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Content creation examples and tips

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. Discuss - content creation, sharing, value, and protection …

. Discuss - content creation, sharing, value, and protection
. Using - examples from both real life and the creation and management of Dublin Virtually Live as an online space and community
. Able to address with regard to your own career:
+ What is content
+ Content value
+ Examples
+ Challenges
+ Intellectual property protection

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  • 1. Sitearm● Planner and expediter for projects in community, spirituality, arts.● Le nom en ligne for James Neville Content Creation Examples and Tips - SITEARM 1
  • 2. Content Creation Examples and Tips● Discuss - content creation, sharing, value, and protection● Using - examples from both real life and the creation and management of Dublin Virtually Live as an online space and community● Able to address with regard to your own career: – What is content – Content value – Examples – Challenges – Intellectual property protection Content Creation Examples and Tips - SITEARM 2
  • 3. What is content?● Content is any material that results from an idea or concept having been expressed into a physical recording medium. – Physical media include rock, paint, wood, paper, ink, film, vinyl, digital memory, and any other medium that can take an "impression" from a "tool" wielded by the content creator.● Content is not content until it is physically recorded. – Because content is recorded, it is shareable: another can see, feel, hear, taste it. – Because content is recorded, it is copyable. Content Creation Examples and Tips - SITEARM 3
  • 4. Real life content Content Creation Examples and Tips - SITEARM 4Stonehenge 2950-1600 BC; Cave at Lascaux, France 15,000-13,000 BC
  • 5. Real life content copying Content Creation Examples and Tips - SITEARM 5 Stone Age Tools 2.5 Million BC
  • 6. Content value● The cost of creation of content is set by the content creator - material cost, creation time, "thinking about it" time, skills required to create the content.● The market price of virtual content is set by the content viewer - demand (necessary vs. optional), availability (rare vs. common), quality (high vs. substandard), and awareness (known vs. unknown) – The value of content is what other people are willing to trade for it, whether the trade be in legal tender, equivalent goods and services, prestige, or other currencies. Content Creation Examples and Tips - SITEARM 6
  • 7. Content cost of creation Content Creation Examples and Tips - SITEARM 7 Materials, Skills, Research Time, Design Time, Production Time
  • 8. Content market price Content Creation Examples and Tips - SITEARM 8Necessity vs Luxury; Brand Name vs Generic; Simple vs Gourmet
  • 9. Content value Content Creation Examples and Tips - SITEARM 9Cash, In Kind Goods, In Kind Services, Prestige
  • 10. Content examples – real world● Words, music, images, photographs, animations, videos, scripts (programming code), food, lyrics, graphic patterns, logos, websites, toys, devices, sculptures, carvings, buildings – The Book of Kells, “Lady Madonna”, “The Thinker”, DIT Coat of Arms, DIT Aungier Street Campus – Todays lunch, this evenings newscast, blog posts, notes, emails, texts, pics, doodles● We are all content creators, all the time. Content Creation Examples and Tips - SITEARM 10
  • 11. Famous content real world Content Creation Examples and Tips - SITEARM 11The Thinker, Burj Khalifa, The Beatles, Harry Potter, Mona Lisa, Buzz Lightyear
  • 12. Everyday content real world Content Creation Examples and Tips - SITEARM 12 blog post, graffiti, doodles, dinner, email
  • 13. We are all content creators all the time Content Creation Examples and Tips - SITEARM 13 History of Mankind, childrens art class, adults working meeting, Burning Man
  • 14. Content examples – Dublin VL● All Dublin VL content is made of prims, textures, mesh, and scripts recorded in digital memory. – DIT Skybox - clickable door, entry ledge, “you are here” map, freebies poster, teleport signs – Blarney Stone Irish Bar - taps, bar stools, dance animations, music stage, paneling, booths, tip jars – Dublin VL - River Liffey, Halfpenny Bridge, Guinness Brewery, Universities, Cathedrals, Grafton Street, Saint Stephens Green● Dublin Amphitheatre, Dublin Conference Area * Reference: CTRL-SHIFT-R Content Creation Examples and Tips - SITEARM 14
  • 15. Content creation Dublin VL Content Creation Examples and Tips - SITEARM 15 Regular prim, Sculpted prim, Texture (mahogany), Script, Avatar
  • 16. Content rendering Dublin VL Content Creation Examples and Tips - SITEARM 16 Cathedral in wire frame; Cathedral fully rendered
  • 17. Content Dublin VL Content Creation Examples and Tips - SITEARM 17OConnell Bridge, The Blarney Stone, Highland Marching Band, Blarney Stone (interior)
  • 18. Content challenges – Dublin VL● How to make a satisfactory "caricature" of real life in Second Life® – Give visitors an authentic feel, without totally overwhelming the limited capacity of one private island to hold and operate thousands of prims, textures, scripts, and Avatars.● How to establish and maintain relationships with real world content owners, whose content has been reproduced in Dublin VL – Dublin VL Blarney Stone is modeled on real world Gogartys at the corner of Fleet and Anglesea streets, Temple Bar. Content Creation Examples and Tips - SITEARM 18
  • 19. Real vs virtual Dublin VL Content Creation Examples and Tips - SITEARM 19 River Liffey, Grafton Street, DIT Aungier Street Campus
  • 20. Real vs virtual Blarney Stone Content Creation Examples and Tips - SITEARM 20 The Blarney Stone; The Oliver St John Gogarty Bar
  • 21. Intellectual property“Creations of the mind for which exclusive rights are recognized” IP category Asset Protected Duration Example Copyright Right to copy and be credited for Authors lifetime The Happy musical, literary, and artistic works plus 50 to 70 Birthday Song created by an author years Trademark™℠ Words, phrases, symbols that identify Duration of active Jet Ski products, services from a unique source use plus 5 years Patent Discoveries and inventions of processes, 20 years Velcro machines, articles of manufacture, compositions of matter Industrial design A shape, configuration or composition of 10 to 20 years Statue of Liberty rights pattern or color in two- or three- dimensional form Trade secrets A practice which derives independent In principle, Coca-Cola economic value from not being publicly indefinitely known Source: Wikipedia Content Creation Examples and Tips - SITEARM 21
  • 22. Intellectual property protection● When does IP need to be "protected" from copying? – Is the content creator making a living from selling the content? – Will the content creator net lose or net gain if their content is copied, and by how much? – Was the cost to make the first instance of the content spectacularly high? – Is the market price for the content spectacularly high? – Is the cost to make each additional incremental copy spectacularly low? Content Creation Examples and Tips - SITEARM 22
  • 23. Protection options● “Classical” rigid protection – When I sign on with a corporation as a salaried employee, I sign away all ownership rights to whatever I create while working during corporation hours and using corporation resources. – When I write and publish a book, I copyright it so that no one may copy, resell, or share any portion of my book without my permission.● “Creative Commons” tailorable protection – Copying; attribution; modification; commercial use Content Creation Examples and Tips - SITEARM 23
  • 24. Copy “right” and “left” Content Creation Examples and Tips - SITEARM 24 Copyright notice; Creative Commons license options
  • 25. Content tips summary● We are all content creators all the time – The cost to create content is set by the content creator. – The market price of content is set by the content viewer. – The value of content includes alternative currencies such as prestige, good will, equivalent goods and services – not just legal tender.● Keep a tab on the content you create – Keep dated content source copies. – Use both rigid and tailorable flexible content protection and sharing systems. Content Creation Examples and Tips - SITEARM 25
  • 26. Thank You!Content Creation Examples and Tips - SITEARM 26