• Like

Cny shrm 05022012 b-wosn

Uploaded on

Social Media For Recruiting and HR Managers

Social Media For Recruiting and HR Managers

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Social Media 201: Tips to effectively use Social Media for your business!  www.site-seeker.com
  • 2. What We Will Cover•  Overview  of  social  pla/orms  •  The  convergence  of  social  media  and  search   engine  marke7ng  •  Social  media  for  recrui7ng  •  How  the  pieces  fit  together  •  Developing  a  online  strategy  for  success   within  a  40  hour  work  week www.site-seeker.com
  • 3. How did we get here? www.site-seeker.com
  • 4. Trustwww.site-seeker.com
  • 5. The Ins And Outs Of Website Traffic Vertical Websites Social Media Your Website www.site-seeker.com
  • 6. Search Engine Results Page (SERP) www.site-seeker.com
  • 7. Search Engine Market Share www.site-seeker.com
  • 8. The convergence of search and social. www.site-seeker.com
  • 9. Search Plus Your World www.site-seeker.com
  • 10. Google Plus Avatars Appear in Google Search Results www.site-seeker.com
  • 11. Google Plus Avatars Appear in Google Suggest www.site-seeker.com
  • 12. Facebook Avatars Appear in Bing Search Results www.site-seeker.com
  • 13. Search Traffic Is Steady www.site-seeker.com
  • 14. Social Traffic Is Event DrivenTwitter Traffic - Influenced by: •  Quality of content •  Number of followers •  Tweet volume LinkedIn Traffic - Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments) www.site-seeker.com
  • 15. Social Media Platforms www.site-seeker.com
  • 16. Facebook - Is it this confusing for everyone? www.site-seeker.com
  • 17. www.site-seeker.com
  • 18. www.site-seeker.com
  • 19. Facebook Page Promotion •  Invite friends, family and key customers •  Add a like button to your website •  Claim a web address •  Add website address to marketing materials. •  Ads and sponsored stories www.site-seeker.com
  • 20. Google+ www.site-seeker.com
  • 21. Google+ Business Page – Example www.site-seeker.com
  • 22. Google+ for Recruiting: Circles www.site-seeker.com Site-Seeker, Inc. © 2011
  • 23. Google+ for Recruiting: Hangout www.site-seeker.com
  • 24. •  60 hours: video uploaded every minute•  3 billion hours of video watched each month•  500 years of YouTube video watched every day on Facebook•  700 YouTube videos shared on Twitter per minute•  100 million people take a social action on YouTube (likes, shares, comments, etc) every week www.site-seeker.com
  • 25. Look & Feel www.site-seeker.com
  • 26. Uploading Video www.site-seeker.com
  • 27. Annotations www.site-seeker.com
  • 28. LinkedIn www.site-seeker.com
  • 29. LinkedIn groups www.site-seeker.com
  • 30. Company Pages www.site-seeker.com
  • 31. LinkedIn Recruiter•  Expensive but powerful•  Access to all LinkedIn names and profiles•  Advanced search filters•  50 InMails per month•  Search alerts•  Folders•  Team access•  Corporate account•  Training www.site-seeker.com
  • 32. LinkedIn Recruiter 2 Referral Engine – Coming soon•  Expensive but powerful •  Informs employees about•  Access to all LinkedIn openings names and profiles •  Suggest matches from their•  Advanced search filters network•  50 InMails per month •  Simplified referral notification•  Search alerts•  Folders•  Team access•  Corporate account•  Training www.site-seeker.com
  • 33. Job Network 4 Jobs For You•  Candidates •  Ads sent throughout LI automatically notified network of websites – passive and active •  Ads sent ONLY to qualified•  Buy year-round job candidates even off LI slots •  Place JFY module on•  Send applicants to you employees profiles. Viewers ATS see appropriate openings.•  Ads follow candidates through LinkedIn www.site-seeker.com
  • 34. Careers Page•  Custom tab on company profile•  Add video banners…•  Message dynamically adapts to the viewer•  Delivers targeted openings•  Automatically notified about openings•  Connects directly to recruiters www.site-seeker.com
  • 35. Twitter: Community Search  TwiAer  for:   •  Brands   •  People   •  Keywords   www.site-seeker.com
  • 36. 10% Push (about me) - 90% Pull (about you) www.site-seeker.com
  • 37. Blogging Yesterday                            Today                    Tomorrow   ??? www.site-seeker.com
  • 38. #Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate Expert in Create Discussion Content Distribute Content www.site-seeker.com
