This is a quick introduction to QR Codes. You will see how easy they are to use and some of the great ways your customers can easily respond to your marketing messages.
Quick Response Codes have been used in Japan for over ten years and with the immense growth in smart phones in the United State, they have become a viable marketing tool. QR Codes are one form of Mobile Tagging.
It is very easy to download a code reader, scan a code and be connected to information. Buying decisions can be made instantly with immediate information.
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Download a reader now if you don’t already have one. For example, go to www.i-nigma.com with your smart phone. Download and you are ready to go. You can also access most scanner apps through iTunes.
Mobile Tagging can actually be done with several types of codes. The Quick response code seems to be more prevalent in the United State currently.
The codes can be colorized or personalized depending on the use.
Here are some examples of how codes are starting to show up in our society.
This design is actually a QR Code.
Puma can link you directly to information about this new shoe with a quick scan.
Ralph Lauren spells it out a bit more on this billboard.
Drive customers to your store with interactive advertising.
Learn more about products that you enjoy with a simple scan.
So why is this important? In a society where instant gratification has come to be expected, you can deliver. Smart phone use went up 14% last year and is continuing to grow quickly. Companies using QR Codes are using cutting edge technology as a another way to reach customers.
QR Codes create a response mechanism for prospective buyers to instantly learn about your products, services or establishment. It is an on the spot connection.
It is a way to capture buyers at the exact moment that their interest in your brand is at its highest. Once a smart phone user reads a code, they can be prompted to fill out a survey, see a video or to find a location such as a restaurant, store or business. Coupons and discounts can entice buyers to purchase right now.
At Sir Speedy we can make your marketing message interactive in many ways – whether it be through a personal or general URL, an automatic response mechanism, or a QR Code. This can be done with your data base, or it can help you build a targeted data base.
Here’s an example of a direct mailer, a postcard. You will see a QR code on the front and a personal URL on the back of the postcard. The client can scan the QR Code, and be directed to their personalized website or enter the URL and be directed to the same personalized website.
After scanning, they are taken to a landing page customized with their information. This is particularly beneficial if you want the prospect to respond back with further information, which in turn will help you provide them with the answers they want.
Here a personal URL was used and enabled the prospect to continue on to a page with more information and a pre-filled survey where they quickly identify their interest in your product.
Here are more innovative ways to use QR codes. Because the information the code contains can be controlled from the marketer’s end, the message can change as needed.
For example, if a University or College was to give alumni a promo product with a QR code, they could change the message to their alumni on a regular basis. As you can see here, they may want to tell them about upcoming events, have them update their information or remind them about giving opportunities.
Adding a QR code to your business card will give your customers instant access to your contact information and your web profile.
Discounts and deals are easy to implement using of QR codes.
Look closely here, the learning curve is so simple that instant return on investment is being realized by marketers of every size and kind. Purchases at events are easy to implement with QR codes.
Real estate marketing is a great way to use codes. A code on a sign, flyer or mailer can take a prospect directly to a virtual tour and agent contact information. The code can be changed to coincide with different data bases, properties or agents.
The myStarbucks iPhone application has a slew of features that make it easier to remember your friend’s favorite drinks and to locate nearby Starbucks stores. More interesting is a test of a Starbucks card, which will allow people in select West Coast stores to pay for coffee using a bar code on a phone’s screen. This has broad implications for mobile commerce.
Atlantis, Paradise Island resort in the Bahamas is using QR Codes on advertising posters in its current marketing campaign. The QR Code directs the user to a website on their mobile device and to a video on YouTube. This is a great example where print and the web work together.
Call us. We can put an innovative solution together for a campaign that will help your business grow.
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QR Codes 101 What They Are And How They Work
QR stands for Quick Response. Widely used in Japan, QR codes are quickly becoming another direct response mechanism for marketers to reach customers in the United States. They are also referred to as Mobile Tagging.