IGNORANT MARKETERS RAVE that increasing your website traffic is the online marketing panacea. It's just a numbers game, they will tell you. You just have to get enough people to see your site, then you will increase your business.
Piffle and pooh. Website conversion is far more important than traffic.
Think about it: Would you rather have 5,000 website visits per month with a 1% conversion rate (50 leads/month), or 2,000 visits per month with a 3% conversion rate (60 leads/month)?