Still in relation with marketing field, affiliate marketing is a form of internet marketingpractice where a business cooperates with one or more affiliates. When these affiliates bring visitors or customers on their own marketing efforts, they will be rewarded by the business.
According to Merriam-Webster dictionary, the general meanings of the word affiliate among othersare "to bring or receive into close connection as a member or branch", "to associate as a member","to trace the origin of", and "to connect or associate oneself". Meanwhile, taken from Wikipedia, from the marketing point of view, affiliate meaning is "a commercial entity with a relationship with a peer or a larger entity".
There are four main components in affiliate marketing: - The merchant who is also called the brand or the retailer; - The network; - The publisher, also known as the affiliate; and - The customer.
Affiliate marketing has some beneficial gains towards both the merchant and the affiliates.However, a merchant who considers using this internet marketing method should know its benefits which include:
1. It does not need huge marketing budget. Compared to other forms of internet marketing (e.g. pay-per-click, multimedia, or billboard ads), affiliate marketing is less expensive. The othertypes of marketing consume your budget even when you have not seen their direct result yet. Affiliate marketing is more efficient since you will only pay the marketing cost when the result is clearly seen.
2. Besides inviting consumers, affiliates who direct website surfers to your site also boosttraffic to your website. That way, although these visitors dont buy your product, it is possible that they will return to your website or subscribe themselves to your email list.
3. Affiliate marketing is a flexible internet marketing method. You can choose whether to rewardthe affiliates based on the traffic they bring, the sales they make, or the combination of thetwo. It is all your choice to manage in which direction your business will go.
4. Connected with SEO, having affiliates can improve your rank in Search Engine Result Page (SERP). These affiliates are good sources of inbound links toward your website. The better qualityof your affiliates, the better rank the search engine will reward you.
5. You can trace and analyze the performance of each of your affiliate by using affiliatemarketing software. The software helps you in finding out how many times people click your linksand when. Using the software, you can also track which inbound links that give you the most traffic.
Affiliate meaning can be different depending on the point where it stands. Define your own meaning of affiliate from the given link. Article Source: http://EzineArticles.com/?expert=Sirtiman_Leo Article Source: http://EzineArticles.com/6610734