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Popular Smartphone Apps in Singapore

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This presentation shows some popular smartphone apps in Singapore. …

This presentation shows some popular smartphone apps in Singapore.
It also explains smartphone usage in Singapore, penetration rate, market share and so on.

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  • 1. Popular Smartphone Apps in Singapore Information retrieved 19th May 2014 SITEENGINE INC. http://www.siteengine.co.jp/en/
  • 2. Android Applications Information retrieved 19th May 2014
  • 3. Top Free Apps on Android App Name Category 1 WhatsApp Messenger Communication 2 Facebook Social 3 Viber Communication 4 Facebook Messenger Communication 5 Skype – free IM & video calls Communication 6 Don’t Tap The White Tile Games: Arcade 7 WeChat Communication 8 Clean Master – Free Optimizer Tools 9 Instagram Social 10 Candy Crush Saga Games: Casual http://www.appannie.com/apps/google-play/top/singapore/
  • 4. 1. WhatsApp Messenger  A cross-platform mobile messaging app.  Available for iPhone, BlackBerry, Android, Windows Phone and Nokia.  Uses the mobile phone internet data plan to send messages.  Users can also create groups, send each other unlimited images, video and audio media messages.  500 million active users worldwide. https://play.google.com/store/apps/details?id=com.whatsapp http://www.forbes.com/sites/amitchowdhry/2014/04/22/whatsapp-hits-500-million-users/
  • 5. 2. Facebook  Facebook mobile application  Share updates, photos and videos  Platform for texting, chatting and group conversations  Platform for games and other applications https://play.google.com/store/apps/details?id=com.facebook.katana
  • 6. 3. Viber  Free texts, calls, photo and video messages to Viber users worldwide over Wifi or 3G  Calls to non-Viber mobile and landline numbers at low rates  Available on desktop, IPhone, Android, Windows phones, Blackberries, Bada and Nokia  Syncs with the user’s mobile contact list  More than 200 million users worldwide https://play.google.com/store/apps/details?id=com.viber.voip
  • 7. 4. Facebook Messenger  Facebook chat mobile application  Platform for texting Facebook friends and mobile contacts using the phone’s mobile data plan  Free calls worldwide  Does not require Facebook to be open https://play.google.com/store/apps/details?id=com.facebook.orca
  • 8. 5. Skype – free IM & video calls  Skype mobile application.  Utilizes the phone’s mobile data plan  Free instant messaging services  Free face to face video and voice calls over a 3G or Wifi connection  Low cost calls and text messages to mobiles and landlines.  Free photo, video and other file sharing services https://play.google.com/store/apps/details?id=com.skype.raider
  • 9. Top Paid Apps on Android App Name Category 1 Minecraft – Pocket Edition Games: Arcade 2 SwiftKey Keyboard Productivity 3 Poweramp Full Version Unlocker Music & Audio 4 Titanium Backup PRO Key ★root Tools 5 Nova Launcher Prime Personalization 6 TuneIn Radio Pro Music & Audio 7 Quizdell PREMIUM Games: Trivia 8 Monument Valley Puzzle 9 Root Explorer Productivity 10 Swype Keyboard Productivity http://www.appannie.com/apps/google-play/top/singapore/
  • 10. 1. Minecraft – Pocket Edition  USD6.99 in the Android store (¥600)  Adventure game  Place blocks to build things  Pocket edition includes Survival and Creative modes, multiplayer over a local Wi-Fi network and randomly generated worlds https://play.google.com/store/apps/details?id=com.mojang.minecraftpe
  • 11. 2. SwiftKey Keyboard  USD3.99 in the Android store (¥299)  Keyboard application  Provides autocorrect and next-word predictions  Available in 61 languages (up to 3 can be enabled at once)  Offers tapping and gesture typing https://play.google.com/store/apps/details?id=com.touchtype.swiftkey
