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Building Brand with Local Search; Jolt & Bolt 02_02_2012

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Whether you sell locally, regionally, nationally or internationally it all starts with a solid foundation at home. Building your local brand. Even if your audience isn't just local why not do it. It's …

Whether you sell locally, regionally, nationally or internationally it all starts with a solid foundation at home. Building your local brand. Even if your audience isn't just local why not do it. It's free and easy. Local brand building contributes to search - which contributes to broader reach.

This presentation covers;
- What are the choices;
- Where can they take you; and
- How to get started!

Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

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  • When an effective website search strategy and local search pages are built they support each other. Here in this listing you can see the website and the place page appear side by side. The fact that this page has 8 Google reviews and 44 demandforce reviews helps the place page to gain authority and supports position. A little asking and encouragement and all businesses can get several reviews on their pages.
  • The number of Google Places pages doubled in 2011. A significant amount of pages are unclaimed and unverified. Two reasons you should claim and verify yours IMMEDIATELY:Allows your control of YOUR brand, YOUR information and the ACCURACYIf you don’t maybe someone else will . . . An unhappy employee?Okay three reasons . . . This is free stuff yet very powerful, why would you take the hour to get it done and do it well?
  • Citations are where your NAP – Name address & phone number are cited in another blog or website. NAP supports position for local search pages.Reviews are written by clients or prospects write on your Google Place page (or other social platform) You should be there to monitor and respond to all reviews good & bad.
  • Bing is gaining market share and really shouldn’t be ignored. Again . . . It’s an hour of your time, it’s free, and it adds to build brand and presence
  • A clear advantage of Bing local over Google is the included web results for the company and lack of competitive ads on the place page. Clear downside is the lack of information on the page to help promote the business.
  • BRIAN SFINAS TO NARRATE
  • Yahoo!, same story different platform. Sign up, claim your listing and fill it out. If you are looking to save time, this is where I would probably not bother. Personally the pages are busy and difficult to follow. Yahoo! Isn’t a huge competitor. However, having said all of that, it still build brand, social presence and inbound links to your website. So WHY NOT??
  • LinkedIn is the most targeted business professional arena. It offers you the greatest opportunity to create valuable conversation with your clients and prospects that help to build your brand and your authority and ultimately drive leads and grow your business. It is a commitment, so if you start stay with it. It will take time and energy but could deliver large rewards. Make sure you have the support of your team members and your company. If everyone supports it it will have much greater success.
  • BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  • BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  • BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Transcript

  • 1. Local Search Building A Foundation presented by Kathy Hokunson February 2, 2012presents
  • 2. Why Local?• Build a solid brand in your local market.• Support search position for geo-modified searches.• Promotes social platforms.• Creates valuable inbound links to your website.• Generate supportive foundation for national search.• It’s FREE. . . So why not? Site-Seeker, Inc. 2011
  • 3. 2. Helpfound businessabout free: 1. Get your insights standyour 3. Discover on Google for out: business & local search: 97%with videos, Aremore pictures,people (clients, prospects…) offers,of consumerssearch for searching for you couponslocal businesses online. …locally than you think? Site-Seeker, Inc. 2011
  • 4. Position Site-Seeker, Inc. 2011
  • 5. Site-Seeker, Inc. 2011
  • 6. Citations & Reviews Site-Seeker, Inc. 2011
  • 7. Site-Seeker, Inc. 2011
  • 8. Bing Local Page Site-Seeker, Inc. 2011
  • 9. • Bing Business Portal launched 4/2011• Will replace Bing Local• Listings verified similar to Google phone or mail• Some very cool features • Free mobile page and QR code Site-Seeker, Inc. 2011
  • 10. Today’s BOLT BUZZ WORD brandbuilder Site-Seeker, Inc. 2011
  • 11. Site-Seeker, Inc. 2011
  • 12. Local Search Tips Optimize the content, but be careful • Don’t be spammy • Only use key words where appropriate • Don’t overuse keywords Add images Make sure the data is complete Add offers if possible Add social profile pages Add URL’s Monitor the data Site-Seeker, Inc. 2011
  • 13. Google External Keyword Tool https://adwords.google.com/KeywordToolExternal Site-Seeker, Inc. 2011
  • 14. So what? Site-Seeker, Inc. 2011
  • 15. ResourcesResources from today’s broadcast can be found athttp://bitly.com/wmTKTb Site-Seeker, Inc. 2011
  • 16. Questions? Site-Seeker, Inc. 2011
  • 17. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 18. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 19. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 20. Need more info? Site-Seeker, Inc. 2011