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Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
Mobile Media Buying by Matt Sauls, SiteScout
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Mobile Media Buying by Matt Sauls, SiteScout

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  • More mobile integrations coming.
  • Transcript

    • 1. SiteScout: Mobile Media BuyingMatt SaulsDirector of Business DevelopmentSiteScout
    • 2. Agenda• Mobile Trends• SiteScout Mobile (New!)• Campaign Planning• Campaign Targeting• SiteScout Mobile App
    • 3. Mobile Trends
    • 4. Mobile Trends• Mobile inventory is growing exponentially• High fragmentation of vendors• Supply is far greater than demand• Hence lower CPMs (average = $0.75)
    • 5. Mobile Device Sales Overtaking PC
    • 6. Mobile Device Sales Will Kill PC Sales
    • 7. Mobile Traffic Growing Steadily
    • 8. Majority of Mobile Inventory In Apps
    • 9. Games and Social Account for 50%
    • 10. Mobile Drives e-Commerce Sales
    • 11. Mobile Payments Rising Significantly
    • 12. Mobile Ad Sales at $1.25 Billion
    • 13. Search and Display Account for 90%
    • 14. Mobile CPMs Are Much Lower
    • 15. SiteScout Mobile
    • 16. SiteScout Mobile• Announcing our new mobile capabilities• Mobile site statistics (Site list filter)• Mobile targeting (carrier, device, OS)• Integration with 4 new mobile exchanges • MoPub • Nexage • TapIt • Smaato (coming soon)
    • 17. Mobile Campaign Planning
    • 18. Planning• Mobile app vs. Mobile web• Dimensions (mobile IAB vs. standard IAB)• Run of network vs. Choosing sites
    • 19. 65,000 Mobile Sources as of Yesterday
    • 20. Mobile Ad DimensionsMobile Web Dimensions:Mobile App Dimensions:
    • 21. Mobile Campaign Tracking
    • 22. Post-back Conversion Tracking1) Send post-back ID in the click link: http://myclicklink.com?pbid={postBackId}2) User completes desired action (conversion).3) Hit the pixel URL with attached ID: http://clickserv.sitescout.com/conv/035c28305e169cd 2?pb={postBackId}
    • 23. Device ID Tracking• Destination URL macros: • {dpid} = SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). • {did} = SHA1 hashed device ID; IMEI when available, else MEID or ESN. • {uid} = This value represents either one of {dpid} or {uid} in that order of priority.
    • 24. Mobile Campaign Targeting
    • 25. Targeting• Device Targeting• Carrier Targeting• Lat/Long Targeting (coming soon): Requires “Share my Location”
    • 26. Device Targeting
    • 27. Carrier Targeting
    • 28. SiteScout Mobile App (coming soon)
    • 29. Thank youMatt SaulsDirector of Business DevelopmentSiteScout Inc.matts@sitescout.com416-520-9310www.sitescout.com

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