Mobile Media Buying by Matt Sauls, SiteScout
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Mobile Media Buying by Matt Sauls, SiteScout

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Mobile Media Buying by Matt Sauls, SiteScout Mobile Media Buying by Matt Sauls, SiteScout Presentation Transcript

  • SiteScout: Mobile Media BuyingMatt SaulsDirector of Business DevelopmentSiteScout
  • Agenda• Mobile Trends• SiteScout Mobile (New!)• Campaign Planning• Campaign Targeting• SiteScout Mobile App
  • Mobile Trends
  • Mobile Trends• Mobile inventory is growing exponentially• High fragmentation of vendors• Supply is far greater than demand• Hence lower CPMs (average = $0.75)
  • Mobile Device Sales Overtaking PC
  • Mobile Device Sales Will Kill PC Sales
  • Mobile Traffic Growing Steadily
  • Majority of Mobile Inventory In Apps
  • Games and Social Account for 50%
  • Mobile Drives e-Commerce Sales
  • Mobile Payments Rising Significantly
  • Mobile Ad Sales at $1.25 Billion
  • Search and Display Account for 90%
  • Mobile CPMs Are Much Lower
  • SiteScout Mobile
  • SiteScout Mobile• Announcing our new mobile capabilities• Mobile site statistics (Site list filter)• Mobile targeting (carrier, device, OS)• Integration with 4 new mobile exchanges • MoPub • Nexage • TapIt • Smaato (coming soon)
  • Mobile Campaign Planning
  • Planning• Mobile app vs. Mobile web• Dimensions (mobile IAB vs. standard IAB)• Run of network vs. Choosing sites
  • 65,000 Mobile Sources as of Yesterday
  • Mobile Ad DimensionsMobile Web Dimensions:Mobile App Dimensions:
  • Mobile Campaign Tracking
  • Post-back Conversion Tracking1) Send post-back ID in the click link: http://myclicklink.com?pbid={postBackId}2) User completes desired action (conversion).3) Hit the pixel URL with attached ID: http://clickserv.sitescout.com/conv/035c28305e169cd 2?pb={postBackId}
  • Device ID Tracking• Destination URL macros: • {dpid} = SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). • {did} = SHA1 hashed device ID; IMEI when available, else MEID or ESN. • {uid} = This value represents either one of {dpid} or {uid} in that order of priority.
  • Mobile Campaign Targeting
  • Targeting• Device Targeting• Carrier Targeting• Lat/Long Targeting (coming soon): Requires “Share my Location”
  • Device Targeting
  • Carrier Targeting
  • SiteScout Mobile App (coming soon)
  • Thank youMatt SaulsDirector of Business DevelopmentSiteScout Inc.matts@sitescout.com416-520-9310www.sitescout.com