  • 12. 3. Poweramp Full Version Unlocker  USD3.99 in the Android store (¥408)  Music application  Music player with features like gapless play, an equalization system, crossfade  Supports most popular music file formats  1million+ users worldwide https://play.google.com/store/apps/details?id=com.maxmpz.audioplayer.unlock
  • 13. 4. Titanium Backup PRO Key ★root  USD5.99 in the Android store (¥694)  Backup application  Requires the Titanium Backup (free) app  Offers a number of features including:  Restore individual applications + data from backups  Migrate system data across different ROMs  Encryption  Syncing to Dropbox, Box and Google Drive https://play.google.com/store/apps/details?id=com.keramidas.TitaniumBackupPro
  • 14. 5. Nova Launcher Prime  USD4.00 in the Android store (¥400)  Home screen replacement for Android 4.0+  Offers features including:  Color/Icon Themes  Scrollable Dock  Folder Icons  Folders in App Drawer  Dock swipes  Custom tabs https://play.google.com/store/apps/details?id=com.teslacoilsw.launcher.prime http://play.google.com/store/apps/details?id=com.teslacoilsw.launcher
  • 15. iOS Applications Information retrieved 19th May 2014
  • 16. Top Free Apps on iOS App Name Category 1 100 Balls Games 2 Calendars 5 – Smart Calendar and Task Manager with Google Calendar Sync Productivity 3 Flappy Bird – New Season Entertainment 4 Creative Kill 2 – Stickman Edition Games 5 ActiveSG Sports 6 Starbucks Singapore Food and Drink 7 Make It Rain: The Love of Money Games 8 2048 Games 9 Angry Birds Epic Games 10 Piano Tiles – Don’t Tap the White Tile Games http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone
  • 17. 1. 100 Balls  Game Application  Objective is to fill moving cups with falling balls  Tests users reactions in a single tap games  Short game (~5 min)  In-App Purchases: Yes https://itunes.apple.com/us/app/100-balls/id848218959?mt=8
  • 18. 2. Calendars 5  Calendar Application  Natural language input  Task manager  Event-focused interface  Works online and offline  In-App Purchases: No  (was free for a short period of time, currently a paid application (US2.99) ) https://itunes.apple.com/app/id697927927
  • 19. 3. Flappy Bird – New Season  Game Application  Simple gaming interface  Tap to fly  Avoid pipes and try to get 4 medals  In-App Purchases: No https://itunes.apple.com/app/id830258023
  • 20. 4. Creative Kill 2 – Stickman Edition  Game Application  Simple gaming interface  Point-and-click stickman action game  In-App Purchases: No https://itunes.apple.com/app/id874727490
  • 21. 5. ActiveSG  Local Singapore application  For exploring sports and activity venues located throughout Singapore.  Make searches, reservations, registrations, purchases and quick payments  Real-time access to all facilities and programmes made available to the public by Sport Singapore  In-App Purchases: No https://itunes.apple.com/app/id827595244
  • 22. Top Paid Apps on iOS App Name Category 1 Afterlight Photo and Video 2 Sleep Cycle alarm clock Health and Fitness 3 The Amazing Spider-Man 2 Games 4 gothere.sg Travel 5 Minecraft – Pocket Edition Games 6 Heads Up! Games 7 Cool Lock Screens Lifestyle 8 Ultimate Guitar Tabs Music 9 Mextures Photo and Video 10 A Dark Room Games http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone
  • 23. 1. Afterlight  USD0.99  Photo editing application  Simple design  15 Adjustment tools, 59 filters, 66 textures, 77 frames  In-App Purchases: Yes https://itunes.apple.com/app/id573116090
  • 24. 2. Sleep Cycle alarm clock  USD0.99  Alarm clock application  Uses the accelerometer in the iPhone to monitor movement during sleep  Finds the optimal time to wake you up during a 30 minute window that ends at the user set alarm time  Sleep statistics and graphs for every night  In-App Purchases: Yes https://itunes.apple.com/app/id320606217
  • 25. 3. The Amazing Spider-Man 2  USD4.99  Official game of the Amazing Spider-Man 2 movie  Users play as Spider-Man  Original storyline that expands on the film  New characters and Spider-Man suits, high quality voice acting and cinematic cut scenes  In-App Purchases: Yes https://itunes.apple.com/app/id779561331
