachers with the skills to support these teens are in high demand because of their unique training. College Bound Teen Teacher Requirements •  have a graduate degree in education •  accomplished at least 10 years of classroom experience •  have met most state certifications •  achieved a 5-Star rating from the Department of Education If New York can increase the wages for teachers that meet these requirements teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  18. 18. Teacher Example - Revised New York Teacher Wages Are Low Wages for teachers instructing college-bound teens in New York are lower than in other states. In 2009 the Levi Foundation found that New York teachers earn less 33% less than teachers in Maine. This troubling statistic makes it a challenge to recruit recent college graduates in education and retain the size of its current workforce. What is even more disconcerting is that college-bound teens have different needs than teens set to enter the workforce out of high school. Teachers of college-bound teens need special training and they’re in especially high demand. College Bound Teen Teacher Requirements •  Have a graduate degree in education. •  Accomplish at least 10 years of classroom experience. •  Meet most state certifications. •  Achieve a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements, teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  19. 19. Teacher Example - Revised New York Teacher Wages Are Low Wages for teachers instructing college-bound teens in New York are lower than in other states. In 2009 the Levi Foundation found that New York teachers earn less 33% less than teachers in Maine. This troubling statistic makes it a challenge to recruit recent college graduates in education and retain the size of its current workforce. What is even more disconcerting is that college-bound teens have different needs than teens set to enter the workforce out of high school. Teachers of college-bound teens need special training and they’re in especially high demand. College Bound Teen Teacher Requirements •  Have a graduate degree in education. •  Accomplish at least 10 years of classroom experience. •  Meet most state certifications. •  Achieve a 5-Star rating from the Department of Education. If New York can increase the wages for teachers that meet these requirements, teens will get the instruction they require to perform their best in college. Contact me today to learn more about this problem and what you can do. www.site-seeker.com © 2010 Site-Seeker, Inc.
  20. 20. Single Purpose www.site-seeker.com © 2010 Site-Seeker, Inc.
  21. 21. Conclusion -  Content with a single purpose converts -  Organized content is easier to read -  Content must be well written www.site-seeker.com © 2010 Site-Seeker, Inc.

×