SlideShare a Scribd company logo
1 of 4
Download to read offline
SIS White Paper:
Trends in Talent Management
                       January 2012
       www.sismarketresearch.com Navigate the Global Economytm
        SIS International Research
                              Page 1 of 4
Background

SIS International Research conducted a qualitative industry trend study across the United States among
senior HR executives at small, midsize and large companies on the topic of talent management. This market
study was conducted from August-November 2011.

The study’s objectives were:

        To better understand customer needs for applicant and employee talent
        assessments
        To identify the latest HR industry trends that will impact talent
        assessments
            • Customer trends
            • Emerging technologies
            • Increasing use of mobile platforms, [e.g., smart phones, tablets,
                laptops]




Executive Summary

Companies are increasingly using data mining tools to better predict the relationship between applicant
assessment results and future job “fit” and performance. Off-the-shelf assessments are becoming both more
numerous and more targeted.

Differing Value Propositions
         Large Companies
             • Pushing assessments earlier in the recruiting process to limit the number of candidates that
                 need to be reviewed by a live recruiter or hiring manager
             • Core value propositions revolve around cost savings [i.e., decreased screening labor,
                 improved productivity (or other business outcomes)]
         Small Companies
             • Using assessments to evaluate the quality of candidates
             • Core value propositions revolve around culture match (soft skills) and job fit (soft & hard
                 skills)




                  “Companies see significant losses due to hiring workers who can’t perform
                                                     their assigned job or quit prematurely.”
                                                   – HR consultant (assessment developer)


                               www.sismarketresearch.com Navigate the Global Economytm
                                                      Page 2 of 4
Companies are increasingly providing a high-fidelity, media-based experience to job candidates. Key goals
are to make easier connections with applicants via social media, video, and mobile applications

Companies are looking for useful social media tools that stand out – to generate more referrals and to map
out individual networks. According to a number of observers, no one has found the “killer app” yet.


                “Almost all the products I looked at are trying to integrate social
                media into recruiting. To me this is mostly hype.”
                                                                        – Recruiter


Respondents mentioned increasing use of mobile testing, at least for initial applications. The benefits
witnessed were that tests could be given to more candidates, and they can be reached anywhere. Other
benefits cited were an increase in the availability of data on candidates, and test materials becoming cheaper
to create and administer. Respondents considered mobile devices and videos as key media. The goal is to
make easier connections with applicants.

Companies are increasingly requesting for applicant assessments to deliver a demonstrable ROI. For this
reason, assessment tools are being used earlier in the hiring process. HR is less willing to spend money on
people not likely to be hired. The most important trend is the continued refining of assessment tools to be
more predictive of job performance. High volume recruiting produces extensive amounts of data – potential
for use of very sophisticated predictive models. A common priority is to increase the validation between test
scores and job performance.

Respondents largely noted that pricing is becoming increasingly competitive.

                “Over the last 10 years, assessments have been getting more and more
                commoditized”
                                          – Chief Scientist, acquisition solutions provider


To hiring companies, the value delivered by the
assessments tools is more important than the
price of the technology:
    1. Standardized tests
    2. Semi-custom tests
    3. Custom tests                                      Price
    4. Talent Strategy providers – full range of
         products to monitor talent acquisition &
         job performance




                                                                    	
  	
  	
  	
  	
  	
  	
  	
  	
  1	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4
                                                                                                                                                                    Value	
  Added


                               www.sismarketresearch.com Navigate the Global Economytm
                                                      Page 3 of 4
Summary

    Today’s Human Resources departments are being pushed in new directions, due to the continued jobless
    recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and
    refinement of new technologies. Companies are increasingly moving to online assessments, believing them
    to be less costly and time-consuming. In addition, corporate branding is becoming an integral part of the
    application experience. As a result, social media platforms are becoming an important tool to attract
    applicants.

    Mobile platforms are adding to the increasing complexity of attracting and assessing applicants, pushing
    many HR professionals to look for new ways to assess applicant suitability for the workplace.




                                                                                                                            SIS International Research
About SIS International Research                                                                                               11 E 22nd Street Floor 2
                                                                                                                                   New York NY 10010
SIS International Research is a global research firm specializing in market                                                              Status 1/2012
research and market intelligence. Established in 1984, the SIS global coverage
                                                                                            The information provided contains general descriptions or
spans over 120 countries in Europe, North America, Latin America, Asia and the                                           characteristics of performance
Middle East.                                                                                which in case of actual use do not always apply as described
                                                                                              or which may change as a result of further development.
                                                                                                Availability and technical specifications are subject to
Our core competency lies in the strategic analysis of global trends, market                                                      change without notice.
segmentation and emerging markets opportunities. Our sector coverage includes
B2B, Consumer, Pharmaceuticals, Technology, Transportation, and the Service
and Education sector.