  • 26. 4. gothere.sg  USD3.99  Map application  Directions within Singapore (with estimated trip duration, fare and time)  Compare between alternative routes  Search for popular locations and points of interest  In-App Purchases: No https://itunes.apple.com/app/id348131804
  • 27. 5. Minecraft – Pocket Edition  USD6.99  Adventure game  Place blocks to build things  Pocket edition includes Survival and Creative modes, multiplayer over a local Wi-Fi network and randomly generated worlds  Ranks No.1 in Top Paid Apps on Android  In-App Purchases: No https://itunes.apple.com/app/id479516143
  • 28. Top Grossing Applications Information retrieved 19th May 2014
  • 29. Top Grossing Android iOS 1 Clash of Clans Brave Frontier 2 Brave Frontier Clash of Clans 3 Kung Fu House-english Candy Crush Saga 4 Castle Clash Battle Camp 5 Ace Fishing: Wild Catch Game of War – Fire Age 6 Candy Crush Saga Slotomania – FREE Slots 7 Slotomania – FREE Slots LINE COOKIE RUN 8 LINE COOKIE RUN Boom Beach 9 媚姬Online 三国志ONLINE 10 Farm Heroes Saga 媚姬Online http://www.appannie.com/apps/google-play/top/singapore/ http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone
  • 30. Brave Frontier • Free to play • In-App Purchases: Yes • Classic style role-playing game • Team up with friends • Over 100 missions • Collect pixel-crafted heroes • Compete in the arena to receive rewards. https://play.google.com/store/apps/details?id=sg.gumi.bravefrontier https://itunes.apple.com/app/id694609161
  • 31. Clash of Clans • Free to play • In-App Purchases: Yes • Combat strategy game • Build a village, train troops and battle with other players online • Join or create your own clan • Strategic planning and competitive fast-paced combats. https://play.google.com/store/apps/details?id=com.supercell.clashofclans https://itunes.apple.com/app/id529479190
  • 32. Smartphone Usage in Singapore
  • 33. Smartphone users in Singapore • Smartphone penetration at 87% (2013). http://www.nielsen.com/sg/en/insights/news/2013/the-asian-mobile-consumer-decoded0.html http://www.ida.gov.sg/~/media/Files/Infocomm%20Landscape/Facts%20and%20Figures/SurveyReport/2012/2012HHmgt.pdf 56 94 95 78 46 15 65 PERCENTAGE OF COHORT Smartphone User Demographics 2012 7 - 14 years 15 - 24 years 25 - 34 years 35 - 49 years 50 - 59 years 60 years and above All residents
  • 34. Smartphone usage in Singapore • Mobile data usage has been increasing over the years. • From 0.68 Petabytes in 2008 to 7.66 in 2013. http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications#9
  • 35. Smartphone market share in Singapore • Samsung has the largest market share in Singapore currently (based on shipments). http://www.straitstimes.com/breaking-news/singapore/story/galaxy-s5-not-game-changer-it-will-help-samsung-take-the-lead-20140226
  • 36. Mobile Phone usage in Singapore • General mobile-related activity levels across different time zones of the day Singapore vs Japan comparison: http://discovermobilelife.com/
  • 37. Android vs iOS in Singapore • On overall, Android has a larger market share. • The iOS market share has been declining. • The Android market share is on the rise. http://www.reuters.com/article/2013/01/27/us-apple-asia-idUSBRE90Q0IV20130127 https://www.comscore.com/Insights/Blog/Mobile_Device_Usage_Singapore_vs_Hong_Kong#imageview[singapore_vs_hongkong]/1/ 20 43 55.8 72 50 39.8 0 10 20 30 40 50 60 70 80 JAN-12 JAN-13 2014 Market Share Android iOS
  • 38. About us Website: http://www.siteengine.co.jp/en/ Facebook: http://www.facebook.com/siteengine (Japanese) Email: info@siteengine.co.jp SITEENGINE INC. is a webmarketing agency for South East Asia market based in Tokyo, Japan. We help brands to expand their business in South East Asia. We translate websites and ads into Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese, Khmer and Japanese. We have an affiliate in Bangkok, Thailand.