SLCC 2011 - How SL Businesses and Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life by Jeff Montegut - SL Stingray9798 Rayma
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SLCC 2011 - How SL Businesses and Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life by Jeff Montegut - SL Stingray9798 Rayma

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Find out how the American Cancer Society's Relay For Life works with SL Businesses for a mutually beneficial relationship. What are the benefits for participating in SL fundraising and how these ...

Find out how the American Cancer Society's Relay For Life works with SL Businesses for a mutually beneficial relationship. What are the benefits for participating in SL fundraising and how these partnerships can bring positive changes to both parties.

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SLCC 2011 - How SL Businesses and Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life by Jeff Montegut - SL Stingray9798 Rayma SLCC 2011 - How SL Businesses and Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life by Jeff Montegut - SL Stingray9798 Rayma Presentation Transcript

  • How SL Businesses & Non-Profits WorkTogether for a MutuallyBeneficial Relationship in Second Life
  • Second Life StatisticsSince April, daily registrations have increased by approx. 6,000
  • Second Life StatisticsAverage monthly remains steady for past 3 quarters
  • Second Life StatisticsExchange rate is improving and at a 6-quarter best
  • Second Life StatisticsYear over year, the 2010 average of monthly economic participantswas up 4% from 2009’s average.
  • Second Life StatisticsDriven by greater merchant adoption and improved shopping features,web merchandise sales volume grew 5.8% in Q4. 2010 web salesvolume was up 104% relative to 2009.
  • Second Life StatisticsWorld size is within a 1% range of the last 2 quarters.
  • Second Life Statistics• Interest in Second Life has not peaked• Stable community with active regular users• Linden Economy is improving• People are spending moneyThis is the equivalent of a mature city with a steady population size, full of diverse, creative, artistic, intelligent people with an entrepreneurial spirit and a passionate dedication to their community.
  • How Avatars Use Second Life• Information Seekers• Digital Consumerism• Recreation• Artistic Expression• Charitable Giving• Self-Expression• Social Engagement• Creative Development
  • The American Cancer Society’sPresence in Second Life• Cancer Survivor & Caregiver Support Groups• Cancer Information• ACS Programs/Services• Memorial Garden• Relay For Life
  • Relay For Life of Second Life • 2005 2011 • $5,000 usd $375,000 usd • 315 avatars 2,140 avatars • 6 regions 140 teams 41 regions Total Raised in Second Life: $1,251,500 * 4 consecutive years of $200,000+ * Raised our 1 millionth dollar in 2011
  • Future GrowthInitiated in 2011• Expansion to other Virtual Worlds• Relationships with new SL-corporate partners (Amaretto, KittyCatS, Ozimals)• Within Second Life – Reach new niche-market communities/groups – Provide NCIC Support in-world – Grow participation in RFL – Improve quality of information-delivery
  • Why do SL Businesses Partner withthe American Cancer SocietyNon-Profit Considerations • Our Philosophy • Donation Integrity • Branding • RL Representation Second Life users are more passionate about their experience online and are loyal to entities that legitimize their efforts by supporting/recognizing their avatar’s existence.
  • ©2010 American Cancer Society, Inc. No.0052.21