internet marketing capabilites web analytics | landing-pages | seo | sem | email

web analytics - data web analytics reporting software implementation: SiteCatalyst, Coremetrics, IndexTools, Google Analytics heat-mapping: track & record page-level user click patterns geographic information system traffic triangulation: match visitor location to marketing reach interest list / customer database mining: generate behavioral & socio-economically driven marketing segments campaign trafficking: set-up monitoring, track revenue, monetize leads, and report on roi, cpa, & cps campaign types: email, ppc, display, affiliate & off-line (888) 528 - 8688

web analytics reporting software implementation:

SiteCatalyst, Coremetrics, IndexTools, Google Analytics

heat-mapping: track & record page-level user click patterns

geographic information system traffic triangulation: match visitor location to marketing reach

interest list / customer database mining: generate behavioral & socio-economically driven marketing segments

campaign trafficking: set-up monitoring, track revenue, monetize leads, and report on roi, cpa, & cps

campaign types: email, ppc, display, affiliate & off-line

web analytics - analysis traffic overview kpi monitoring visitor behavior roi projections data-driven decision making campaign/tactic comparison conversion tracking a/b test & target deliberation taguchi sequences multivariate data extrapolation markov chain monte carlo computations bayesian modeling & probabilities testing (888) 528 - 8688

traffic overview

kpi monitoring

visitor behavior

roi projections

data-driven decision making

campaign/tactic comparison

conversion tracking

a/b test & target deliberation

taguchi sequences

multivariate data extrapolation

markov chain monte carlo computations

bayesian modeling & probabilities testing

landing pages baseline research: identify prospects & traffic sources strategy: blueprint navigation, messaging & user affinity targeted message: copy, syntax & call to action usability: streamlined user-focused navigation conversion: integrate forms, tracking & re-messaging (888) 528 - 8688

baseline research: identify prospects & traffic sources

strategy: blueprint navigation, messaging & user affinity

targeted message: copy, syntax & call to action

usability: streamlined user-focused navigation

conversion: integrate forms, tracking & re-messaging

search engine marketing vendors: Google AdWords, MSN adCenter, Yahoo! Search Marketing media partners: ADSDAQ, Ad.com, Facebook, etc. keyword & keyterm research geo-targeting research prospect online publications for reach campaign set-up per each vendor or media partner conceptual approach ad group set-up per each search component conversion tracking: revenue or lead gen (888) 528 - 8688

vendors: Google AdWords, MSN adCenter, Yahoo! Search Marketing

media partners: ADSDAQ, Ad.com, Facebook, etc.

keyword & keyterm research

geo-targeting research

prospect online publications for reach

campaign set-up per each vendor or media partner

conceptual approach

ad group set-up per each search component

conversion tracking: revenue or lead gen

search engine optimization page coding best practices: css - title - H1 - alt - ref tags keyterm matrix meta tag data .htaccess URL management & cannonicalization xml sitemaps & search engine submission Google webmasters, googlebot indexing & robots.txt seo content copywriting link development (888) 528 - 8688

page coding best practices: css - title - H1 - alt - ref tags

keyterm matrix

meta tag data

.htaccess URL management & cannonicalization

xml sitemaps & search engine submission

Google webmasters, googlebot indexing & robots.txt

seo content copywriting

link development

email marketing list creation & importing website form data capture list segmentation email coding deliverability reporting CAN-SPAM law compliance email drip campaign, auto responder & welcome emails list management & unsubscribes a/b testing (888) 528 - 8688

list creation & importing

website form data capture

list segmentation

email coding

deliverability reporting

CAN-SPAM law compliance

email drip campaign, auto responder & welcome emails

list management & unsubscribes

a/b testing

internet marketing strategy >> create online visibility through increased targeted traffic >> segmentation funneling to access relevant content >> enhance website usability with open navigation >> collect click-path data to gain visitor insight increase roi with more conversions