Thursday June 23, 2011 Brian Bluff | President & Co-Founder
<ul><li>Where is it all headed? </li></ul><ul><li>Future of search – blurring of Search and Social Media </li></ul><ul><li...
Search Engine ranking factors by SEOMoz  <ul><li>Source: </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-fa...
Future of Search <ul><li>Source: </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-factors#predictions </li><...
Future of Search <ul><li>Source: </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-factors#predictions </li><...
Panda Update <ul><li>Google Panda - 24 Feb US algorithm update </li></ul><ul><li>Impact - 12% of US search results </li></...
Panda Update <ul><li>Google’s Advice </li></ul><ul><li>Low quality content on one part of the site can impact the whole si...
Social Signals <ul><li>Credibility </li></ul><ul><ul><li>Social Signals (Author /Human/Social Authority)  </li></ul></ul><...
Social Search Connection <ul><li>Bing provides </li></ul><ul><li>FB search results </li></ul><ul><li>Yahoo search results ...
10 Domains, 700,000 Visitors Site-Seeker, Inc.    2011
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The Future of Search...; Jolt & Bolt 6_23_2011

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  • So much change Panda Facebook having over 600 millions users Explosion of in the popularity of social media Bing and Yahoo deal – organic and paid search Bings furthering partnership with FB You nameit, it’s changing
  • Sixth annual Search Engine ranking factors study from SEOMoz Rand Fishkin and team Link below. Methodology: Surveyed 132 different experienced seo experts and analyze over ten thousand data points. Here are some top take aways. First let’s take a look at the data Notice this graphic contains the top five expectation of what’s coming in search USER experience Social signals
  • Sixth annual Search Engine ranking factors study from SEOMoz Rand Fishkin and team Link below. Surveyed 132 different experienced seo experts and analyze over ten thousand data points. Here are some top take aways. First let’s take a look at the data Notice this graphic contains the top five expectation of what’s coming in search USER experience Social signals
  • Sixth annual Search Engine ranking factors study from SEOMoz Rand Fishkin and team Link below. Surveyed 132 different experienced seo experts and analyze over ten thousand data points. Here are some top take aways. First let’s take a look at the data Notice this graphic contains the top five expectation of what’s coming in search USER experience Social signals
  • This is the year of content and user experience
  • The definition of credibility is expanding
  • So this is your world. It’s changing really quickly. I challenge you to keep up on it and to leverage to intricacies and not make statements like “our job candidates don’t use Twitter or FB or LI or….” the point is that they are all interconnected and ignoring one piece will impact another.
  • Transcript of "The Future of Search...; Jolt & Bolt 6_23_2011"

    1. 1. Thursday June 23, 2011 Brian Bluff | President & Co-Founder
    2. 2. <ul><li>Where is it all headed? </li></ul><ul><li>Future of search – blurring of Search and Social Media </li></ul><ul><li>Google Panda review </li></ul><ul><li>Advice </li></ul><ul><li>Our data </li></ul>Site-Seeker, Inc.  2011
    3. 3. Search Engine ranking factors by SEOMoz <ul><li>Source: </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-factors#predictions </li></ul><ul><li>http://blog.hubspot.com/blog/tabid/6307/bid/16327/3-SEO-Ranking-Factors-To-Watch-in-2011.aspx?source=Blog_Email_%5B3+SEO+Ranking+Factor%5D </li></ul>Site-Seeker, Inc.  2011
    4. 4. Future of Search <ul><li>Source: </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-factors#predictions </li></ul><ul><li>http://blog.hubspot.com/blog/tabid/6307/bid/16327/3-SEO-Ranking-Factors-To-Watch-in-2011.aspx?source=Blog_Email_%5B3+SEO+Ranking+Factor%5D </li></ul>Site-Seeker, Inc.  2011 User Experience and Quality
    5. 5. Future of Search <ul><li>Source: </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-factors#predictions </li></ul><ul><li>http://blog.hubspot.com/blog/tabid/6307/bid/16327/3-SEO-Ranking-Factors-To-Watch-in-2011.aspx?source=Blog_Email_%5B3+SEO+Ranking+Factor%5D </li></ul>Site-Seeker, Inc.  2011 Social Signals
    6. 6. Panda Update <ul><li>Google Panda - 24 Feb US algorithm update </li></ul><ul><li>Impact - 12% of US search results </li></ul><ul><li>Targeted content farms – shallow/low-quality content pages/sites </li></ul><ul><li>Updates </li></ul><ul><li>11 Apr: expanded to all Google English sites – 2% of US results </li></ul><ul><li>21 Jun: Panda 2.2 targeting content scrapper sites </li></ul><ul><li>B2B companies should take notice </li></ul><ul><li>Hard to detect impact </li></ul><ul><li>Deep pages / long-tail affected </li></ul>Site-Seeker, Inc.  2011
    7. 7. Panda Update <ul><li>Google’s Advice </li></ul><ul><li>Low quality content on one part of the site can impact the whole site </li></ul><ul><li>Remove low quality content </li></ul><ul><li>Deliver best possible user experience </li></ul><ul><li>Site-Seeker’s Advice </li></ul><ul><li>Don’t rely on Google </li></ul><ul><li>Diversify </li></ul>Site-Seeker, Inc.  2011 <ul><li>Source: </li></ul><ul><li>Google ( http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html ) </li></ul><ul><li>Site-Seeker, Inc., Brian Bluff, Google Panda Protection ( http://www.site-seeker.com/_blogs/google-panda-protection/ ) </li></ul>
    8. 8. Social Signals <ul><li>Credibility </li></ul><ul><ul><li>Social Signals (Author /Human/Social Authority) </li></ul></ul><ul><ul><li>Twitter – authoritative people lend their authority to pages they tweet </li></ul></ul><ul><ul><li>ReTweets are the new links </li></ul></ul><ul><ul><li>Facebook ? </li></ul></ul><ul><ul><li>LinkedIn ? </li></ul></ul>
    9. 9. Social Search Connection <ul><li>Bing provides </li></ul><ul><li>FB search results </li></ul><ul><li>Yahoo search results </li></ul><ul><li>Facebook provides </li></ul><ul><li>Facebook likes on Bing SERPs </li></ul><ul><li>Twitter </li></ul><ul><li>Instant results to Yahoo, Bing, Google </li></ul><ul><li>Integrates with FB and LI via apps </li></ul><ul><li>Google, Yahoo, Bing index </li></ul><ul><li>FB and LI open content </li></ul>FB and LI connected via apps
    10. 10. 10 Domains, 700,000 Visitors Site-Seeker, Inc.  2011

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