Sister Cities and Friends in SL
Mayor’s Meeting 16th January 2009
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Agenda
• Welcome and Introductions
• Review SCF Concept
– Strategies
– Benefits
– Statistics
– European Second Life Conference 2009
• 2Q SCF Directions
– Discussion
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

SCF Strategies
• Our purpose is to help members...
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Recognize that virtual worlds are still
in early stages...
Primitive UFOs
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Avoid the more obvious virtual worlds
misconceptions...
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Avoid mistakes made by others in the
past...
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Avoid mistakes likely to come in the
near future...
“Say... what’s a mountain goat doing
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way up here in a cloud bank?” 7
Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Feel assured that we know exactly
what we are doing...
“Whoa! That was a good one! Try it,
Hobbs – just poke his brain right where
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my finger is.” 8
Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Clarify typical communication
confusions...
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

And simplify the complexities of virtual
worlds management...
What the customer How the consultant What operations
really needed described it installed
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Sister Cities and Friends in SL have accepted 60% and
rejected 40% of identified candidates so far
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SCF is a quality project – We
care about who we invite. We
have high standards to give
best results to all.
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Sister Cities and Friends in SL complements the
Linden Lab Community Gateway Program
People with a
positive first
experience
COME BACK
to where they
started.
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Sister Cities and Friends in SL Increases Member
Visibility to New and Experienced Registrants
SCF TP’s residents to
signs at Members’
central arrival points
SL Web Sites
and REGAPIs
Sister Cities
and Linden
Lab have
overlapping Members provide
interests to residents a
retain New positive first
Registrants. experience to keep
them coming back
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

SCF Benefits
• Bottom Line
– We TP them from SL Help Islands to the SCF sign at your Region
– You show them around, give them a good time, and keep them coming
back!
• Guests
– Faster access to quality themed social networking sims, home towns
and home languages
– Increased positive first experience for new registrants
• Members
– Increased visibility to new and experienced residents
– Increased visibility to new clients interested in virtual reality presence
• Linden Lab
– Increased retention of new registrants including international
languages
– Increased positive publicity
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

SCF Statistics
218 sims
• Members
represented by
– 19 Cities (48 Sims)
members so
– 12 Friends (170 Sims)
far!
• Networked Teleport Sign Board Locations
– 31 Member Islands (So Far!) (~1,000,000 USD/YR)
– 30 SL Help and 3 Developer Islands (So Far!)
• Traffic
– 86% of members have reported immediate increases
– Within the first week of being added to the sign boards
– New and experienced registrants
• Home Towns and Languages
– 18 Nationalities
– 10 Languages
• English, Dutch, German, Czech, Romanian, Italian, Portugese, Polish,
Spanish, French, and Luxembourgish. Culture, Arts, Music and History are
highlighted in the themed sims along with International appeal.
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

European Second Life Conference
2009
• Dates and Location
– 22nd, 23rd, 24th May 2009 in Amsterdam
• Details
– The first European SL Community Conference in Second Life!
– \"Awareness and Avatars United\"
– Web Site: www.metameets.com
• Organizers Include
– Joja Dhara (Groningen in SL)
– Ham Rambler (Dublin in SL)
– Debs Regent (London in SL)
• Linden Invitees Include
– Katrin Linden (European Business Programs Specialist)
– Clare Linden (European Marketing Director)
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

SCF 2Q 2009 Directions
• Directions
– Breadth
• Continue to interview and add new members, and
– Depth
• Focus on increasing
current members’ success
• RL Visits
– European SL Conference 2009
– Individual Member RL Meets
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Discussion
• Member operations support
• Monetization of social networks
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

Thank You!
• SCF Management Team
– Sitearm Madonna
– Annie Milestone
– Cher Harrington
– Eria Ziemia
– Joja Dhara
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Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!

lf Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!