Background 1st patent was granted in 1888 for an electronic tablet used for handwriting. In 1915, a patent was granted for a tablet that recognized handwritten characters by analyzing handwriting motion. The 1st publicly demonstrated system using a tablet and handwriting text recognition instead of a keyboard for working with a modern digital computer was created in 1956. In the 1980’s, many companies had commercial tablet products.
Development Tablet computers are an example of pen computing technology. In 1968, Alan Kay attempted to create the Dynabook. The idea was to give children access to digital media. Motivation and funding came from the military who needed electronic, portable, documentation.
Apple Breaks into the Market Apple started a tablet project in 1987, with an eventual release of the Apple Newton in 1993. The Apple Newton had a 6” screen and weighed about 1.76 pounds. The ipad has a 9.7” screen and weighs 1.33 pounds.
Microsoft Comes Along In 1999 Microsoft started a Tablet project. In 2000, they coined the term Microsoft Tablet PC for tablets made to their specifications and running Microsoft Windows OS. Targeted to address business needs; such as note taking devices and portable devices for field work. Used in health care for data capturing. Did not become popular with consumers because of problems: Too heavy to hold with one hand. Flaws Not enough apps specific to the tablets.
Apple Comes back http://www.youtube.com/watch?v=btfbIVGES1I
iPad in its current generation• Runs on IOS• iCloud• Wi-Fi and 3G network - Skype & Text messaging - Microsoft Exchange - Google maps/Navigation system - AirPlay• iBook• Two cameras•Supports over 50 language• World’s largest collection of mobile apps
Hypercompetitive Model • Finding a new window of opportunity in the industry • Adding value Surprises: Shifting the rule: • Cost • A change from the • IPad original tablets in Cannibalization function and ability
RECENT MARKET TRENDS and DEVELOPMENTS Changes in Design: Size, GB, Resolution 2009: Few Tablets Sold 2015: Projected 320 million Tablets Sold High competition is evening out competitors, but Apple has commanding market share
COMPETITION Apple is clear leader in the market Apps Over 61.5% of market share, Down from 63.4% Amazon has surpassed Samsung as number two seller of tablets Samsung strangely provides apple with equipment to develop their iPad Barnes & Noble, Motorola, HTC, Sony, etc... What will other companies have to do to catch up to Apple?
60.00% 53%50.00%40.00%30.00% 26.80% 21.20%20.00%10.00% 0.00% Yes No Maybe
How Tablets Make our Lives Better Facilitates communication. Way to share knowledge Changes the way work is done, making it more efficient. Portable. Fun. Delicious.
Discussion Questions1. What can other companies do to improve themselves and compete with Apple? - Should Kindle and the Nook add communication and app features in their products?2. Do you see tablets as our new way of receiving and obtaining information? - Replacing our textbook and even laptops? - What do you see as the future of tablets?3. How do tablets affect businesses and foster communication within the organization? - Tablets were originally designed for business functions, do you see that continuing or increasing? And in what way?
References Apple.com Microsoft.com News.cnet.com Buck, Stephanie. "Featured in Social Media." Mashable. Web. 22 Feb. 2012. <http://mashable.com/2011/09/27/tablets-popular/>. LUK, LORRAINE, and JESSICA E. VASCELLARO. "Apple, Suppliers Test Tablet With Smaller Screen." The Wall Street Journal. Dow Jones & Company, 15 Feb. 2012. Web. 22 Feb. 2012. <http://online.wsj.com/article/SB1000142405297020479530457722 2354104574994.html?KEYWORDS=tablets>. Perez, Sarah. "Gartner: Apple IPad Will Be Top Tablet Through 2014." TechCrunch. Web. 22 Feb. 2012. <http://techcrunch.com/2011/09/22/gartner-apple-ipad-will-be- top-tablet-through-2014/>.