internet marketing capabilites web analytics  |  landing-pages  |  seo  |  sem  |  email
web analytics - data <ul><ul><li>web analytics reporting software implementation: </li></ul></ul><ul><ul><ul><li>SiteCatal...
web analytics - analysis <ul><ul><li>traffic overview </li></ul></ul><ul><ul><li>kpi monitoring  </li></ul></ul><ul><ul><l...
landing pages <ul><ul><li>baseline research: identify prospects & traffic sources </li></ul></ul><ul><ul><li>strategy: blu...
search engine marketing <ul><ul><li>vendors: Google AdWords, MSN adCenter, Yahoo! Search Marketing </li></ul></ul><ul><ul>...
search engine optimization <ul><ul><li>page coding best practices: css - title - H1 - alt - ref tags </li></ul></ul><ul><u...
email marketing <ul><ul><li>list creation & importing </li></ul></ul><ul><ul><li>website form data capture </li></ul></ul>...
internet marketing strategy >> create online visibility through increased targeted traffic        >>  segmentation funneli...
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Site Magnify Capabilities

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Our company increases online business visibility, that's why we're called SiteMagnify. To start the process off, we take a look at what's currently "under the hood" of your website. (If you don't have a website that's o.k., We will build you a website properly from the ground up!) By programming your website with the best practices available to World Wide Web Consortium & Google Specifications. We are able to achieve stunning first page placement in many business sectors within months of turning on the lights.

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Transcript of "Site Magnify Capabilities"

  1. 1. internet marketing capabilites web analytics |  landing-pages | seo | sem | email
  2. 2. web analytics - data <ul><ul><li>web analytics reporting software implementation: </li></ul></ul><ul><ul><ul><li>SiteCatalyst, Coremetrics, IndexTools, Google Analytics </li></ul></ul></ul><ul><ul><li>heat-mapping: track & record page-level user click patterns </li></ul></ul><ul><ul><li>geographic information system traffic triangulation: match visitor location to marketing reach </li></ul></ul><ul><ul><li>interest list / customer database mining: generate behavioral & socio-economically driven marketing segments </li></ul></ul><ul><ul><li>campaign trafficking: set-up monitoring, track revenue, monetize leads, and report on roi, cpa, & cps </li></ul></ul><ul><ul><ul><li>campaign types: email, ppc, display, affiliate & off-line </li></ul></ul></ul>(888) 528 - 8688
  3. 3. web analytics - analysis <ul><ul><li>traffic overview </li></ul></ul><ul><ul><li>kpi monitoring  </li></ul></ul><ul><ul><li>visitor behavior </li></ul></ul><ul><ul><li>roi projections  </li></ul></ul><ul><ul><li>data-driven decision making </li></ul></ul><ul><ul><li>campaign/tactic comparison </li></ul></ul><ul><ul><li>conversion tracking </li></ul></ul><ul><ul><li>a/b test & target deliberation </li></ul></ul><ul><ul><li>taguchi sequences </li></ul></ul><ul><ul><li>multivariate data extrapolation </li></ul></ul><ul><ul><li>markov chain monte carlo computations </li></ul></ul><ul><ul><li>bayesian modeling & probabilities testing </li></ul></ul>(888) 528 - 8688
  4. 4. landing pages <ul><ul><li>baseline research: identify prospects & traffic sources </li></ul></ul><ul><ul><li>strategy: blueprint navigation, messaging & user affinity </li></ul></ul><ul><ul><li>targeted message: copy, syntax & call to action </li></ul></ul><ul><ul><li>usability: streamlined user-focused navigation </li></ul></ul><ul><ul><li>conversion: integrate forms, tracking & re-messaging  </li></ul></ul>(888) 528 - 8688
  5. 5. search engine marketing <ul><ul><li>vendors: Google AdWords, MSN adCenter, Yahoo! Search Marketing </li></ul></ul><ul><ul><li>media partners: ADSDAQ, Ad.com, Facebook, etc. </li></ul></ul><ul><ul><li>keyword & keyterm research </li></ul></ul><ul><ul><li>geo-targeting research </li></ul></ul><ul><ul><li>prospect online publications for reach  </li></ul></ul><ul><ul><li>campaign set-up per each vendor or media partner </li></ul></ul><ul><ul><li>conceptual approach  </li></ul></ul><ul><ul><li>  ad group set-up per each search component </li></ul></ul><ul><ul><li>conversion tracking: revenue or lead gen </li></ul></ul>(888) 528 - 8688
  6. 6. search engine optimization <ul><ul><li>page coding best practices: css - title - H1 - alt - ref tags </li></ul></ul><ul><ul><li>keyterm matrix </li></ul></ul><ul><ul><li>meta tag data </li></ul></ul><ul><ul><li>.htaccess URL management & cannonicalization </li></ul></ul><ul><ul><li>xml sitemaps & search engine submission  </li></ul></ul><ul><ul><li>Google webmasters, googlebot indexing & robots.txt </li></ul></ul><ul><ul><li>seo content copywriting </li></ul></ul><ul><ul><li>link development  </li></ul></ul>(888) 528 - 8688
  7. 7. email marketing <ul><ul><li>list creation & importing </li></ul></ul><ul><ul><li>website form data capture </li></ul></ul><ul><ul><li>list segmentation </li></ul></ul><ul><ul><li>email coding </li></ul></ul><ul><ul><li>deliverability reporting </li></ul></ul><ul><ul><li>CAN-SPAM law compliance  </li></ul></ul><ul><ul><li>email drip campaign, auto responder & welcome emails </li></ul></ul><ul><ul><li>list management & unsubscribes </li></ul></ul><ul><ul><li>a/b testing </li></ul></ul>(888) 528 - 8688
  8. 8. internet marketing strategy >> create online visibility through increased targeted traffic        >> segmentation funneling to access relevant content            >> enhance website usability with open navigation                >> collect click-path data to gain visitor insight increase roi with more conversions
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