For more information, please visit www.sisinternational.com

Media relations:
Michael Stanat
+1.212.505.6805
mstanat@sis-international.com
+1.212.505.6805




                                  www.sismarketresearch.com Navigate the Global Economytm
                                          Navigate the Global Economy tm
                                                         Page 4 of 4

More Related Content

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Trends in Talent Management 2012

  • 1. SIS White Paper: Trends in Talent Management January 2012 www.sismarketresearch.com Navigate the Global Economytm SIS International Research Page 1 of 4
  • 2. Background SIS International Research conducted a qualitative industry trend study across the United States among senior HR executives at small, midsize and large companies on the topic of talent management. This market study was conducted from August-November 2011. The study’s objectives were: To better understand customer needs for applicant and employee talent assessments To identify the latest HR industry trends that will impact talent assessments • Customer trends • Emerging technologies • Increasing use of mobile platforms, [e.g., smart phones, tablets, laptops] Executive Summary Companies are increasingly using data mining tools to better predict the relationship between applicant assessment results and future job “fit” and performance. Off-the-shelf assessments are becoming both more numerous and more targeted. Differing Value Propositions Large Companies • Pushing assessments earlier in the recruiting process to limit the number of candidates that need to be reviewed by a live recruiter or hiring manager • Core value propositions revolve around cost savings [i.e., decreased screening labor, improved productivity (or other business outcomes)] Small Companies • Using assessments to evaluate the quality of candidates • Core value propositions revolve around culture match (soft skills) and job fit (soft & hard skills) “Companies see significant losses due to hiring workers who can’t perform their assigned job or quit prematurely.” – HR consultant (assessment developer) www.sismarketresearch.com Navigate the Global Economytm Page 2 of 4
  • 3. Companies are increasingly providing a high-fidelity, media-based experience to job candidates. Key goals are to make easier connections with applicants via social media, video, and mobile applications Companies are looking for useful social media tools that stand out – to generate more referrals and to map out individual networks. According to a number of observers, no one has found the “killer app” yet. “Almost all the products I looked at are trying to integrate social media into recruiting. To me this is mostly hype.” – Recruiter Respondents mentioned increasing use of mobile testing, at least for initial applications. The benefits witnessed were that tests could be given to more candidates, and they can be reached anywhere. Other benefits cited were an increase in the availability of data on candidates, and test materials becoming cheaper to create and administer. Respondents considered mobile devices and videos as key media. The goal is to make easier connections with applicants. Companies are increasingly requesting for applicant assessments to deliver a demonstrable ROI. For this reason, assessment tools are being used earlier in the hiring process. HR is less willing to spend money on people not likely to be hired. The most important trend is the continued refining of assessment tools to be more predictive of job performance. High volume recruiting produces extensive amounts of data – potential for use of very sophisticated predictive models. A common priority is to increase the validation between test scores and job performance. Respondents largely noted that pricing is becoming increasingly competitive. “Over the last 10 years, assessments have been getting more and more commoditized” – Chief Scientist, acquisition solutions provider To hiring companies, the value delivered by the assessments tools is more important than the price of the technology: 1. Standardized tests 2. Semi-custom tests 3. Custom tests Price 4. Talent Strategy providers – full range of products to monitor talent acquisition & job performance                  1                            2                            3                            4 Value  Added www.sismarketresearch.com Navigate the Global Economytm Page 3 of 4
  • 4. Summary Today’s Human Resources departments are being pushed in new directions, due to the continued jobless recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and refinement of new technologies. Companies are increasingly moving to online assessments, believing them to be less costly and time-consuming. In addition, corporate branding is becoming an integral part of the application experience. As a result, social media platforms are becoming an important tool to attract applicants. Mobile platforms are adding to the increasing complexity of attracting and assessing applicants, pushing many HR professionals to look for new ways to assess applicant suitability for the workplace. SIS International Research About SIS International Research 11 E 22nd Street Floor 2 New York NY 10010 SIS International Research is a global research firm specializing in market Status 1/2012 research and market intelligence. Established in 1984, the SIS global coverage The information provided contains general descriptions or spans over 120 countries in Europe, North America, Latin America, Asia and the characteristics of performance Middle East. which in case of actual use do not always apply as described or which may change as a result of further development. Availability and technical specifications are subject to Our core competency lies in the strategic analysis of global trends, market change without notice. segmentation and emerging markets opportunities. Our sector coverage includes B2B, Consumer, Pharmaceuticals, Technology, Transportation, and the Service and Education sector. For more information, please visit www.sisinternational.com Media relations: Michael Stanat +1.212.505.6805 mstanat@sis-international.com +1.212.505.6805 www.sismarketresearch.com Navigate the Global Economytm Navigate the Global Economy tm Page 4 of 4