2. Background 1st patent was granted in 1888 for an electronic tablet used for handwriting. In 1915, a patent was granted for a tablet that recognized handwritten characters by analyzing handwriting motion. The 1st publicly demonstrated system using a tablet and handwriting text recognition instead of a keyboard for working with a modern digital computer was created in 1956. In the 1980’s, many companies had commercial tablet products.
3. Development Tablet computers are an example of pen computing technology. In 1968, Alan Kay attempted to create the Dynabook. The idea was to give children access to digital media. Motivation and funding came from the military who needed electronic, portable, documentation.
4. Apple Breaks into the Market  Apple started a tablet project in 1987, with an eventual release of the Apple Newton in 1993.  The Apple Newton had a 6” screen and weighed about 1.76 pounds.  The ipad has a 9.7” screen and weighs 1.33 pounds.
5. Microsoft Comes Along In 1999 Microsoft started a Tablet project. In 2000, they coined the term Microsoft Tablet PC for tablets made to their specifications and running Microsoft Windows OS. Targeted to address business needs; such as note taking devices and portable devices for field work. Used in health care for data capturing. Did not become popular with consumers because of problems:  Too heavy to hold with one hand.  Flaws  Not enough apps specific to the tablets.
6. Apple Comes back http://www.youtube.com/watch?v=btfbIVGES1I
7. iPad in its current generation• Runs on IOS• iCloud• Wi-Fi and 3G network - Skype & Text messaging - Microsoft Exchange - Google maps/Navigation system - AirPlay• iBook• Two cameras•Supports over 50 language• World’s largest collection of mobile apps
8. Hypercompetitive Model • Finding a new window of opportunity in the industry • Adding value Surprises: Shifting the rule: • Cost • A change from the • IPad original tablets in Cannibalization function and ability
9. RECENT MARKET TRENDS and DEVELOPMENTS Changes in Design: Size, GB, Resolution 2009: Few Tablets Sold 2015: Projected 320 million Tablets Sold High competition is evening out competitors, but Apple has commanding market share
10. COMPETITION Apple is clear leader in the market  Apps  Over 61.5% of market share, Down from 63.4% Amazon has surpassed Samsung as number two seller of tablets Samsung strangely provides apple with equipment to develop their iPad Barnes & Noble, Motorola, HTC, Sony, etc... What will other companies have to do to catch up to Apple?
12. Would You Buy a Smaller iPad?13
13. 60.00% 53%50.00%40.00%30.00% 26.80% 21.20%20.00%10.00% 0.00% Yes No Maybe
14. How Tablets Make our Lives Better  Facilitates communication.  Way to share knowledge  Changes the way work is done, making it more efficient.  Portable.  Fun. Delicious.
15. Discussion Questions1. What can other companies do to improve themselves and compete with Apple? - Should Kindle and the Nook add communication and app features in their products?2. Do you see tablets as our new way of receiving and obtaining information? - Replacing our textbook and even laptops? - What do you see as the future of tablets?3. How do tablets affect businesses and foster communication within the organization? - Tablets were originally designed for business functions, do you see that continuing or increasing? And in what way?
16. References Apple.com Microsoft.com News.cnet.com Buck, Stephanie. "Featured in Social Media." Mashable. Web. 22 Feb. 2012. <http://mashable.com/2011/09/27/tablets-popular/>. LUK, LORRAINE, and JESSICA E. VASCELLARO. "Apple, Suppliers Test Tablet With Smaller Screen." The Wall Street Journal. Dow Jones & Company, 15 Feb. 2012. Web. 22 Feb. 2012. <http://online.wsj.com/article/SB1000142405297020479530457722 2354104574994.html?KEYWORDS=tablets>. Perez, Sarah. "Gartner: Apple IPad Will Be Top Tablet Through 2014." TechCrunch. Web. 22 Feb. 2012. <http://techcrunch.com/2011/09/22/gartner-apple-ipad-will-be- top-tablet-through-2014/>.