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Sustainable Business Project Design in Second Life®
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Sustainable Business Project Design in Second Life®

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A sustainable design is functional, efficient, and aesthetic. This presentation reviews these sustainability elements in the context of successful Second Life® virtual environment projects using case …

A sustainable design is functional, efficient, and aesthetic. This presentation reviews these sustainability elements in the context of successful Second Life® virtual environment projects using case study data to illustrate its points.

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  • 1. Sustainable Business Project Design in Second Life Planning for Efficiency and Aesthetics Sitearm Madonna sitearm@gmail.com www.siterma.com Siterma Consultants and Expeditors Second Life Virtual Worlds Projects Siterma 1
  • 2. Sitearm Madonna • Resident in Second Life since October 2005 – Came from “city building game” online community – Goals focus on building a strong economy and high quality of life • Primary SL portfolio: Dublin in SL, USC Center for Public Diplomacy, Diegoland – Consulting and Project Management • Pre-SL Background – Education in Physics, Systems Engineering – Work experience in Corporate Information Technology, Entrepreneurial Organization Development Siterma 2
  • 3. Agenda • Introduction • Sustainability Defined • Sustainability Elements in Second Life • Case Study Comparison • Summary Siterma 3
  • 4. Sustainability • Sustainability means longevity – Jericho – Oldest continuously inhabited city on earth – Greek Alphabet – Oldest alphabetic script in continuous use today – See: Metaverse Messenger 01-16-2007 – Or Google: “sustainable design” Siterma 4
  • 5. Sustainability Elements • Sustainability requires efficiency and aesthetics – Working with constrained resources – Attraction • PRESENTING THE SUSTAINABILITY CONCEPT MODEL VERSION 1-0... Siterma 5
  • 6. Sustainability Concept Model 1-0 (Patent Pending) Attraction Aesthetics Investment Sustainability Efficiency Investment Exceeds Expenditure Siterma 6
  • 7. Conditions for Sustainability in Second Life • Sustained Positive Energy – Investment: Time, Attention, Enthusiasm, Money – Return: Growth, Challenge, Pleasure, Fun, Service, Income • Efficient Use of Resources – Prims, Square Meters, Textures, Milliseconds, Designers, Consultants, Staff, Talent • Financial Viability – Tier, Operating Expenses • Attraction – Traffic, Group – Publicity, Word of Mouth, Income Siterma 7
  • 8. Case Study in SL Sustainability Dublin in SL Diegoland • Themed Entertainment Sim – • Themed Entertainment Sim – Dublin, Ireland San Diego, CA – Opened 29th April, 2006 – Opened 5th May, 2007 – Regularly featured in – First print article July 2007 worldwide media – Popular photorealistic build – Popular photorealistic build – Unique terraform simulating – Popular live music events rural, urban, beach areas featuring SL and RL artists – Popular live music events – Several artists debuted in SL featuring SL and RL artists in DublinSL • Shares Dublin staff and event – Regular weekly simulcasts management • Dublin in SL School of Event Management – Outsourced three other sim projects to date in 2007 Siterma 8
  • 9. Dublin in SL - Beatlefest Ham Rambler "cuts a rug" at the Second Life Beatlefest held Monday October 9th as a tribute on John Lennon's 66th birthday. Ten artists played 50 songs live. Two concerts were held serving both UK and US evening hours. Stats showed that 9 Siterma 200 listeners from 20 different countries enjoyed the concerts.
  • 10. Dublin in SL – Bedford Simulcast Tony Moore's latest innovation is his special arrangement to simulcast Bedford UK Artist performances into Second Life every Thursday. Moore's audiences “are fascinated and highly entertained by the Siterma 10 unique concept and colourful spectacle that they are part of."
  • 11. Diegoland – Balboa Park View from Balboa Park looking North: Balboa Theatre Marquee and Dome on left, back of Louis Building on right, California Tower and Dome in distance. Siterma 11
  • 12. Diegoland – Croce’s Simulcast MidKnight Auer a.k.a. David Patrone brings a real jazz quartet streaming live from real gigs into Second Life venues weekly. Shown here is Auer performing simultaneously from Croce's Restaurant and 12 Siterma Jazz Bar in real world San Diego into Club Wicked.
  • 13. Dublin and Diegoland Comparison Statistics • Efficient Use of Resources – Money, Prims, Square Meters, Textures, Milliseconds, Designers, Consultants, Staff, Talent • Attraction – Traffic, Group – Publicity, Word of Mouth, Income • Financial Viability – Tier, Operating Expenses • Sustained Positive Energy – Growth, Challenge, Pleasure, Fun, Service – Time, Attention, Enthusiasm, Money Siterma 13
  • 14. Efficiency - Prims Dublin in SL Diegoland • Available 15,000 • Available 15,000 • Used 14,212 • Used 10,309 – Venues (6), Facades – Venues (6), Facades – 2,763 Rent Used – 2,241 Rent Used (17/21) (21/21) – 437 Rent Liability – 1,309 Rent Liability • Free 788 • Free 4,691 – Buffer 2,000 – Buffer 2,000 – Growth (1,212) – Growth 2,691 Siterma 14
  • 15. Vote for WEB-261! Jira.SecondLife.com Attraction, Growth, Income Dublin in SL Diegoland • Average Daily Traffic • Average Daily Traffic – August 17,700 – August 4,800 – July 15,700 – July 5,300 • Average Group Size • Average Group Size – August 4,700 – August 500 – July 4,600 – July 420 • Monthly Income USD • Monthly Income USD – In World 150.00 – In World 170.00 – Real World 425.00 – Real World 0.00 Siterma 15
  • 16. DublinSL.com Siterma 16
  • 17. Awareness Dublin in SL Diegoland • Media Hits • Media Hits – 1/month – 1/quarter – Radio, Television, Print – Print • RL Presentations • RL Presentations – Live – Warner Music UK, – Email/Phone – 10/month IBM UK, Dublin Tourist • Google Hits – Email/Phone – 4/month – “Diegoland Second Life” 3 • Google Hits – “Champion Valiant” 10 – “Dublin in SL” 800 – “Ham Rambler” 380 Siterma 17
  • 18. Next Steps Dublin in SL Diegoland • Goals • Goals – Double current traffic – Double current traffic – Add new types of events – Continue adjusting event mix – Add new types of venues – Increase media hits – Acquire further outside funding – Acquire first outside funding • New Development – Restore Dublin 1 prim buffer – Dublin 2 “Shamrogue Island” build in progress (RL funded) – Dublin 3 build in progress (RL funded) Siterma 18
  • 19. Summary • Sustainability means “longevity” – A sustainable design is efficient and aesthetic – It attracts resources and uses them well – Sustainability is in itself attractive • Lessons learned operating Dublin in SL have been successfully used to “jump start” Diegoland – Prim budget planning for growth – Earlier achieved media hits – Efficient sharing of generic costs freeing some investment for further elaborating unique themes Siterma 19
  • 20. Thank You! • More Information: www.siterma.com - Sustainability Design Info Vote for WEB-261! Jira.SecondLife.com Siterma 20

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