EAP Venture<br />Concept Note<br />By:<br />Sitash and Manik<br />Co-founders, Jade Magnet<br />www.jademagnet.com<br />
Creativity is at the very epicenter of the universe.<br />Jade Magnet is all about tapping creative talent<br />across the...
The platform is the solution<br />          It’s difficult to source creative skills<br />          Access to unlimited cr...
The creative market - today<br />People’s<br /> inputs<br />$<br />Restaurant needs launch advertising<br />Market Researc...
“Uncluttering” the creative market<br />Experienced<br />Strategists<br />Media Space &<br />Technology Partners<br />Inde...
Platform Players<br />Independent<br />Clients<br />Providers<br />Partners<br />A/C Managers<br />THEY ARE<br /><ul><li> ...
 Non-profit orgs / NGOs (India & US)
 Governments</li></ul>REACHING THEM<br /><ul><li>Alliances with local associations, businesses which address the same mark...
 Independent Account Managers will automatically get clients to the platform</li></ul>THEY ARE<br /><ul><li>Freelance desi...
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Jade Magnet Concept

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Jade Magnet India’s largest crowdsourcing platform for the advertising and marketing solutions.

With a network of over 1100 creative providers, the platform has served more than 65 clients in last 6 months across various industries designing websites, SEO, SMO, logos & brochures, business cards, ad campaigns in print and digital format, animations, jingles and virals etc. for them.

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Jade Magnet Concept

  1. 1. EAP Venture<br />Concept Note<br />By:<br />Sitash and Manik<br />Co-founders, Jade Magnet<br />www.jademagnet.com<br />
  2. 2. Creativity is at the very epicenter of the universe.<br />Jade Magnet is all about tapping creative talent<br />across the world using the crowdsourcing platform<br />
  3. 3. The platform is the solution<br /> It’s difficult to source creative skills<br /> Access to unlimited creative talent<br /> Cost-quality tussle<br /> Quality available at multiple price points<br /> On-the-ground execution is disconnected <br /> from generation of creative solutions<br /> Ecosystem has end-to-end <br /> solution providers<br /> Takes years for business acceptability<br /> The platform makes creative providers <br /> business-ready from day 1<br />
  4. 4. The creative market - today<br />People’s<br /> inputs<br />$<br />Restaurant needs launch advertising<br />Market Research firm<br />results<br />$<br />$<br />campaign<br />Small agency. <br />2-3 people<br />Media space owner<br />Friend’s friend who designs<br />ideas<br />ideas<br />$<br />Small agency<br />To the target audience<br />Start-up needs a new brochure<br />Ideas &<br />designs<br />Large agency<br />Technology team(s)<br />$<br />ideas<br />Internet <br />campaign<br />Final <br />printed <br />brochure<br />$<br />Same old ideas<br />In-house creative team<br />Printer<br />$<br />Large FMCG needs fresh ideas<br />$<br />People’s<br /> inputs<br />material<br />Market Research firm<br />Printer / fabricator<br />$<br />
  5. 5. “Uncluttering” the creative market<br />Experienced<br />Strategists<br />Media Space &<br />Technology Partners<br />Independent<br />Account Manager<br />Designers<br />Ideas and strategy for the advert<br />Post the brief on platform<br />Restaurant needs launch campaign<br />Marketing<br />Enthusiasts<br />$<br />Design<br />
  6. 6. Platform Players<br />Independent<br />Clients<br />Providers<br />Partners<br />A/C Managers<br />THEY ARE<br /><ul><li> Small & Medium Businesses in India & US
  7. 7. Non-profit orgs / NGOs (India & US)
  8. 8. Governments</li></ul>REACHING THEM<br /><ul><li>Alliances with local associations, businesses which address the same market with a different service
  9. 9. Independent Account Managers will automatically get clients to the platform</li></ul>THEY ARE<br /><ul><li>Freelance designers
  10. 10. Small agencies
  11. 11. Creative students
  12. 12. Mature agencies
  13. 13. Moonlighters</li></ul>REACHING THEM<br /><ul><li> Direct marketing with data from job websites
  14. 14. Road shows and provider meets
  15. 15. Referral programs
  16. 16. Partnerships with academics in design and communication </li></ul>THEY ARE<br /><ul><li> Printers
  17. 17. Fabricators
  18. 18. Media Space owners
  19. 19. Internet ad networks
  20. 20. Equipment rentals
  21. 21. Technologists</li></ul>REACHING THEM<br /><ul><li> Local business road shows
  22. 22. Print and internet media marketing
  23. 23. PR
  24. 24. Referral programs</li></ul>THEY ARE<br /><ul><li> Small biz owners
  25. 25. Creative agencies
  26. 26. PR firms
  27. 27. Individual entrepreneurs</li></ul>REACHING THEM<br /><ul><li> Local business road shows
  28. 28. Print and internet media marketing
  29. 29. PR
  30. 30. Direct marketing with data from job websites</li></li></ul><li>The People<br />Sitash | Co-founder & CEO<br />Sitash is responsible for building the ecosystem. <br />Manik | Co-founder & CMO<br />Manik is responsible for managing client acquisitions and platform marketing.<br />Muki|Angel Investor & Mentor<br />Muki leverages 16 years of experience in the field of creative and marketing solutions. <br />
  31. 31. Some customers<br />
  32. 32. Thank you for your time!<br />Connect with us<br />Sitashwa Srivastava<br />Co-Founder & CEO<br />sitash@jademagnet.com<br />+91-9902433688<br />Manik Kinra<br />Co-Founder & CMO<br />manik@jademagnet.com<br />+91–9986049185<br />www.jademagnet.com<br />

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