  • 39. Twitter LinkedIn YouTube SM Platforms Published Print Social Media Tech Facebook Maximize Media Paper Opportunities Email Campaign Published Multi-purpose Online Website Media Content Blog Engaging: Post Market Conference Presentation - fans Sheet - markets White Intranet/ - customers Paper eLiterature Press Application Release Note www.site-seeker.com
  • 40. Platform Connections and Interactions Twitter: •  Instant results to Yahoo, Bing, Google •  Indexed by Bing and Yahoo •  Indexed by GoogleTwitter:•  Integrates with FB and LI via apps www.site-seeker.com
  • 41. Platform Connections and Interactions Bing provides •  FB search results •  Yahoo search results www.site-seeker.com
  • 42. Platform Connections and Interactions Facebook Provides •  FB likes on Bing SERPs www.site-seeker.com
  • 43. Platform Connections and Interactions Google+ Provides •  +1s on Google SERPs www.site-seeker.com
  • 44. Platform Connections and Interactions Index open FB and LI content www.site-seeker.com
  • 45. Social Media as a force multiplier www.site-seeker.com
  • 46. Step 1: Create Expert Content www.site-seeker.com
  • 47. Step 2: Push content to various social platforms www.site-seeker.com
  • 48. Step 3: Socialize content within social platforms Discussions Updates Tweets Retweets Share … www.site-seeker.com
  • 49. Step 4: Achieve wide-reaching Search Engine exposure www.site-seeker.com
  • 50. Step 5: Grow your social reach social capital www.site-seeker.com
  • 51. Step 6: Drive brand-favorable visitors to your expert content www.site-seeker.com
  • 52. Step 7: Gain visibility of your offering www.site-seeker.com
  • 53. Step 8: Grow your business $$$$$$$$$ www.site-seeker.com
  • 54. Importance Of First Impressions •  Website visitors can •  Bounce - leave after viewing one page or session times out o  Bounce rate •  Stick - view more than on page o  Does not include time spent on last page – no time stamp o  Average visit duration o  Average pages per visit www.site-seeker.com
  • 55. Importance of First Impressions •  If your bounce rate is high, fix it: o  Related headline o  Related image o  Show visitors they are in the right spot by serving their needs •  If you are paying for traffic: o  Create landing pages o  Write better ads o  Deep link to specific content o  Revise program o  Stop paying for (some) traffic www.site-seeker.com
  • 56. Management By Bounce Rate Use bounce rate to increase ROI •  Organic traffic – improve landing page •  Pay Per Click – improve keyword selection, ad, and landing page •  Career Sites – buy/no- buy decision, program scope, landing page www.site-seeker.com
  • 57. Visit Duration & Pages Per Visit - Non Bounce•  When visitors stick o  Spend 3 to 5 minutes on your site o  View 4 to 5 pages•  Data from 22 B2B companies and 50,000 visits www.site-seeker.com
  • 58. Conversion Rates Should Be Understood How many conversion page visitors advance in the sales/ recruiting process? •  Click to get (29%) o  73 phone number o  51 address •  40 Sent an email (9.25%) o  Is this good? o  What is your conversion rate? www.site-seeker.com
  • 59. Conversion and Last Click Attribution Multi-Channel Funnels Old rule of thumb: It takes seven touches to close a deal New rule of thumb: people don’t buy/ contact on the first visit Latent conversion causes bad decisions www.site-seeker.com
  • 60. Buyer Persona – Understand What Users Expect www.site-seeker.com
  • 61. Website Elements Should Satisfy A Persona Need Sales Personas 1)  Engineer 2)  R&D 3)  Buyer 4)  Sales & Affiliates 5)  Manager 6)  Co-Supplier HR Personas 7) Employee 8) Applicant 9) Partner Corporate Personas 10) Community 11) Media www.site-seeker.com
  • 62. Ideal Internet Marketing ProgramCreate Engage ShareGOL:  Keep  visitors  on  your  site,  reading  content  and  viewing  pages     Get Measure Found Test Adjust www.site-seeker.com
  • 63. Building Your Team www.site-seeker.com
  • 64. Plan For Success•  Vision:  What  does  it  look  like   when  we  are  successful?  •  Key  Metrics:  What  can  we   measure  to  tell  us  we  are   successful?  •  Strategies:  How  will  we  achieve   these  metrics?  •  Ac7ons:  Who  will  do  what   when?   www.site-seeker.com
  • 65. www.site-seeker.com
  • 66. Thank You! Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com @brianbluff www.site-seeker.com